As a rule, in territories adjacent to multi-apartment
residential buildings, chaos reigns. A typical picture for many cities: before
the front of a residential building stands a stall covered with rust for a long time,
there is no playground, the middle of the yard is filled with cars, the lights are not
work, benches are broken or missing. All of this makes the residents sad.
evokes a sense of total loss.

It is possible to turn the improvement of such territories into a business and
make money by helping people.

Demand for services
landscaping

Lawyers note that neglected yards are typical for
multi-storey buildings that were put into operation earlier than 2005. This
due to the fact that the previous requirements for the improvement of adjacent houses
territories were vague, and construction companies often ignored them.

The desire of residents to clean up their own yard,
make it cozy and comfortable growing. social services regularly carry out
surveys and note: the number of people who own apartments and are willing to spend money
for the improvement of the adjacent territory, today it is 41%. Ten years
back wishing was only 13.4%. For entrepreneurs, this is a good sign:
the solvent client base with which to work is growing.

Legal aspects

The first step in home improvement is
precise definition of its boundaries. Not always the territory that residents consider
his, really belongs to them.

Attention should be paid to the rule contained in
Housing Code (art. 36, part 1): the scope of the territory belonging
apartment building are regulated by law. The boundaries are written in
cadastral passport, therefore, first of all, you need to familiarize yourself with this
document.

If an entrepreneur starts doing work for someone else
territory, he is threatened litigation and fines.

Experienced businessmen confirm: even if the tenants are convinced,
that this or that territory belongs to them from the moment the house was erected, and even
if visually this is so, the law cannot be ignored. Only the document is
the only and irrefutable proof of the belonging of one or another
area of an apartment building. It is better to prevent trouble at once than
face the claims of the developer after the completion of the work.

Potential
customers

According to the observations of experts, the majority of residents do not
wants to prepare documents. There is also little hope for managers
organizations and associations of homeowners: both of them are hostile
configured in relation to various works on sites near houses, with which
they have agreements.

Management organizations were conceived as subjects,
serving tenants, but in reality they behave quite differently. Today these
companies are increasingly taking the position of owners. In each particular case
the relationship between residents and organizations is determined by the contract: sometimes in
they contain such conditions that completely deprive tenants of the right to
manifestation of initiative.

In this regard, it is recommended to pay attention to the residents
multi-storey buildings in which direct management operates. It is they
the easiest way to get in touch. If associations of owners and managers
organizations when placing orders provide for a commission
reward, then this case this is excluded.

This is interesting: read our other articles -, and.

Responsibilities
management companies

You can demand money for improvement from the manager
companies. It's difficult, but real. Focus on Rules and Regulations
operation of the housing stock MDK 2-04.2004. This document states that
tenants who pay for the maintenance of the dwelling and, in particular, the adjacent territory,
have the right to demand from the managing organization the improvement of this very
territory, namely:

Strengthening flag holders, street signs, stairs;

Hanging and removal of flags;

Opening and closing of ventilation windows;

Placement and coloring of waste bins;

Painting gates and fences, including protective grilles;

Cleaning leaves, grass, branches, as well as large waste;

plant care;

Maintenance of children's and sports grounds in the proper form.

It follows that almost all the main works on
landscaping is already included in the price utilities paid
tenants. The only exception is the arrangement of car pockets.

Business promotion

A company that plans to be engaged in landscaping
territories near multi-storey buildings, can be promoted by placing
advertising in the immediate vicinity of the objects. In addition, it is necessary to personally
communicate with tenants who enjoy authority in their home.

Don't get into conflict with managers
organizations. Of course, they have duties to the tenants, but wait
active actions from the moment of application take a very long time. As a rule, these
companies are limited to painting benches, installing trash cans, etc. achieve
planting flowers or beautifying a playground is extremely difficult. That's why
it is recommended to immediately establish cooperation with specialized
organizations.

In some cases, the business may be supported
municipal authorities. Local authorities willingly cooperate with
landscaping firms, unless
officials indirectly own the governing organizations.

First of all, you need to focus on houses with
direct control, you can also try to work with partnerships
owners. Before applying, you need to prepare a sketch using
Photoshop or a similar program using real photos as a basis
object. You also need to draw up an estimate to justify the cost of the work to the tenants.
As a rule, they favorably refer to a 20 - 25% mark-up.

