All year round we need vitamins. Each of us constantly buys them in the markets, in supermarkets and from wholesalers. They are fruits and vegetables.

If you do not know which business is better to open, then you should pay attention to this market segment. Fresh vegetables and fruits are very popular. Especially now, when such directions in nutrition as veganism and vegetarianism have become popular, and people began to adhere to the basics. proper nutrition and healthy food.

In this article, you will get acquainted with general information about the vegetable and fruit business, as well as cost and profit calculations.

Financial plan

• Moscow city
• Area — 70 sq.m.
• Opening hours - from 9:00 to 0:00
• Taxation system - UTII
• Employees - two salesmen

Business scale in this case large, if you are going to open in the region, then just divide all the numbers by two

Opening costs

Name	Sum
Business registration	5.000 rub.
Premises renovation	200.000 rub.
Equipment	100.000 rub.
Purchase of goods	800.000 rub.
Total:	1.105.000 rub.

To open such a business, we will need 1,105,000 rubles, most of the costs will be the product itself.

Monthly expenses

Every month we will have to spend a substantial amount on the purchase of goods, but in order not to confuse you, we will not include it in the monthly expenses. You just need to understand that there is a 50% markup on all goods, profit and payback calculations will be carried out taking this into account.

Monthly business expenses will amount to 180,000 rubles. If your budget is extremely limited, then at first you can trade on your own, that is, replace one of the sellers with yourself. Then the monthly expenses will be 135,000 rubles.

Profit and payback

Location plays a key role in the success of this business. If it is chosen unsuccessfully, then nothing will save the business, so be careful when choosing a room.

Average check such stores are about 400 rubles. If 45 clients come to us every day, then the revenue will be 775,000 rubles. Half of the proceeds will go to the purchase of new goods, subtract the monthly expenses from the second half and get 99,000 rubles of net profit. As a result, our investment will pay off in 12 months.

Provinces!
As mentioned earlier, these calculations were made for Moscow. Provincial cities will earn much less due to fewer visitors and a low average check. However, the costs will also be lower, so it is definitely worth opening a business.

Niche Features

People at any time of the year buy fresh fruits and vegetables in markets and supermarkets. This is due to the fact that they are rich in vitamins that the body requires. Despite the demand, this business is seasonal. Basically, the entrepreneur receives more funds from August to November.

When opening a fruit and vegetable store, you need to be prepared for various difficulties (regular checks by quality control authorities).

Business registration

When drawing up a business plan for a fruit and vegetable store, you need to carefully consider the procedure for registering it. It is very important to correctly determine the organizational and legal form of activity. Basically, businessmen open IP.

After determining the form of activity, it is necessary to choose a taxation system, as well as submit documents to government bodies(PFR, FSS) and open a bank account.

Also, in the business plan, you need to clearly separate the rights and obligations of partners and obtain permission from the SES and the fire inspectorate.

Business Format

Before opening a business, you need to decide on the sales format and appearance outlet. It could be:

• Organization of tents in the market. To attract buyers, it is necessary to supply a diverse range of fresh vegetables and fruits.
• Sale of goods from the car. Mainly used by farmers to sell goods after harvest (carrots, potatoes, onions).
• Shop. When opening a stationary store, you need to consider its location. It is advisable to choose a place with a high degree of patency of the population. The quality of the products must be at a high level.
• Wholesale sales involve the supply of vegetables and fruits to establishments Catering, schools and hospitals. It can become a permanent source of funds only after establishing cooperation with customers.

How to open a vegetable tent?

To open a vegetable tent, you will need to send a request to the Property Committee. According to the information received, you will be provided with a site for basing a tent. Please note that you need to pay rent for the site, the amount of which depends on the location and traffic.

To open a stall, you only need to bring the light to it, as well as get health books for all sellers.

One of the advantages of tents over a store is the possibility of easy transfer of the kiosk to a new location.

When delivering goods, you need to be attentive to their quality and appearance. You can also require certificates of quality and compliance with sanitary standards. You should be prepared for the fact that about 20% of all products will be spoiled by the end of the month. The amount of the markup on the goods is at least 40% and depends on the season and the supplier country.

Shop space

If you decide to open a stationary store, then you should find a room that will meet the requirements of the SES. Namely, there should be at least three additional rooms in the room for organizing the processing of vegetables, fruits and a warehouse for goods.

