How to open a retail outlet from scratch. How to open your store from scratch: step by step instructions. How to open a retail outlet from scratch in the market and in the shopping center

How to open a point in mall- we will analyze the most important sections of the business plan + 6 bonus tips from experienced entrepreneurs.

Capital investment per point: from 8,000,000 rubles per year.
Payback of business in a shopping center: from 1 year.

Opening a point in a shopping center scares beginners with the amount of capital investment.

However, they forget to take into account how many bonuses such placement gives.

The higher the rent, the more popular the place.

And this is synonymous with a large flow of people who can become customers.

It will be easier to attract them than if the store were in a separate room.

These and many other advantages of placing in shopping centers are understood by many seasoned businessmen who open sales outlets there.

Business plan of a point in a shopping center- the first document that will be required in the organization of the case.

In it, information about the store will be analyzed, systematized and calculated.

Why is it necessary to open a point in a shopping center?

If the experience of other people does not convince you, evaluate personally the pros and cons of placing in a shopping center.

Advantages	Flaws
For the period while you are carrying out repairs and decoration of the premises, you can take a "vacation". That is, 1-2 months you pay only utility bills. Significant savings!	As a rule, you will have to agree on almost every step: from the style of the sign to the order in which the goods are laid out.
Along with the retail space, you will receive a video surveillance service in the shopping center, parking spaces for customers, and the opportunity to use local cleaning services.	Free cheese only happens in a mousetrap. Typically, mall maintenance is also included in your monthly bill, along with utilities.
The advertising that the center runs also works for you.	Renting a place in a shopping center, especially a popular one, is always expensive.
Placement near large points will ensure a stable flow of customers.	Often when you "settle" you have to pay a deposit for 3 (!) Months of rent.
You will have a reception area equipped according to all the rules. Separate accommodation rarely allows you to show off like that.	If for some reason the popularity of the shopping center falls, it will immediately affect you.

There are indeed many strengths, but there are also enough disadvantages.

It is important to analyze them thoughtfully so that in the end it does not turn out that a rather large amount of rent was wasted.

What documents are needed to open a point in a shopping center?

It is impossible to open a point in a shopping center without an appropriate documentary base.

Prepare for what you need:

or LLC (depending on products, number of founders and other details).
Indicate the OKVED code corresponding to the activity.
Choose a taxation system.
Get permission to trade at the point.
SES and Rospozharnadzor must issue a permit for activity (this is the concern of the administration of the shopping center).
For the management of the shopping center, projects, estimates and schemes will be needed.
List of papers in this case individual, and you need to specify it when signing the contract.
Among other things, you need to obtain quality certificates for goods from suppliers or manufacturers.

Planning to open a business plan for a retail outlet

It is difficult to open a point in a shopping center not because of the intricate organization algorithm.

And because of the potential serious risks that could entail financial losses and even store closures.

They can be avoided with the help of detailed activity planning.

Planning refers to a system of activities aimed at obtaining a complete picture of how a business can develop.

This includes analysis of the target audience, visitors to the shopping center, calculation of the size of the future average check, the establishment of the supply process, the choice of a marketing strategy.

realistic - based on dry facts and reflections;
optimistic – scenario of ideal development;
pessimistic - how the business will look when problems arise.

They will help the entrepreneur prepare for any outcome of the case.

Analysis of the shopping center before opening a point

The profitability of renting a place in a shopping center is not always palpable.

If you choose the wrong landlord, you can get only negative from cooperation.

Choosing a mall is easy.

It is enough to devote two days for personal observations and analysis.

Draw conclusions on the following indicators:

Purchasing power.

You won’t be able to look into people’s wallets or shopping bags.

But even an hour of observing visitors will allow you to note how often they make purchases.

Perhaps most come for entertainment and relaxation.

It will be good for organizing fast food, but not for selling fur products.

Competitors.

It is important that there are no direct competitors nearby.

But large anchor points of similar topics will be useful.

For example, in many supermarkets there are goods for animals.

But they offer a meager assortment.

What a staffing table for a small store might look like:

This number of people will ensure the daily operation of the point from 10:00 to 22:00 (a standard working day for most shopping centers).

It is better to hire people on your own.

You need to personally evaluate the person you trust to be the face of the store.

Hiring a salesperson with experience is much more preferable.

But keep in mind that young and energetic guys are easier to accept new rules, trends, and often bring “fresh breath” into the business.

To motivate employees to work better, enter the payment of a fixed % of sales or bonuses for achieving the set results.

Marketing section of the business plan of a point in a shopping center

successful business

Consider these options:

Preparation.
While you are preparing the point for opening, it can become a means of outdoor advertising.
close repair work a banner on which inform about the start of work, indicate the name and date of opening.
Mutual benefit.
When an agreement with a shopping center is concluded on the terms of % of turnover, and not a fixed fee, you can ask for the possibility of free promotion for the first time.
Management can meet halfway, because their income will depend on your success.
Inside the service is much more expensive, and the effect of it is lower.
Bring your own.
Create special discounts center workers.
This will draw their attention to the dot.
And if they like it with you, fame will quickly spread among friends.
Change to "permanent".
Also motivate customers.
Enter a loyalty program or a system of cumulative discounts.

Financial section in the business plan of a point in a shopping center

It should be noted that until the moment of payback, the store will need to be “sponsored” from a personal financial cushion.

How much money do you need to open a point in a shopping center?

Item of expenses	Amount (rub.)
Total:	RUB 7,625,000
Paperwork	15 000
Point rental fee (per year)	500 000
Purchase and installation of commercial equipment	250 000
Point design and signage	75 000
Employee salary (per year)	250 000
Store opening advertisement	5 000
Advertising campaign in the future	20 000
Creation and replenishment of inventory	6 000 000
Office expenses	10 000

After watching the following video, you will be able to choose the right place in the shopping center to open your outlet:

“If you require someone to give their time and energy to a cause, then take care that he does not experience financial difficulties.”
Henry Ford

At the point, the shelves should look full of goods, but at the same time leave customers the opportunity to move calmly and safely.

You need to take care of the inventory right away.

Until you understand exactly which items are the most popular, it is important to have at least a few units of production.

Try to stay near the so-called anchor points.

These are the stores that attract the most visitors to the mall.

A striking example is Auchan, Obi, Perekrestok supermarkets.