Development prospects

The home improvement business has a social
orientation and may well become successful due to the active interest
potential clients. The first successful work will serve as a good
advertising for residents of nearby houses and not only.

Observations show that
big capital not required at the start: business does not involve implementation
high technology or transportation of large loads. At the same time, it is profitable
and pays off fairly quickly. Success depends on the ability to convince: businessman
should make it clear to the residents that the yard is an integral part of their life, because there
their children are walking, their cars are parked, etc.

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Students, graduate students, young scientists who use the knowledge base in their studies and work will be very grateful to you.

We “landscape” taxes after landscaping

How to justify and take into account the costs of asphalting, landscaping, lighting and pay taxes

The topic of the article was suggested S.Yu. Kazankova, Chief Accountant Yarmarka LLC (Moscow region).

Demand, as you know, creates supply. Customers want to drive up a smooth road right to the door of a cozy shopping center, workers - to leave cars in the parking lot near the office, suppliers - to unload products from a convenient platform near the warehouse.

Therefore, owners and tenants of retail, office, warehouse and industrial premises in every way they try to equip not only the internal, but also the external territory, asphalting the paths, equipping parking lots, breaking lawns and flower beds.

Landscaping is a set of measures for engineering preparation and security, landscaping, coating, lighting, placement of small architectural forms and objects of monumental art and clause 1.5 of the Guidelines, approved. Order of the Ministry of Regional Development of December 27, 2011 No. 613 (hereinafter referred to as the Guidelines).

The tax authorities believe that the objects of external improvement are not depreciated for tax purposes. sub. 4 p. 2 art. 256 of the Tax Code of the Russian Federation; Letter No. 16-15/123392@ of the Federal Tax Service for Moscow dated December 21, 2011. And because of this, accountants are puzzling over how to defend the right to account for the costs of such improvement in expenses, whether it is possible to deduct VAT on such expenses, whether to take into account the cost of “improved” fixed assets in the property tax base.

How should one act in order to minimize the likelihood of disputes with the tax authorities on such sensitive issues?

We justify "improvement" expenses

By refusing to recognize your "beautification" expenses as expenses, the tax authorities will not agree with the deduction of VAT on works and goods purchased for the beautification of territories. The most common tax arguments are as follows:

improvement expenses are not aimed at generating income and are not related to commercial activities organizations and Letters of the Ministry of Finance dated July 17, 2012 No. 03-03-06 / 2/81, dated October 18, 2011 No. 03-07-11 / 278;
deduction of VAT on goods, works and services related to the improvement of territories is illegal, since they are not used in transactions subject to VAT Letters of the Ministry of Finance dated November 9, 2011 No. 03-03-06 / 1/736 (p. 2), dated October 18, 2011 No. 03-07-11 / 278, dated March 15, 2011 No. 03-03-06 / 1/136.

"Judicial practice" section of the ConsultantPlus system

Your task is to convince the inspectors that you did not just spend money "to create a comfortable, practical and aesthetic space on the territory of the organization"

... and a business woman. Today - a rather peculiar story about a girl who, at the age of 20, with almost no work experience, took the opportunity and took over the leadership of a brigade for the improvement of cottages and summer cottages. We left the original author's style unchanged, so the story turned out to be a little informal, but interesting.

Ambition is a gift

Hello, my name is Alexandra. I am from the city of Kyiv. My business was launched in 2010, I was engaged in it for a year. I was 20 when I started my business.

landscape design

There are two types of people: those with an entrepreneurial mindset and those with a subordinate worker mindset. The first of them cannot work "for his uncle", because he understands that he can work for himself and fully control the profit. The second type will not even think of this kind of activity, since stability and the ability not to be responsible for the overall picture of the business are safer for him than risks and possible falls.

I was born with an entrepreneurial mindset. Even as a child, I managed to sell chocolates to high school students that my mother sent when she went to work. Opportunities to increase my out of pocket expenses seemed very interesting to me. But it is very difficult for a girl who has just graduated from the institute to start a business from scratch in a big city. Oh, if only I knew then what I know now. The energy and enthusiasm that rages at that age would not be wasted.

I had not only entrepreneurial thinking, but also creativity, thanks to which I received an education in the architectural area. But all attempts to get a job in the specialty, basically, ended with the phrase of employers "we need a young designer under 30 years old with 25 years of experience."