It is worth paying attention to a quiet place, but in a busy area of ​​the city. There are no requirements for the size of the room. It is important that its area is not less than 40 square meters. m. You also need to take care of the light and ventilation in the store.

Retail store equipment

To organize an uninterrupted sale of products, you will need:

• Scales. Their cost is different, approximately about 2,000 rubles;
• Cash register (about 40,000 rubles);
• Refrigeration equipment (5,000 rubles);
• Counter, showcases and racks for products (4,000 - 6,000 rubles each).

Range

In order for a business to generate income, it is necessary to regularly update the range of products sold, monitor the quality of fruits and vegetables and consumer demand. For active sale goods, you need to choose both ordinary vegetables and fruits, and those that are exotic for the region. In addition, it is worth considering the seasonality factor.

In general, the assortment of a fruit and vegetable store should include at least 100 items, among which there should be apples (various varieties), pears, potatoes, onions, lemons, etc. In summer, the emphasis should be on the sale of watermelon, melon, grapes . In winter, buy tangerines, beets.

Work with providers

In practice, there are a number of ways to purchase goods for a store selling vegetables and fruits. When creating a business plan, you need to take into account these methods and choose the most optimal for you. Distinguish the following types cooperation with suppliers:

• Direct direct work with farmers. This is the most common way to purchase the necessary goods. Most of the population of villages that grow various crops often enter into contracts for the supply of products to urban entrepreneurs. The prices of such suppliers are lower (they work without intermediaries, so the markup on the goods is minimal), the quality of the products is quite high.
• Import of goods. A similar method is taken into account if you want to sell exotics. For example, mango, feijoa, bananas, etc.
• Own farm. This is the most expensive option, since you need to monitor the quality of products, take care of them, fertilize and hill the soil, and spend money on watering. Basically, this method is chosen by large hypermarkets.

Store employees

Selling isn't enough to make a good profit quality goods at a low price and located in a passable place. It is worth paying attention to those persons who directly communicate with customers, namely the sellers of your store. If they begin to swindle with money, impolitely conduct a dialogue with the buyer, then such behavior will be the “beginning of the end” for your business.

Please note that good seller has no gender or age. The main requirement is goodwill, honesty in work, a high level of professionalism (due to the fact that he must understand and understand the products). The number of people you hire as salespeople depends on which store you open. If it is a stall, then only two people will be required (they will work in shifts), and if we are talking about a large stationary store ( shopping room about 50 sq. m.), it is necessary to hire at least 3 people.

To increase the profitability of the business selling fruits and vegetables, the work of the store should be almost around the clock, without breaks and days off. Therefore, note that two shifts of sellers will be required (chart 2/2).

You will also need to hire a cleaning lady, who should monitor the cleanliness of the room. Hiring an accountant is not prerequisite because you can do your own bookkeeping.

In general, the cost of remuneration to staff will be at least 40,000 rubles per month (including deductions to the Pension Fund and the Social Insurance Fund).

Personnel competencies

The most important requirement for the competence of the staff is a high level of knowledge of the assortment sold and its properties. The seller must be able to answer any question of the client that is related to the product (country of origin, freshness, how to use it, etc.).

Competitor analysis

Before opening a fruit and vegetable outlet, you need to carefully familiarize yourself with the market situation in this segment. Pay close attention to existing competitors. You have to evaluate their offer, prices and quality of the goods they sell. Thanks to this information, you can correctly arrange and create your own assortment, carry out the correct wrapping on the goods.

When choosing a store opening location, pay attention to the competition in this location. This is necessary in order to properly start building a business, to lay expenses in your own budget. Then - analyze the demand for products from the population.

Please note that depending on the preferences of customers and the lack of a number of products from competitors, you can sell these particular vegetables or fruits.

Trading risks

The reason why you can refuse this type of business is the high risks of doing it. Please note that with the right approach, it is possible to minimize such risks and material losses from trading. The key risks that businesses suffer from are the following:

• Loss of a presentable appearance of the goods (its shrinkage, shaking, rotting). This risk is not more than 20% of the total.
• Damage to the container in which the goods are delivered (for example, this risk is one of the main risks when selling fruits and vegetables in glass).

Is it worth it to wholesale?