Just as an adult cannot be completely "remade", so the audience of a shopping center cannot be changed.

That portrait of the average buyer, which you make during the analysis of the shopping center, will remain the same after the opening of your outlet.

Do not entertain yourself with false hopes about this.

If you need to save on renting space, pay attention to island accommodation.

Remember to look at the point not only as a manager, but also as a buyer.

This will allow you to notice the disadvantages of the service.

How to open a point in a shopping center you now know.

With due perseverance, creating a profitable business is within the power of every person.

Useful article? Don't miss out on new ones!
Enter your e-mail and receive new articles by mail

Opening a shopping island is an attractive idea for small businesses. It is economical and does not require high starting investments retail type. One of the less risky options is to operate a franchise.

In search of an economical, but convenient and functional place for sales, many entrepreneurs pay attention to the island in the shopping center. This interest is quite understandable: if there is not enough money to open a store in a separate room, then a great opportunity to start a business without significant start-up investments is the installation of a light modular structure in the central part of the hall, in the gallery or aisle of the shopping center, where there are most visitors. However, practice shows that this species retail has its own characteristics that should be considered by those who are thinking about opening it.

Pros and cons of islands

Like any business, shopping islands have their advantages and disadvantages, which future owners should be aware of in advance.

Pros:

Compactness (on average from 2 to 15 sq. m), which allows you not to overpay for rent
The possibility of implementing a wide range of both food and non-food items and services. Here are just a few of them: ice cream, sweets, gadgets, perfumes and cosmetics, express manicure (nail bar), accessories, coffee, leather goods, watch repair, express payments, pawnshop, jewelry, etc.
Convenient location in the "passing" places of supermarkets
Ease of assembly and dismantling, mobility (with a wheelbase)

Minuses:

Lack of storage facilities, fitting rooms (which narrows the range of goods for sale)
Limited display space (in case of miscalculations with the definition of demand for products, there is an excess of unclaimed positions)
Rigid standards for the type of commercial structures, which are often introduced by the landlord.

To minimize risks and unplanned investments when opening a trade on an island, you need to carefully study the terms of the lease, analyze the patency of the selected point and the presence of a target audience for your type of goods and services.

Location selection

When designing large stores or multifunctional centers, as a rule, the layout of free space already takes into account the presence of trading islands. In the process of putting the facility into operation, their number may change, but only slightly. On the one hand, this allows future tenants to look in advance for the best places to open their own "point", on the other hand, it becomes necessary to take into account the interests of the landlord, who often puts forward requirements for the owners of the islands to work in accordance with the general concept of the center.

An important criterion for choosing a place for a trading island is the passability indicator (see Fig. 1)

But it would be a mistake to make a choice, guided only by the popularity of the shopping center. It has been noticed that in the most “passing” supermarkets, islands representing recognizable brands with big names are more successful: branded brands of watches, ice cream, cosmetics, and jewelry. If there is an original, but “not familiar” manufacturer next to them, the visitors of the shopping center begin to “banner blindness”. It is difficult to influence it without special marketing tricks that require additional costs.

In addition, the more “serious” the landlord, the more conditions he has. For example, the Arena shopping and entertainment center (Voronezh) requires islands not to exceed 160 cm in height, be transparent and equipped with internal lighting, so as not to disturb the perception of visitors to the main shopping galleries.

Representatives of centers with "famous names" often wish to receive a colorful booklet from the retailer upon agreement with a detailed description of the shopping island and many of its images in the interior of the hall. This is an additional expense: design bureaus estimate such an order at 60-70 thousand rubles.

That is why experienced entrepreneurs advise beginners to "start" in less pretentious and large trade enterprises, while choosing places with high traffic, but a minimum set of counter conditions of the lessor. This will allow you to show maximum imagination in decorating a shop window, product presentation, etc. Yes, and you will compete with neighboring kiosks mainly due to the originality of the idea and the profitable presentation of your product.

What product to choose?

One of the first questions a future retailer has is: what to trade in trading floor on the islets? What do you prefer: edible products or non-food products? On whom to bet: the consumer-oriented public, or the discerning buyer of the exclusive?

Journal “Practice of trade. Retail store equipment» in 2014 published a forecast for the retail market until 2016 (see Fig. 2)

As can be seen, the markets for food and non-food products almost do not differ in dynamics: economic difficulties recent years make themselves known. Consider examples of successful projects from the TOP - 25 most profitable franchises 2015 according to forbes.ru.

Tea Funny Point cocktails

The original food brand for pedestrian areas. Based on the Taiwanese-invented "bubble tea" cocktail, which includes tea, milk, syrup and jelly-like balls with juice inside.

Advantages:

the shopping island takes up little space - about 4 m²
royalties of 4% of revenue are paid from the second year of operation
start-up capital(about 0.8 million rubles) can be obtained from Rosbank under the Successful Start program
The design of the shopping island and equipment placement was developed by the franchisor and successfully implemented in large shopping and entertainment centers, which helps to avoid additional approvals with landlords.

Designer t-shirts Provocation

Many visitors of the largest supermarkets remember the bright showcases of the islands of the Provokatsiya brand, where you can buy T-shirts with hooligan prints. Store owner and franchise creator Hasmik Gevorkyan recalls that this good idea She was "thrown" by the buyer. She opened her first store in Kursk, and now she presents the brand's products in large Moscow malls, another 91 points are the result of partnership with franchisees.

Estimated amount of initial investment- 0.55 million rubles.
Profit: 3.57 million rubles.

Auto device for "advanced" buyers

Those who plan to open trading islands in trading floors draw business ideas from successful projects. This is exactly what the business of the Nizhny Novgorod entrepreneurs S. Seregin and M. Vakhrushev can be considered. In 2009, they began selling automotive electronics: navigators, video recorders, radar detectors and accessories under the Autodevice brand.

Today it is one of the most profitable franchises in the world. Forbes versions. The cost of initial investments is 0.9 million rubles, profit is 2.1 million rubles. The offer of Avtodevice for franchisees is interesting in that the lump-sum fee is minimal - only 39,000 rubles, and there is no royalty.

Summary: the main rule when choosing a product for sale in the format of a shopping island is to focus on target audience. For success, not only the idea is important, but also a well-executed concept, attractive window dressing, accounting for running and slow positions, and a clear promotion strategy. All these requirements are met by franchises that have already proven themselves as profitable business. Using them, you can minimize the possible risks.