Genie Investor

So, not without the help of friends, I got a job as an office manager in advertising agency, where I had to not only take calls, but pour tea for employees and wash dishes. Lucky! I was lucky to get into the company, the head of which was its owner. He had a talent for seeing hidden potential in people. Never go around such people, communication with them sooner or later will give a positive result, even if your paths diverge. We never know who and how can help us, so show your best sides always and under any circumstances.

He saw in the twenty-year-old girl responsibility and the desire to develop, and also logical thinking and the ability to communicate with people. It was worth working on the manifestation of my best qualities so that my immediate supervisor looked out of his office like a genie. It all started with an increase in authority, and continued with the fact that one fine evening he opened my course project, which I successfully completed at the workplace. It was a landscaping project.

The next day, he called me into the meeting room and asked: “If I give you an office space, a phone number, the ability to create your own website, and minimal financial support for advertising and a tool, can you start a landscaping and landscaping company? Answering this question, keep in mind that I can only help you with advice in solving organizational issues, since I am incompetent in this area. Realizing that such a chance happens once in a lifetime, I answered: “I can.” And the next morning began new life…

Knowledge is power

So many questions arose before me, the existence of which I did not suspect, and which no school will ever teach! To start your own business, you need to be able to sell, be cunning, be able to lie and have strategic thinking. All these qualities must be applied simultaneously.

Never show that you don't know something. You need to kill on the nose that you can do everything! And although it is impossible in undertakings, you must believe in it with every cell of your body and every convolution of the brain. Nowadays, information is very easy to get, you just need to want. Your confidence will give confidence to the client and your subordinates, and this is the key to success. You need to know what you don't know. The first step to getting answers is to have questions. And never be afraid to ask people with experience, more often than not they will gladly give helpful tips. My hour has come to learn to be a specialist not only in providing services, but also in doing business.

From architect to programmer

The first step was to create a website for your services. At my age, I knew how to talk on Skype, sit VKontakte and use the Google search engine. But “create a website” sounded fantastic. Nowadays, the Internet is filled with ready-made templates - fill in the information and READY, run. But at that time, in 2009, things were much more complicated.

A programmer was found who could do miracles from a picture, as my mentor assured me. My knowledge of Photoshop came in handy, finally, not only for adjusting my photos on social networks. According to my design, the site was created and given to me for administration. In a week, I learned how to change the background, text, pictures on the site, learned how to make elementary button animations, memorized the codes and places where they need to be inserted. I want to tell you, it turned out well, and this fact gave me confidence. After overcoming the first difficulties, it seemed to me that I could do anything.

A seller to himself - exploring the possibilities of contextual and offline advertising

The next step was advertising. Google AdWords and Yandex Direct have become my best friends. I realized how important correctness is keywords For search. Everything depends on this - whether visitors get to your site, and if they do, whether they will become your customers. I realized that the phrase “how to create a design on a site” attracts people who love to make everything with their own hands, and a step-by-step description of the work completely unties the hands of those who want to have a beautiful site, and they, having learned the information for themselves, just go to do everything themselves. And that the phrase “landscape design of the site” is more likely to interest the buyer and costs less than the previous one in paying for the context. If the first option cost 5-6 hryvnia per click, then the second 3-4 hryvnia (A hryvnia in 2010 cost about 4 rubles - ed.) . One business day for contextual advertising it took 60 UAH - such a limit was set in order to save money - and this gave me 2-3 calls. On average, 20 calls per week gave one "warm" client. Attracting customers was my main task at the first stage.

The most basic thing that clients wanted was to do everything.

Therefore, when choosing this kind of business for yourself, remember that you must sell both services individually and their complex. Otherwise, if you cannot plant a lawn and provide lighting on the site at the same time, then your competitors will do it with pleasure, and you will limit yourself to “finishing” someone else’s work, planting one tree per month.
Each area has its own way of advertising. Having learned this, I traveled almost the entire suburb of Kyiv with flyers and signs. This worked much better. outdoor advertising in the city and required little cost. For example, 2000 brochures good quality cost at that time 1000 hryvnia.