What to consider when opening a shopping island?

Before you start your business, use the advice of experts to help you avoid embarrassing mistakes:

When choosing a place to rent, do not limit yourself to the simplest solutions (“acquaintance”, “closer to home”, “largest store”, etc.), arrange a small “tender” for landlords, indicating your wishes on the Internet. Better to choose from several offers - less likely to miss
Explore the audience of the shopping center! Where the public, who came to buy products or furniture, lives, gadgets are unlikely to be in demand.
Do not hope that the business will start working without your participation: at least for the first time, you will have to control the hired sellers. Consider the travel time factor to and from the store. For example, the owners of the Madrobots shopping island in the MEGA Belaya Dacha shopping center in Moscow calculated that it took them 4 hours a day to do this.
Be extremely careful when choosing a contractor for the production of an island! Study reviews about it on the forums, get "live" recommendations, read the contract in advance, project documentation. You must be sure that the terms of delivery and launch of the finished module will be met and that the supplier will not lose interest in you if you notice a design defect and ask for it to be fixed.
By approaching the organization of your business with due attention, you will receive a competitive business that brings you satisfaction and profit.

Try all the features of the EKAM platform for free

Privacy agreement

and processing of personal data

1. General Provisions

1.1. This agreement on confidentiality and processing of personal data (hereinafter referred to as the Agreement) is accepted freely and by its own will, applies to all information that Insales Rus LLC and / or its affiliates, including all persons belonging to the same group with LLC "Insales Rus" (including "EKAM Service" LLC) can obtain about the User during the use of any of the sites, services, services, computer programs, products or services of "Insales Rus" LLC (hereinafter referred to as the "Services") and in during the execution of Insales Rus LLC of any agreements and contracts with the User. The User's consent to the Agreement, expressed by him in the framework of relations with one of the listed persons, applies to all other listed persons.

1.2. The use of the Services means the User's consent to this Agreement and the conditions specified therein; in case of disagreement with these conditions, the User must refrain from using the Services.

"Insales"- Society with limited liability"Insales Rus", PSRN 1117746506514, TIN 7714843760, KPP 771401001, registered at the address: 125319, Moscow, Akademika Ilyushin St., 4, building 1, office 11 (hereinafter referred to as "Insales"), on the one hand , And

"User" -

or individual who has legal capacity and is recognized as a participant in civil legal relations in accordance with the legislation of the Russian Federation;

or entity, registered in accordance with the laws of the state of which such person is a resident;

or individual entrepreneur, registered in accordance with the laws of the state of which such person is a resident;

which has accepted the terms of this Agreement.

1.4. For the purposes of this Agreement, the Parties have determined that confidential information is information of any nature (production, technical, economic, organizational and others), including the results of intellectual activity, as well as information about the methods of implementation professional activity(including, but not limited to: information about products, works and services; information about technologies and research works; data on technical systems and equipment, including elements of software; business forecasts and details of proposed purchases; requirements and specifications of specific partners and potential partners; information relating to intellectual property, as well as plans and technologies related to all of the above), communicated by one party to the other party in writing and / or electronic form, expressly designated by the Party as its confidential information.

1.5. The purpose of this Agreement is to protect confidential information that the Parties will exchange during negotiations, conclusion of contracts and fulfillment of obligations, as well as any other interaction (including, but not limited to, consulting, requesting and providing information, and performing other assignments).

2.Obligations of the Parties

2.1. The Parties agree to keep secret all confidential information received by one Party from the other Party during the interaction of the Parties, not to disclose, disclose, make public or otherwise provide such information to any third party without the prior written permission of the other Party, with the exception of cases specified in the current legislation, when the provision of such information is the responsibility of the Parties.

2.2. Each Party will take all necessary measures to protect confidential information at least with the same measures that the Party applies to protect its own confidential information. Access to confidential information shall be granted only to those employees of each of the Parties who reasonably need it to perform official duties for the execution of this Agreement.

2.3. The obligation to keep secret confidential information is valid within the term of this Agreement, the license agreement for computer programs dated 12/01/2016, the agreement of accession to the license agreement for computer programs, agency and other agreements and within five years after termination their actions, unless otherwise agreed by the Parties.

(a) if the information provided has become publicly available without violating the obligations of one of the Parties;

(b) if the information provided became known to the Party as a result of its own research, systematic observations or other activities carried out without the use of confidential information received from the other Party;

(c) if the information provided is lawfully obtained from a third party without an obligation to keep it secret until it is provided by one of the Parties;

(d) if the information is provided at the written request of a public authority, other government agency, or a local government body in order to perform their functions and its disclosure to these bodies is mandatory for the Party. In this case, the Party must immediately notify the other Party of the request received;

(e) if the information is provided to a third party with the consent of the Party about which the information is being transferred.

2.5. Insales does not verify the accuracy of the information provided by the User, and is not able to assess its legal capacity.

2.6. The information that the User provides to Insales when registering in the Services is not personal data, as defined in federal law RF No. 152-FZ dated July 27, 2006. "About personal data".

2.7. Insales has the right to make changes to this Agreement. When making changes in the current version, the date of the last update is indicated. The new version of the Agreement comes into force from the moment of its placement, unless otherwise provided new edition Agreements.

2.8. By accepting this Agreement, the User acknowledges and agrees that Insales may send personalized messages and information to the User (including, but not limited to) to improve the quality of the Services, to develop new products, to create and send to the User personal offers, to inform the User about changes in Tariff plans and updates, to send marketing materials to the User related to the Services, to protect the Services and Users, and for other purposes.

The user has the right to refuse to receive the above information by notifying in writing to the e-mail address Insales - .

2.9. By accepting this Agreement, the User acknowledges and agrees that the Insales Services may use cookies, counters, other technologies to ensure the operation of the Services in general or their individual functions in particular, and the User has no claims against Insales in connection with this.

2.10. The user acknowledges that the equipment and software, used by him to visit sites on the Internet may have the function of prohibiting operations with cookies (for any sites or for certain sites), as well as deleting previously received cookies.

Insales has the right to determine that the provision of a certain Service is possible only if the acceptance and receipt of cookies is allowed by the User.

2.11. The user is solely responsible for the security of the means chosen by him to access the account, and also independently ensures their confidentiality. The User is solely responsible for all actions (as well as their consequences) within or using the Services under the User's account, including cases of voluntary transfer by the User of data to access the User's account to third parties on any terms (including under contracts or agreements) . At the same time, all actions within or using the Services under the User's account are considered to be performed by the User, except for cases when the User notified Insales of unauthorized access to the Services using the User's account and / or any violation (suspicions of violation) of the confidentiality of their account access.

2.12. The User is obliged to immediately notify Insales of any case of unauthorized (not authorized by the User) access to the Services using the User's account and / or any violation (suspicion of violation) of the confidentiality of their means of access to the account. For security purposes, the User is obliged to independently carry out a safe shutdown of work under his account at the end of each session of work with the Services. Insales is not responsible for possible loss or damage to data, as well as other consequences of any nature that may occur due to violation by the User of the provisions of this part of the Agreement.

3. Responsibility of the Parties

3.1. The Party that violated the obligations stipulated by the Agreement regarding the protection of confidential information transmitted under the Agreement is obliged to compensate, at the request of the affected Party, the real damage caused by such a violation of the terms of the Agreement in accordance with the current legislation of the Russian Federation.

3.2. Compensation for damages does not terminate the obligations of the violating Party for due execution obligations under the Agreement.

4.Other provisions

4.1. All notices, requests, demands and other correspondence under this Agreement, including those including confidential information, must be made in writing and delivered personally or through a courier, or sent by e-mail to the addresses specified in the license agreement for computer programs dated 12/01/2016, the agreement of accession to the license agreement for computer programs and in this Agreement or other addresses that may be further specified in writing by the Party.

4.2. If one or more provisions (conditions) of this Agreement are or become invalid, then this cannot serve as a reason for the termination of other provisions (conditions).

4.3. The law of the Russian Federation shall apply to this Agreement and the relationship between the User and Insales arising in connection with the application of the Agreement.

4.3. The User has the right to send all suggestions or questions regarding this Agreement to the Insales User Support Service or to the postal address: 107078, Moscow, st. Novoryazanskaya, 18, pp. 11-12 BC "Stendhal" LLC "Insales Rus".

Publication date: 01.12.2016

Full name in Russian:

Limited Liability Company "Insales Rus"

Abbreviated name in Russian:

Insales Rus LLC

Name in English:

InSales Rus Limited Liability Company (InSales Rus LLC)

Legal address:

125319, Moscow, st. Academician Ilyushin, 4, building 1, office 11

Mailing address:

107078, Moscow, st. Novoryazanskaya, 18, building 11-12, BC "Stendhal"

TIN: 7714843760 KPP: 771401001

Bank details:

The information is relevant for those who plan to open a store in Russia, Belarus, Ukraine, Kazakhstan and other countries of the CIS and the world. All the features of launching an enterprise are universal for different areas.

In this article, we answer the following questions:

How to open a store from scratch and how much does it cost?
What new store is profitable to open?
Where to start, what you need, how to draw up documents and equip the store?
How to attract customers and get a stable profit?

: Finding a market niche

winning option– choose the type of product related to your professional skills or hobby.

For example, a person who understands technology will be able to establish its sale, correctly assess the needs of customers and know how to present this product. Cosmetics or clothing stores are traditionally run by women who are passionate about beauty and style. It is easier to form an assortment and set up work with those things that you understand.

If you approach the choice of direction purely for commercial reasons, then you should open an enterprise of any type that is in demand in a particular place. If there is nowhere to buy pasta in a residential area after nine in the evening, the best solution is your own 24-hour grocery store.

The nuances of opening a store, or factors to consider when choosing a market niche:

1. Seasonality of business. Many types of goods sell better in certain seasons (winter clothing, some sporting goods, etc.). Decide on the seasonality of your business and think in advance about ways to receive money in the off-season.

2. Competition. When deciding on the type of product, it is important to choose a location without direct competitors nearby. Or offer the buyer something that the competitor does not have.

For example, adjacent to expensive boutiques in a shopping center, it is worth offering a good range of youth clothing and accessories at a low price.

A grocery store near a supermarket cannot survive with the usual assortment. Better to specialize in selling confectionery, meat, household essentials, etc., that is, narrow your niche.

3. Be very careful with ideas. which have no analogues. On the one hand, such a business in the absence of competitors will receive maximum profit. On the other hand, the lack of competition may mean that such products are not in demand.

Step 2: Store Name

It is necessary to start preparing for the opening with the name. This is a little thing that should be taken care of in advance. When drawing up a business plan and planning expenses, be sure to consider the sign. And its value directly depends on the name.

Main requirement- Appropriateness and attractiveness of the name. It should explain to passers-by what is for sale inside. If you want to take the original name, then add a specialization to it (grocery, construction, clothing, etc.)

Step 3: Business Plan

If you are not sure whether it is worth spending time on this, discard all doubts. This step by step guide how to open your own store, plus an extra opportunity to look at the business from the outside: assess the risks and benefits.

Mandatory points of a business plan

Summary(where is the company located, what does it do);
Market and competitor analysis;
Organizational moments(registration of the enterprise, obtaining the necessary permits and licenses);
Marketing plan(how will you stimulate sales, what advertising to use to attract and retain customers);
Assortment and pricing(what categories of goods will be presented, their cost, brands);
Production plan(arrangement of the premises, communications, division into zones);
Technical base(equipment, manufacturers from whom it is profitable to purchase);
organizational plan(staff and work schedule, salary level);
Possible risks and how to deal with them. This paragraph implies a description of a “pessimistic” business development scenario. A pre-prepared strategy will help to cope with possible difficulties;
Financial plan(how much money is needed to open a business, calculation of potential profit, calculation of payback).

Step 4: Finding a room

Own premises for a store is a rarity, therefore, in planning, we focus on the rented area.

Common accommodation options: the first floor of a residential building or office building, space in a shopping center, a separate building. Last option- the most expensive and not always expedient.

The best place is on the "red line", that is, overlooking the road with a lot of traffic. Both in a residential area and in the city center, this is an ideal way to get "casual" buyers who just walked by. Below are the main conditions when choosing a location, or where it is best to open a store.

Availability. No confusing lanes on the way to the establishment, it should be easy to find and easy to see from afar. Huge pluses - the presence of nearby parking, advertising signs.

Positioning(customer orientation). There are different places for each type of goods. Small food outlets are popular in residential areas, souvenirs are popular in entertainment centers, luxury items are best sold in the city center, stationery is close to schools, universities, and business centers.