First client for landscaping

And then came that enchanting moment when the first order arrived. It is worth noting that landscape design is a business where the project takes more than a month to complete (if the order is serious and complex), and its cost is on average UAH 180,000 - 250,000, where 30% is your net income (about 250 thousand rubles in terms of - ed.). For any business, this is a very good profitability; in this area, net earnings could be increased to 40%, or even 50% of the total amount, being a professional in their field. The estimate is signed, agreements with guarantees that Mother Nature will in no way harm the customer's yard are signed.
Having received an advance payment of 50%, it was difficult to cope with joy, how can you keep such money in your hands! The order, although limited to laying turf and adjusting existing irrigation, was estimated at 112,000 hryvnia. Overcoming my excitement, I deliberately indifferently counted the money.

Never say "thank you" if the client pays you - he pays you for services. Say "I'm glad to cooperate"!

San Sanych said this phrase smilingly and with slight sarcasm, giving his instructions before the first trip to the client for an advance payment.

Starting investments in a landscape design business

Oddly enough, but all the words of my genie - the fulfiller of desires were confirmed. At the beginning of this simple business, it took a little money. Perhaps the costs that I will talk about will be a lot of money for someone, but the numbers definitely cannot be compared with contributions to a start-up for the production of a product. All the money that was needed - for the site of the "economy" option, for advertising, a monthly fee for a landline phone and small transportation costs - amounted to only 10,000 UAH. There were also standard tax expenses in the amount of UAH 1,000 per month for the Company with limited liability, but their payment was already made from payment for the work performed.

The purchase of tools and car rental were included in the amount of the first order, the net profit from which amounted to UAH 26,000. The most expensive tool was a manual roller for leveling the soil - 750 UAH. The rest of the tools - all kinds of shovels, rakes and watering cans - did not require special financial costs, only 500 UAH were spent on them.

Everything was simple, at first glance. But if everything went smoothly up to this point, then the time has come to make mistakes, and I learned about them later.

Making money on paper is like a black and white chessboard

The institute does not teach that there should be two estimates for the performance of work. And that is exactly what it is. The work is done not only for the client, there is a price for your expenses and a cost for the customer. In the "clean" estimate, you write only the prices for the work, and in the "draft" - all the amounts, gaps and risks. For example, the price for earthworks for the customer is one - 12,000 UAH. For you, there will be 3 columns in the estimate: the price of work is 8,000 UAH; price for the customer - 12,000 UAH, earnings - 4,000 UAH. Otherwise, you will never know what you will get and how you can do better next time. Because risks often turn into costs… your costs.

The human factor, or the best lessons are your own mistakes

In order to do the work, people are needed, they must be experts in their field. Having thought carefully about how to make better money, I hired 6 simple workers who were not afraid to do hard work with the land for 120 hryvnia per person per day.

While doing such work, I realized 3 truths for myself:

First:

You should never become a foreman yourself and talk about work because:
a) You are the head of your company. If you yourself stand above the head of everyone, then this automatically lowers your status.
b) You will not be able to do everything at the same time: communicate with the client, follow the work, select material, manage and teach. As a result, the efficiency of your work will be so low that all this fuss will lose its meaning.
c) It's good when the leader knows how each of his team lives, but from now on, everyone's problems will become your problems. And it will be exactly so if you will be on the site nearby the whole working day.
d) One of the most important points is to be aged plus/minus 5 years from the oldest of this team. Otherwise, you risk losing control.
e) When arranging work with a foreman, you must understand that, most likely, he will have entrepreneurial thinking and he cannot be trusted with a “rough estimate”. So you can get a lot of financial claims.

Second:

Always take a good gap both for the time of work and payment from the customer, and for paying your subordinates. At the time of execution, try to add yourself always 2 weeks for unpredictable cases. And to the total price, add 15-20% insurance of the entire price and break the amount down into all items. If you do not need insurance, you will have a plus to net earnings. Landscaping is an unpredictable job, especially for beginners. The first year of work - the losses will be clear. It is up to you whether you insure them financially or not.

Third:

If you are a woman, turn off your femininity, fragility, defenselessness and stock up on iron nerves. Clapping eyelashes innocently will not work, I tried.

Business test

Orders were coming, work too. We had one order per month, an average of 150,000 UAH. Success has been variable. My mentor went abroad to build his future, and for a while I myself became a mentor to my colleagues. Motivation, encouragement of the team took place, as the earnings were good. I invested all the profits in development, an old minibus for transporting building materials and workers from site to site was purchased almost immediately for a symbolic amount of 5,000 USD. e.