Properly chosen space. The space must be used rationally so as not to overpay for extra square meters. But some businesses need a lot of space.

For example, a small boutique of gifts and souvenirs needs 20 sq. m., a clothing store with fitting rooms will need at least 40 sq. m. The area of retail space ranges from 20-100 square meters. m. depending on the selected type.

Adequate rent corresponding to the price level. For example, expensive space in a shopping mall is unprofitable for a consignment shop. On average, the cost of rent is 8-11 $ per 1 sq. m. m. in sleeping areas and remote places, $ 15-20 per 1 sq. m. - in the center.

Important nuance- it is worth paying rent for six months or a year in advance (this will go into capital investments) in order to ensure the operation of the company in the first months, until trade begins to bring a lot of income. Otherwise, with a convulsive monthly search for money for rent, there is a risk of going broke.

Step 5: Arrangement and repair of the premises

It is necessary to rent an area, and begin the arrangement of the site before receiving most of the permits. Most instances in the package of documents require a lease agreement, and also check the readiness of the premises for work.

Store space requirements

Mandatory conditions for all trading floors:

Having an evacuation plan, fire alarms, fire extinguishers;
Availability of heating, electricity, air conditioning, plumbing(mandatory not for all types of sales, important for food);
When repairing in the process of finishing, painting, cladding, use moisture-resistant and easily washable materials. Floors must be even, without cracks and potholes;
Compliance with consumer rights. This includes control scales for grocery outlets, the availability of a book of complaints and a consumer corner (rules of implementation, contact details of the company, etc.);
The layout of the space should be simple for the buyer, not hindering movement in the hall.

Placement permit and when to get it

This certificate must be obtained prior to repair. This is a kind of expert assessment of Rospotrebnadzor on whether it is possible to start selling in the chosen place.

If the site does not fit in many ways, then the money for repairs will be wasted. Getting an expert assessment takes 2-3 weeks. When contacting a special law firm the cost of registration will be 150-160 $.

On average, cosmetic repairs and decoration of a room with an area of 50-70 square meters. m cost in the amount of 1500-2000 dollars.

Step 6: Business registration

What documents are needed to open a store? First, formally register your business. The simplest option is an individual entrepreneur, it is faster, cheaper and less hassle with accounting.

But selling alcoholic beverages, for example, can only LLC with authorized capital not less than a million rubles.

How to open an IP for a store

A certificate of registration of a legal entity must be obtained from the local tax office at the address of registration. It is worth deciding on the taxation system in advance (OSNO, STS, UTII).

Documents required for tax

Your passport(for foreign citizens - a passport) and TIN. If you do not have an individual taxpayer number, it will be issued along with a certificate, it will take 4-5 days more;
Application form R21001 (For Russia). One of the important points of the application is the choice of OKVED codes. For each type of store, they may differ, but the general subsection for all: 47 - "Retail trade, except for motor vehicles and motorcycles." It is recommended to choose as many suitable codes as possible, so as not to fuss with “additional registration” later. Extra codes do not affect the activity in any way;
Receipt confirming payment of the state duty ($12);
Application for the transition to a simplified taxation system if it suits you. Otherwise, DOS is written by default.

The tax office issues a receipt on receipt of documents. In five days, the application will be considered, with a positive response, the entrepreneur receives a certificate of registration with the tax service and an extract from the USRIP (Unified State Register of Individual Entrepreneurs).

Together with them, they issue a notice of the assignment of statistics codes from Rosstat, a certificate of registration of an entrepreneur in pension fund at the place of residence, certificate of registration in TFOMS. Otherwise, you will have to issue these certificates separately.

After that, you need to open a bank account and make a seal (up to $ 15). The presence of a seal for an individual entrepreneur is not necessary, usually a signature and the mark “B / P” (“without a seal”) are sufficient.

Step 7 : Selecting Suppliers

Main selection criteria:

Experience and reliability, reviews of other buyers;
Range. The most convenient supplier - from which you can buy the maximum of different products. Pay attention to recognizable products of famous brands, they are sold better;
Convenience of calculations. Various bonuses, discounts, deferrals. It is difficult for a beginner to find a supplier who will agree to provide products with deferred payment. However, it is worth trying to negotiate according to the 50/50 scheme, you pay for some of the goods immediately, and some after the sale.

You should look for suppliers on the Internet, newspapers and magazines, at industry exhibitions.

Step 8: Shop Equipment

Common items of equipment for all store types:

Racks, counters, showcases - about $ 700. Good manufacturers are Mago, Neka, Rus, Fabrik Art;
A simple reception for issuing purchases - $ 150-300. Showcase Plus, "Trade Equipment";
Control- cash machine- 150-250 $. Orion, Mercury, Elwes-MK.

Total minimum investment equipment will be $1200.

important point- connecting the possibility of cashless payments (acquiring), this will increase the number of customers and reduce the risk of encountering scammers. You need to contact the selected bank, where they will form the conditions for cooperation for you (basically, the amount of bank commissions) and install a pos-terminal. On average, the commission is 1.9-4% of the transaction volume.

The lower the company's turnover, the higher the commission required by the bank. For cooperation, a certain deposit amount is required on the current account.

Step 9: Recruitment for the store

For a small grocery or flower shop, two sales assistants (the work schedule is “week after week”) and a cleaner are enough.

In a construction or clothing store, it is worth hiring a sales floor administrator (consultant), a cashier, and a cleaner. It is recommended to outsource bookkeeping to save money.

The most important person is the salesperson. In addition to the standard qualities of a good employee and sales skills, the employee must be in the right place. In other words, match the store. For example, lingerie is sold by beautiful women, and building materials are sold by older men and women who inspire confidence with their experience.

The ideal way to stimulate the seller is a percentage of the proceeds. But if you put an employee completely on a percentage in a new place, you can lose him and provoke a large turnover of staff.

It is best to form a minimum salary (for example, $ 200-250) plus a percentage of monthly revenue. The cashier, the cleaner receive a fixed salary.

Step 10: Assortment formation

This includes the display of goods and the interior design of the store. Don't be too lazy to learn the basics of merchandising or hire a specialist to make the initial layout. Among general rules stand out:

The product must be placed conveniently for the visitor, in easily accessible places. Those products that need to be sold first are placed in the most prominent place;
Use price tags to promote sales. Highlight promotions and discounts in large letters and bright colors. For expensive products, place the price so that you have to look for it and turn the thing in your hands, evaluating all its advantages;
Divide things for convenience on categories and mark them with signs or stands;
Interior decoration and atmosphere should be motivated to buy certain things. Proper lighting, background music, pleasant smells - all this affects visitors.

Step 11: Security

Keep your company safe. Minimum set security equipment - alarm, "panic button", video surveillance camera. Purchase and installation costs start from $200, maintenance costs start from $50 per month.

Step 12: Opening the Store

Turn your start into a promotional event with music, contests, giveaways, promotional brochures, discounts, and more. Then customers will want to come back to you.

Step 13: Risk Assessment

Before starting a business, you should evaluate all the risks and benefits. What do you need to know?

pros

Established point of sale - source stable income. The enterprise in good location and with a wide range of buyers will always be.
A trading enterprise, if necessary, is easy to sell as a ready-made business.
Pretty simple billing system.

Minuses

Large investments in business and high level of competition.
Remains of unsold products that have to be written off or sold at a markdown.
Seasonality of some types of trade.
The risk of losing up to 80% of investments in case of an unsuccessful turn of events.

Step 14: Advertising

Periodically arrange sales and promotions for clients. Discount cards for regular customers work well. For building materials, clothes, toys, distribution is suitable print advertising by mailboxes.

Form a unique offer and colorfully design flyers. Printing 5,000 copies will cost about $100.

Which store is better to open

Consider the features and nuances of opening stores of various types. Based on the previous points, the minimum amount of expenses for business registration, repairs and equipment, rent and advertising is approximately 8 thousand dollars.

Clothing store

Area - from 50 sq. m.

Clothing store opening costs

Mannequins and busts, torsos (about 10-15 pieces) - about $ 500;
Full-length mirror in the trading floor - from $ 50;
2 fitting rooms with curtains + 2 mirrors - $ 200-250;
Hangers and racks for clothes - $300-400;
Electronic product protection system - $ 1400;
Barcode scanner - $100-150;
Barcode label printer - $400-600;
Purchase of things for six months in advance - 10-15 thousand dollars.

The total investment in the business will amount to 20-25 thousand dollars. Margin - from 50-400%.

Important nuances: a large assortment (at least 1000 units), the availability of popular sizes, the sale of related products and accessories (handbags, purses, hangers, jewelry, belts, etc.). Regularly hold sales and promotions (“third item as a gift”, “discount on a second purchase”, etc.).

lingerie store

Enough 15-25 square meters. m. The list of equipment differs from the previous type of outlet only in the type of mannequins. You will need special hangers-busts, "shoulders", "legs" for tights and socks, etc.

Demonstration of goods on mannequins and torsos works well. You need to invest at least $ 13,000 in the opening.

Good and popular lingerie brands: Incanto, Lormar, Milavitsa, Agent Provocateur, Victoria's Secret, Calzedonia, Passionata, Rosme. The best demand is observed for products of the middle price category.

It is necessary to form an assortment for women, men and children, so that visitors make purchases for the whole family.

Grocery store

Required area - from 30 sq. m. Additional equipment and costs:

2 Refrigerators – 1100 $;
Shelving for vegetable breakdowns (vegetable box) - $ 150;
Product racks- 600 dollars;
Printer for printing barcodes and labels - $ 400-600.

In total, together with the purchase of goods, capital costs will amount to 13-15 thousand dollars.

A grocery store needs a warehouse to store food. There are also special requirements for such firms.

To obtain a work permit from Rospotrebnadzor, you must fulfill the conditions SanPiN 2.3.5. 021-94 — « Sanitary regulations for food businesses. All norms, GOSTs, etc. are written here.

Products must have price tags, weight indication, good expiration date. Products with defects are sold separately, with mandatory notification of the defect. Must have weights.

Company employees must have sanitary books, work in uniform with a headdress, have a badge indicating the name and position.

Children's clothing store

Selling clothes for children will require the same opening costs as a regular clothing store. Mannequins need to be purchased for children.

The amount required for this is in the region of $17,000-20,000. It is important to decide on the price category (the best option is medium), and sort the products by age.

Commission shop

Area 50-60 square meters.

Features of this business

No need to look for suppliers, people hand over their things themselves;
The size of the company's commission for the sale of a used product is 20-50%;
There are no problems with unsold balances. Unsold items are taken back by the owner;
It is best to place a clothing commission in a densely populated residential area;
Unlike a clothing salon, many expensive mannequins are not required, a few torsos, busts, and hangers are enough.

To open a thrift store on your own, you will need to spend approximately $ 9,000-10,000.

Auto parts store

The required size of the room is from 60 sq. m. From the equipment you will need counters, racks, a cash register. The amount of investments - from $ 12,000, taking into account the purchase of spare parts.

The secrets of the success of this business

It is better to specialize in one or two brands of cars, but to provide spare parts for the entire model range;
Sell accessories (mats, scented key rings, etc.);
Sellers must be well versed in the device of the car;
For each commodity group select multiple suppliers so as not to keep customers waiting. Working with official dealers, you will increase the credibility of the company and will be able to officially use the brand logo in your advertising;
Offer a home delivery service.

Flower shop

Area from 20 sq. m. In the trading floor you need racks, a table for packing and composing compositions, racks and flowerpots for flowers, ideally - cooling chamber to maintain the desired temperature.

In addition to flowers, wrapping paper, baskets, gift ribbons, bows, transparent cellophane, mesh, felt, and adhesive tape are purchased as consumables. From small tools you will need scissors, wire cutters, a glue gun, floral knives.

Investments in equipment and the first purchase of cutting - from $ 12,000.

To begin with, it is worth working with local wholesalers; with good promotion, it is recommended to buy flowers from the capital and foreign suppliers.

Important nuances to consider

Organize the sale of flowers and ready-made bouquets and compositions by the piece;
Flowers should always be fresh, so you need to learn how to correctly assess the volume of purchases;
Diversify the assortment with gift cards and soft toys;
Having created a thematic website, an entrepreneur can start decorating holiday celebrations to order.

Draft beer shop

Required space - from 70 sq. m.

Necessary equipment

Racks with taps and beer barrels;
Coolers and defoamers;
Snack stands.