Good conditions for the team and corporate training were simply necessary. My builders, whom I found at the station, became good professionals and earned 300 hryvnias a day, and the foreman got the opportunity not only to independently negotiate with his team, but also to have a decent percentage of each order. I was proud of it. But as their knowledge grew, so did their ambitions, and when they asked for higher pay, I did it, hoping to increase my credibility. And that was the first mistake that had to be paid for.

One day, my foreman told me that he and his team wanted not a fixed fee, but a percentage of the entire business - 50%. This is what happens when you cross the line between management and subordinates and become friends, sharing their problems with them. The foreman was fired, the conditions for the team remained the same, but respect was lost forever between me and those people. On their part - for the fact that they did not receive a percentage of the common cause, on my part - for their stupid courage.

And then autumn came, there were fewer orders, and more problems. I was so busy developing that I missed the most important moment - the arrival of winter. At that time, it seemed to me that winter was the time for design work, and there would be a lot of them. Design work costs a lot: full-fledged project documentation costs from 10,000 hryvnia (it all depends on the area of work performed). Orders became less and less. And in December I had to disband the team due to lack of funds to pay wages. Having given the last supplies to people for life, I was left alone with an old minibus, he was the only one who agreed to quietly stand in the garage until spring.

Hibernation

With a reserve of 6,000 hryvnias for the next 3 months of life and paying taxes, I became a secretary in the office of a large trading network. I had enough to live on, and the earnings from the artistic painting of the walls all went into a box called "Future". It came to me the following spring in the form of another business.

hope dies last

On cold autumn evenings, I wrote fresh thoughts and new strategies. I remembered my mistakes, drew conclusions and will try never to repeat. There will be new ones. But it is on how many times we got up after the falls that our future success depends. I am now 26 years old and my husband and I run a family website building business. It's 2016 and winter brings back old memories. But unlike that interesting year my life, today I have a folder on my desk in my office called “Business Plan. Improvement". And I am sure that in the spring of 2016 a new life of my old favorite business will be born. Only this time this life will stand on strong legs.

Never give up, because with every mistake in business, we gain new strength to fight for our financial well-being.

* Calculations use average data for Russia

1. PROJECT SUMMARY

This business plan considers a project to open a landscape design studio in the city of Krasnodar. The aim of the project is to create a highly profitable enterprise, to generate profit and meet the demand of the population for design and decoration services. The studio will specialize in providing landscape design, 3D modeling, and gardening services. The company's clients will be owners of private city farmsteads, country cottages, dachas, corporate customers.

The region under consideration is favorable for the chosen direction due to the concentration of a large number of solvent population and high rates of cottage construction, which guarantees an increased demand for landscape design services.

The volume of investments in the project is 1,670,000 rubles. To implement the project, own funds will be attracted. The main performance indicators of the project are given in Table. 1.

Table 1. Integral performance indicators

2. DESCRIPTION OF THE INDUSTRY AND COMPANY

In 2014, the volume of the domestic landscape design market, excluding city parks and lawns, was estimated by experts at $600 million. The greatest competition in this area exists in the largest cities of the country. For example, in St. Petersburg, according to experts from the Forum of Landscape Industry, Park Industry and Industrial Floriculture, the market volume is about 200 million dollars, increasing by 15-20% annually. The landscape design market in Russia, despite the abundance of new players, is considered not saturated - it has not yet come to fierce competition.

The landscape design studio will be opened in the city of Krasnodar, one of the largest cities in the South of Russia: more than 854 thousand people live in the city today. The selected region is promising for creating a landscape design studio. As of the 1st quarter of 2016, the region ranks third in terms of construction volumes in Russia, behind only St. Petersburg and the Leningrad Region. The peak of housing commissioning in the region occurred in 2014, then this figure jumped to 20% in a year. In 2015, there was a predictable decline associated with the crisis in the Russian economy. However, despite the current situation, many developers in the Krasnodar Territory did not freeze their projects, and the construction of facilities continued at the same pace. In 2015, 3.5 million "squares" of living space were commissioned in the Kuban, which became the second indicator among the constituent entities of the Russian Federation after the Moscow region. A favorable factor is that the development of the city consists mainly of low-rise buildings with adjoining plots. Also in Krasnodar there are a large number of cottages. Today there are 23 cottage villages within the city limits.

The landscape design studio planned for opening will specialize in providing a wide range of services in the field of landscape design. It will include landscape design, landscaping, 3D modeling, design of decorative ponds, etc. Target audience the project will be the owners of private city farmsteads, owners of suburban areas, corporate customers.

The investment project involves the creation of an enterprise from scratch: the company does not have any financial results and achievements. At the time of writing the business plan, an individual entrepreneur was registered, negotiations were held and business relations were established with specialists from some related areas of activity (construction companies, a nursery), work began on the selection of personnel. To open the studio, office space will be rented, furniture and equipment will be purchased. The founder of the company is an entrepreneur with extensive experience as a landscape designer. He will also act as the direct project manager.

Earn up to
200 000 rub. a month, having fun!

2020 trend. Intelligent entertainment business. Minimum investment. No additional deductions or payments. Turnkey training.

The project is not capital-intensive - the total investment is 1,670,000 rubles. The main investment will require the purchase of a truck. Investment cost items are given in Table. 2 of this business plan.

Table 2. Investment costs of the project

	NAME	AMOUNT, rub.
Equipment
	office equipment
	Purchase of garden equipment and tools
	Buying a truck
Intangible assets
	Site creation
	Software purchase


working capital
	working capital
	Total:	1670000

3. DESCRIPTION OF SERVICES

The landscape design studio will work in the "medium" segment, offering customers high quality services at affordable prices. The list of services provided by the studio is given in Table. 3.

Table 3. List of services provided

	Service	Description	Cost, rub.
LANDSCAPE DESIGN
	Design project (Standard)	Preliminary sketch, general plan for landscaping and landscaping, dendrological plan, layout drawing, planting plan, assortment list, recommendations for garden care	4000/100 sq. m.
	Design project (Premium)	Package "Standard" + automatic watering plan, estimates for automatic watering and work, outdoor lighting installation plan, visualization	7000/100 sq. m.
	Design project of a gazebo	Development of an individual design, creation of a 3D model, preparation of drawings
	Barbecue design project	Barbecue construction and design development
	Departure around the city	Departure of a specialist in Krasnodar for an initial examination, measurements, consultations	for free
	Departure by region	Departure of a specialist in the Krasnodar Territory for an initial examination, measurements, consultations
LANDSCAPE AND LANDSCAPING
Landscaping
	Path paving	Laying paving stones or paving slabs	from 800/sq.m.
	Soft coating device	Laying geotextiles, installing curb tape, backfilling with gravel, crushed stone, pebbles or marble chips	from 1500/sq.m.
Landscaping of territories
	Lawn seed	The device of a sowing lawn from cereal grasses	from 220/sq.m.
	Lawn roll	The device of a rolled lawn from cereal grasses + delivery and laying	430-580/sq.m.
	Flower bed of annual flowers	Arrangement of a flower bed of annual flowers (without the cost of planting materials)	from 600/sq.m.
	Hedge	Creation of a hedge (without the cost of planting materials)	from 600/m. shoulder strap
	Planting deciduous shrubs	Planting of deciduous shrubs (without the cost of planting materials)	from 150/sq.m.
	Planting coniferous shrubs	Planting coniferous shrubs (without the cost of planting materials)	from 350/ sq.m.
	Planting deciduous trees (up to 2 m)	Planting deciduous trees up to 2 m (without the cost of planting materials)	from 500/sq.m.
	Planting deciduous trees (over 2 m)	Planting of deciduous trees over 2 m (without the cost of planting materials)	from 2000/sq.m.
	Planting coniferous trees (up to 2 m)	Planting coniferous trees up to 2 m (without the cost of planting materials)	from 1200/sq.m.
	Planting coniferous trees (over 2 m)	Planting coniferous trees over 2 m (without the cost of planting materials)	from 2500/sq.m.
	Planting coniferous trees (over 4 m)	Planting coniferous trees over 4 m (without the cost of planting materials)	from 5000/sq.m.
	Planting deciduous trees (over 4 m)	Planting of deciduous trees over 4 m (without the cost of planting materials)	from 4000/sq.m.
RELIEF CHANGE
	Creation of a decorative reservoir	Arrangement of decorative reservoirs (fountains, waterfalls)	from 3500/sq.m. 4900-7900
	Creation of alpine slides	Device Alpine slide	negotiable
	Creation of a dry stream	Dry stream device	from 1200/sq.m.
RELATED AND AUXILIARY WORKS
	Creating an automatic watering system	A range of services for the creation of an automatic irrigation system on the site	negotiable
	Selection and purchase of seedlings	Selection and purchase of seedlings in nurseries	negotiable
	Soil preparation for the lawn	Soil preparation for laying turf
	Import of planting material	Delivery of plants to the site
	Soil delivery	Importation of fertile soil	from 600/cu.m.
	Site cleaning	Cleaning the site from construction debris	negotiable
	Garbage removal	Construction waste removal	from 600/cu.m.
	weed weed	weed plant grass	from 20/sq.m.