A complete set will cost about $2,000. About two thousand more will be needed for the purchase of 10-15 types of beer, 100 liters each. In total, the opening will take about $ 13,000.

Sales organization secrets: you need an assortment of 10-15 varieties of a drink and the availability of snacks in packages and by weight (crackers, chips, fish, etc.)

Hardware store

Area - from 60-70 square meters. m. In addition to standard equipment and counters with racks, demonstration stands are needed.

Necessarily warehouse space, services of packing and delivery of purchases. Capital investments in the enterprise will amount to 16-20 thousand dollars.

Most wanted products: finishing materials, tools, paint and varnish products, plumbing. It is best to place a retail outlet in the city center, near major roads and intersections, markets, shopping centers. Margin on products - 25-40%.

Opening own business, even a small one, is a promising solution that can not only give you the opportunity to earn money, but also lead to the creation of a larger business. Point to market represents one of the most accessible ways to enter the world of entrepreneurship. But in order to succeed in this niche, you need to take into account many nuances, which we will try to analyze in this article.

Is it profitable to open a point in the market?

There is no single answer to this question that would be suitable for all cases. Such a business is really capable of generating good income, but only with a competent approach to its organization.

The days of the 1990s and even 2000s, when markets were the main source of interesting goods, are long gone. Now a significant part of their clientele was taken away by shopping centers and hypermarkets. But many still go to the markets, because here you can buy products for more low prices, as well as find something unusual, which is not found in the same type of chain stores from shopping centers.

To make a point in the market profitable, it is necessary to take into account a number of factors:

Her location. The profitability of market points from the center to the "back streets" is reduced almost exponentially.
A competent choice of goods, taking into account possible competition and seasonality. Almost any product will enjoy different popularity on the market at different times of the year, so you need to think over an additional assortment for the “sluggish” months.
Product pricing. Typically, entrepreneurs have to set the smallest price for expensive clothes and food, and the highest price for inexpensive wardrobe items, small things like batteries, and the like. At the same time, some entrepreneurs prefer to earn thanks to a large turnover, others - thanks to a high margin.
Your activity, discipline and self-control. In order for the trade to go well, you must regularly update the assortment, keep abreast of the latest fashion news, and also effectively control yourself. In fact, there will be no boss over you, and it will be very easy to succumb to laziness.

What to trade in the market

Choose what you like (within reason). In such a product, you will surely be better oriented, you will be able to present it more advantageously, and in case of “freezing” of some products, you will be happy to keep them for yourself.
Consider the competition. You should not open a point of sale of goods that are already lacking in your chosen market. This will not bring you the desired profit, and will also cause tense relations with the "neighbors". However, the dissatisfaction of other entrepreneurs should not worry you too much, because you do not come into business to make friends.
Analyze the potential demand for the selected products. For example, in a market in a relatively new microdistrict, where mostly young families live, you should not start a business selling fishing accessories. At the same time, children's goods in such a place will be in high demand.
Estimate the dimensions of your future assortment. If it is supposed to trade not in a roller shutter, but in a tent, then you will need to store your goods in a container at night, or take them away by car. Storing bulky items can cost you extra money, thereby reducing your profit margin.
Think over the way of presentation of goods and the manner of sales. Even the most high-quality and useful product can gather dust on the counter for months if it is not presented effectively enough. It is clear that there are not so many opportunities for this on the market as in a shopping center, but it’s nice to lay out products and hire good seller(or become one yourself) - in your power.

How to Find a Market Goods Supplier

Another important point when choosing an assortment that should be considered separately is the search for a supplier. You should buy products where your potential customers cannot buy them: only in this case, selling them at a premium will be appropriate. You can search for suppliers in different ways:

Using search engines Google or Yandex. However, keep in mind that most wholesale suppliers do not spend a lot of money on online promotion, and therefore their offers will not be on the first page of search results. Be sure to call several companies before making a choice.
At industry conferences, exhibitions and fairs. Such events are held in many cities. Suppliers use them to showcase their products and find new partners.
On the pages of specialized newspapers and magazines. Sometimes in these sources you can find offers that are not even on the Internet.
Going to the trick when communicating with future competitors. If you liked the product of some other entrepreneur, then you can pretend to be a picky buyer and ask where he gets his products.
Learn more about your city. It is possible that a little-known dealer of any product, or even a small business that can supply you with goods, operates in your locality. Or perhaps there is such a supplier in a neighboring city.

What markup to make on the goods

Before determining the margin, you must calculate the real cost of the goods. It includes not only the amount that you paid the supplier directly, but your travel expenses (if the supplier does not work in your city), the cost of renting a place in the market, taxes, etc. The resulting number is also called the "threshold price" - this is the cost of the goods at which you will not suffer losses, that is, you will work to zero.

The size of the margin can be different: from 15-25% for large items to 100-200% for small or inexpensive items. The specific cost of products must be set, focusing on the average financial capabilities local residents as well as competitors' offerings. Do not demand too much from buyers, as well as seriously reduce the price in an effort to increase sales.

If the demand for your products is elastic, that is, it increases when the price drops, then the markup should include the possibility of a discount. Some entrepreneurs deliberately set higher prices in order to subsequently throw off a few hundred rubles: the seller feels good, and the client is satisfied that he “knocked out” the discount.

How to choose a place for a future point in the market

Theoretically, your place in the market should be located:

in the most accessible place;
at the point with the greatest distance from competitors;
in a place close to which all the amenities you need are located (a place for storing goods, a toilet, a fitting room, a cafe, etc.)

Naturally, in real life, it is unlikely that you will be able to get an ideal place, but you can try to choose the point that will be closest to it. If we are talking about a tent market, then it will not be superfluous to make friends with its administrator (perhaps even give him some kind of gift), so that he will give you exactly the place that you would like to take. In any case, it's definitely not worth quarreling with the administrator.

How to open an IP

In general, the process of registration of IP is reduced to the following sequence of steps:

Choose the registration method: at the local tax office or via the Internet. For the second option, you will need to purchase an electronic digital signature.
Competently fill in all the columns of the application form P21001.
Pay state duty(manually or online). In 2017, it is 800 rubles.
Select the desired taxation system. Novice entrepreneurs usually prefer the simplified system (STS). A notification of the transition to the simplified tax system can be submitted along with an application for registration of an individual entrepreneur.
Submit to tax office an application, a copy of an identity document, a receipt for the transfer of state duty and 2-3 copies of a notification of the transition to the simplified tax system.