4. SALES AND MARKETING

The main clients of landscape design studios are people aged 35 to 60 years. As a rule, these are citizens with an “above average” and “high” income level, who own private country cottages, land plots and summer cottages. Potential clients include corporate clients- large and small organizations that have a need for site design. Customer segmentation is given in Figure 1.

Picture 1.

One of the features of the provision of services in Russia is the mentality: the Russian consumer tends to be actively involved in the process of creating the design of the site. Often, several family members participate in the discussion of the future image of the garden plot, each of whom has his own idea of \u200b\u200b"how it should be." In this regard, the employees of the landscape studio need to be able to take into account various wishes, correctly present their position regarding the technical and financial side activities.

The main consumer preferences for landscape design studios today are:

Ready-made ideas for your business

An integrated approach to the provision of services: according to industry experts, about 95% of Russian customers prefer to contact organizations that provide integrated services;

High quality of order execution, professionalism of employees;

Short terms of design and implementation of the order;

Clear budget;

Accounting for all the needs and wishes of customers;

Careful control over the implementation of the project.

In total, in Krasnodar there are over 100 organizations specializing in landscape design and design. The market is quite colorful. Most of it is made up of diversified construction companies, in which the direction of landscape design is not a priority. About 10 companies can be classified as specialized: landscaping and gardening is their profile, and many of these companies supplement their services with gardening services, have their own nurseries and online stores, etc. Such companies have many years of experience, a long portfolio of completed projects, established relationships with suppliers and manufacturers of building materials and contractors. The staff of such companies can reach 150 people. Another part is made up of small studios with a staff of up to 5-6 people, in which the designer is the key person. Often, designers do not have the practice of completed projects at all, despite the presence of information about landscape design on their own websites. Their work is focused on creating interior design, and landscape design is presented in the form of visualization and creative projects. As a result, we can note a high variation in prices for services. Price per 100 sq. meters of the project can vary from 2000 to 7500 rubles. and higher, while the quality of the project will be strikingly different.

Sales are planned to be carried out on the territory of the city of Krasnodar and beyond. Various methods will be used to attract customers, including cold calls, distribution of booklets and ads in places where potential customers live, advertising in glossy magazines, maintaining groups in popular in social networks(Facebook, Instagram, etc.). An important moment at the start of the studio's activities will be the formation of a positive image of yourself among potential customers. First of all, clients of landscape design studios need proof of the professionalism of their employees. Therefore, it will be necessary to create a high-quality website where they can get acquainted with the designer's portfolio, see projects previously created by him, and be convinced of the experience and competence of the staff. It is also planned to post useful articles on the site for people interested in this topic. The concept of the company will be based on a client-oriented approach, taking into account all the needs of customers, and an affordable pricing policy. Forming a circle of satisfied customers, the company will collect material from positive reviews that can influence the decision of potential customers.

5. PRODUCTION PLAN

The process of providing services is divided into several stages: finding out the needs of the client and his financial capabilities, visiting a specialist and advising on the details of the project, directly preparing the design project, project implementation, construction support, subsequent maintenance (if necessary).

The project will require a 20 sq. meters, which will house the office of the designer and sales specialist. The office is also necessary for working with clients, holding presentations and negotiations. Since the location is not a factor of paramount importance, the office will be located in one of the residential areas of the city. This location, firstly, will help reduce rental costs, and secondly, it gravitates towards potential customers - there are several cottage settlements in the area with a large number of representatives of the target audience. The premises will not require repairs, however, a purchase will be required technical equipment and office furniture. The studio office will be open from Monday to Friday from 9:00 to 18:00.