Thus, opening a profitable point in the market is a very real task, if you approach things wisely and carefully evaluate all the available nuances. Use the tips above to get down to business and make your own. small business profitable. Perhaps it will be your first step on the path to successful entrepreneurship and big profits.

We have a ready-made solution and equipment for

Try all the features of the EKAM platform for free

Privacy agreement

and processing of personal data

1. General Provisions

"Insales"- Limited Liability Company "Insales Rus", PSRN 1117746506514, TIN 7714843760, KPP 771401001, registered at the address: 125319, Moscow, Akademika Ilyushin St., 4, building 1, office 11 (hereinafter referred to as "Insales" ), on the one hand, and

"User" -

or an individual who has legal capacity and is recognized as a participant in civil legal relations in accordance with the legislation of the Russian Federation;

or a legal entity registered in accordance with the laws of the state of which such entity is a resident;

or an individual entrepreneur registered in accordance with the legislation of the state of which such person is a resident;

which has accepted the terms of this Agreement.

1.4. For the purposes of this Agreement, the Parties have determined that confidential information is information of any nature (production, technical, economic, organizational and others), including the results of intellectual activity, as well as information about the methods of carrying out professional activities (including, but not limited to: information about products, works and services; information about technologies and research works; data on technical systems and equipment, including software elements; business forecasts and information about proposed purchases; requirements and specifications of specific partners and potential partners; information, relating to intellectual property, as well as plans and technologies related to all of the above) communicated by one party to the other party in written and / or electronic form, expressly designated by the Party as its confidential information.

2.Obligations of the Parties

2.2. Each Party will take all necessary measures to protect confidential information at least with the same measures that the Party applies to protect its own confidential information. Access to confidential information is provided only to those employees of each of the Parties who reasonably need it to perform their official duties for the execution of this Agreement.

(a) if the information provided has become publicly available without violating the obligations of one of the Parties;

(c) if the information provided is lawfully obtained from a third party without an obligation to keep it secret until it is provided by one of the Parties;

(d) if the information is provided at the written request of a public authority, other state authority, or local government in order to perform their functions, and its disclosure to these authorities is mandatory for the Party. In this case, the Party must immediately notify the other Party of the request received;

(e) if the information is provided to a third party with the consent of the Party about which the information is being transferred.

2.5. Insales does not verify the accuracy of the information provided by the User, and is not able to assess its legal capacity.

2.6. The information that the User provides to Insales when registering in the Services is not personal data, as they are defined in the Federal Law of the Russian Federation No. 152-FZ of July 27, 2006. "About personal data".

2.8. By accepting this Agreement, the User acknowledges and agrees that Insales may send personalized messages and information to the User (including, but not limited to) to improve the quality of the Services, to develop new products, to create and send personal offers to the User, to inform the User about changes in the Tariff plans and updates, to send marketing materials to the User on the subject of the Services, to protect the Services and Users and for other purposes.

The user has the right to refuse to receive the above information by notifying in writing to the e-mail address Insales - .

2.10. The user is aware that the equipment and software used by him to visit sites on the Internet may have the function of prohibiting operations with cookies (for any sites or for certain sites), as well as deleting previously received cookies.

Insales has the right to determine that the provision of a certain Service is possible only if the acceptance and receipt of cookies is allowed by the User.

2.12. The User is obliged to immediately notify Insales of any case of unauthorized (not authorized by the User) access to the Services using the User's account and / or any violation (suspicion of violation) of the confidentiality of their means of access to the account. For security purposes, the User is obliged to independently carry out a safe shutdown of work under his account at the end of each session of work with the Services. Insales is not responsible for the possible loss or corruption of data, as well as other consequences of any nature that may occur due to the violation by the User of the provisions of this part of the Agreement.

3. Responsibility of the Parties

3.2. Compensation for damages does not terminate the obligations of the violating Party for the proper performance of obligations under the Agreement.

4.Other provisions

4.2. If one or more provisions (conditions) of this Agreement are or become invalid, then this cannot serve as a reason for the termination of other provisions (conditions).

4.3. The law of the Russian Federation shall apply to this Agreement and the relationship between the User and Insales arising in connection with the application of the Agreement.

Publication date: 01.12.2016

Full name in Russian:

Limited Liability Company "Insales Rus"

Abbreviated name in Russian:

Insales Rus LLC

Name in English:

InSales Rus Limited Liability Company (InSales Rus LLC)

Legal address:

125319, Moscow, st. Academician Ilyushin, 4, building 1, office 11

Mailing address:

107078, Moscow, st. Novoryazanskaya, 18, building 11-12, BC "Stendhal"

TIN: 7714843760 KPP: 771401001

Bank details:

Why is it necessary to open a point in a shopping center?

What documents are needed to open a point in a shopping center?

Planning to open a business plan for a retail outlet

Analysis of the shopping center before opening a point

Marketing section of the business plan of a point in a shopping center

Financial section in the business plan of a point in a shopping center

How much money do you need to open a point in a shopping center?

Pros and cons of islands

Pros:

Minuses:

Location selection

What product to choose?

Tea Funny Point cocktails

Advantages:

Designer t-shirts Provocation

Auto device for "advanced" buyers

What to consider when opening a shopping island?

Step 2: Store Name

Step 3: Business Plan

Mandatory points of a business plan

Step 4: Finding a room

Step 5: Arrangement and repair of the premises

Store space requirements

Placement permit and when to get it

Step 6: Business registration

How to open an IP for a store

Documents required for tax

Other documentation

Step 7 : Selecting Suppliers

Step 8: Shop Equipment

Step 9: Recruitment for the store

Step 10: Assortment formation

Step 11: Security

Step 12: Opening the Store

Step 13: Risk Assessment

pros

Minuses

Step 14: Advertising

Which store is better to open

Clothing store

Clothing store opening costs

lingerie store

Grocery store

Children's clothing store

Commission shop

Features of this business

Auto parts store

The secrets of the success of this business

Flower shop

Important nuances to consider

Draft beer shop

Necessary equipment

Hardware store

Is it profitable to open a point in the market?

What to trade in the market

How to Find a Market Goods Supplier

What markup to make on the goods

How to choose a place for a future point in the market

How to open an IP

Perhaps you will be interested