On average, one order is completed in 1 month, at least 7-10 days are spent on creating a project. Taking into account the average cost of services for the design of 1 hectare (4,000 rubles), the cost of a design project for a plot of 10 acres will be 40 thousand rubles. rubles. Thus, revenue from one completed project reaches 1.2 million rubles. The net profit in this case will be 270 thousand rubles. Upon reaching these indicators, the studio will be able to pay for itself by the 7th month of work. An important point in the field of landscape design is the seasonality factor, so the maximum profitability can be expected in the summer. During this period, you should lay the budget for the off-season period.

6. ORGANIZATIONAL PLAN

IP will be chosen as the organizational and legal form of activity of the landscape design studio. As a form of taxation - a simplified system of taxation "income minus expenses" (USN15%). The implementation of the project will require the following main stages: selection and rent of an office, purchase of equipment, hiring employees, establishing contacts with companies from related fields of activity, marketing campaign to attract customers. The start of activities is planned to begin in April, before the start of the seasonal increase in sales.

Management functions will be carried out by a leader with more than 5 years of experience in the field of landscape design. The leader has knowledge in the field of dendrology, practical experience in the construction and design aspect of the activity. He will be responsible for the creation of design projects, personnel issues, and the definition of marketing policy. The company will also need a surveyor, an agronomist, a dendrologist, a sales and purchasing manager and an accountant. Other responsibilities relating, in particular, to the implementation of projects and construction will be assigned to representatives of third-party companies. Since the landscape business has a pronounced seasonal nature, it is possible to attract seasonal workers. Regular staff salaries will be maintained during the off-season. In Table. 4 shows the staffing and payroll.

Table 4 staffing and payroll

	Job title	Salary, rub.	Quantity, pers.	FOT, rub.
Administrative staff
	Accountant
sales staff
	Sales Manager
Production personnel
	Surveyor

	land surveyor
	Dendrologist
	Total:			160000
	Social Security contributions:
	Total with deductions:			208000

7. FINANCIAL PLAN

The total investment in the project will amount to 1,670,000 rubles. Among the key costs can be called the cost of buying a truck (600 thousand rubles). More detailed investment cost items are given in Table. 3 of this business plan.

The financial plan of the project has been developed for a three-year perspective. All types of studio expenses are taken into account, including tax and social contributions, the factor of seasonal demand. Appendix 1 gives a detailed traffic report Money, information about the planned revenue and net profit. In Table. 5 shows the studio's fixed costs.

Table 5. Fixed costs of the enterprise

8. PERFORMANCE EVALUATION

To assess the effectiveness of the project, generally accepted integral performance indicators are used, including net present value, profitability ratio, payback period and discounted payback period. A discount rate of 10% is used to account for the time value of money.

Analysis of indicators, which are given in Table. 1., let's talk about investment attractiveness project and its high prospects in the next 5-10 years. In particular, the net present value (NPV) significantly exceeds the amount of initial investment - 4,836,669 rubles. against 1,670,000 rubles. respectively. The internal rate of return (IRR) is above the discount rate and the index of return is greater than 1.

9. RISKS AND WARRANTY

The rich experience of foreign and domestic studios does not allow us to call this area a business with a high level of risk. The sphere is well developed, and the high level of demand for design and decoration services in the region under consideration influences risk reduction.

Nevertheless, it is necessary to foresee the possible risks associated with the implementation of the project, assessing the severity of their consequences and the likelihood of occurrence. detailed information possible risks are given in Table. 6.

Table 6. Possible risks and ways to prevent them or their consequences

risk factor	Probability of occurrence	The severity of the consequences	Events
Failure to achieve planned sales volumes			Hiring a sales representative with experience, thoughtful marketing policy at the preparation stage, thorough market processing, setting an effective pricing policy
A sharp drop in the solvency of the population			Reviewing the range of services provided, drawing up an “anti-crisis” proposal, minimizing costs
Increasing competition			Creation of strong positions at the first stage of work, image advertising, establishment of strong relationships with clients in a certain area of activity
Financial difficulties in the offseason			Advance budget planning, taking into account the decline in sales, personnel policy with division into full-time and seasonal employees
Delay in the implementation of projects due to the fault construction companies			Careful selection of a key contractor
Increasing the cost of building materials			Market monitoring, maintaining links with alternative material suppliers
Failure of computer equipment important information			Creating a backup, using licensed software and anti-virus programs
Formation of a negative image of the company		high For 30 days this business was interested in 329440 times. Profitability calculator for this business