If you are just starting to build a business selling vegetables and fruits, then wholesale is not for you. In this type of business, it is necessary to conclude a lease agreement for several premises at once, which will become a warehouse for a large batch of vegetables and fruits. You also need to take care of a sufficient number of refrigerators and freezers, prepare the required documents, find regular customers and deliver goods to them at affordable prices.

Vegetable business is very popular in different localities. It has its pitfalls, but it has more advantages.

The capital investment of the vegetable stall is 160,000 rubles.
Payback - 3-4 months.

The capital investment of the vegetable store is 700,000 rubles.
Payback - 8-10 months.

People will always and everywhere need it, because a person purely physiologically cannot but eat.

Fruits and vegetables are an important part of a normal diet, and if they are grown in the villages on their own, then the townspeople are forced to go to the store to make a regular summer salad.

Entrepreneurs understand this well, so vegetable business is so popular in different localities.

This type of entrepreneurial activity has its pitfalls, but it has many more advantages.

Options for those who want to get into the vegetable business

Vegetable business is a broad enough concept, so you need to decide what exactly you want to do: grow or sell vegetables, and it is still possible to combine both types of activity.

The sale of vegetables, fruits, dried fruits, herbs is a fairly profitable business that can bring its owner at least 100,000 rubles a month with proper organization business.

When opening a vegetable shop or stall, you can sell in it:

1. Handcrafted item.
2. A product that you bought at a lower price and want to sell at a higher price.

Both options have the right to life and can become profitable startups if you correctly draw up a business plan and think through all the details.

Advantages and disadvantages of vegetable business

Interesting fact:
For a long time, the tomato was considered a poisonous plant. For example, in the book Complete Guide on Horticulture, published in Denmark in 1774, it is written: “These fruits are extremely harmful, as they drive those who eat them crazy.” And in Rus', tomatoes were called "mad berries."

The sale of vegetables, fruits, dried fruits and not in vain attracts many entrepreneurs.

Growing a vegetable business has many benefits:

1. You won’t need large sums to launch a startup, especially if you don’t plan to open a supermarket, but are ready to be content with a stall.
2. Vegetables and fruits are the goods that customers always and everywhere need, so you definitely won’t have a shortage of customers.
3. Form competitive advantages easy enough - for this it is enough to honestly conduct business (do not overweight, do not cheat, do not be rude) and sell quality products at affordable prices.
4. To open, you need to issue a standard package of documents, you will not have to issue any special permits and licenses.
5. The vegetable business is quite profitable: in the high seasons (during the summer, before the holidays), even a stall can bring huge profits to its owner.
6. In a powerful advertising campaign vegetable business does not need.
   The main thing in it is to correctly locate your store or stall.
7. Fruits and vegetables are affordable even in winter, so they will be bought.

But the vegetable business has only one drawback: a high level of competition.

You will have to compete with supermarkets, large stores, markets, wholesale depots.

But, if you manage to find a profitable place to open a retail outlet and correctly form competitive advantages, then you won’t have to worry about competitors.

The nuances of the vegetable business

1. The main thing is to correctly form the assortment of goods.
   If you sell only a few items of domestic vegetables and fruits, you will not earn much.
   Exotic imported fruits, several types of dried fruits, herbs, mushrooms, juices, etc. should also be presented in your store or stall.
2. In this business, 50% of success depends on the location of the grocery store or stall.
   It should be located at some distance from its direct competitors and be in an area with high traffic.
   This, of course, is not an easy task, but it is possible to cope with it.
3. Vegetable business has its own seasonality.
   For example, during the pre-holiday period, sales jump.
   In winter, people prefer to buy imported fruits (bananas, oranges, kiwi, tangerines) and domestic apples, in summer - seasonal berries and fruits.
   But, for example, potatoes, carrots, onions, garlic are always needed.
   This must be taken into account when forming the assortment of goods.
4. The success of your business also largely depends on suppliers.
   If you are thinking about how to open a vegetable stall, then you should not conclude agreements with farms, it is better to stock up at wholesale depots where you can buy everything from potatoes to rare dried fruits at an affordable cost.
   But the owners of large vegetable shops can enter into direct contracts with producers.
5. Even if you want to start a small vegetable business, do not ignore the preparation of a financial and calendar plan.
   Only putting in real numbers(for example, in a small provincial town there are some prices, and in Moscow they are completely different), you will be able to understand how much money you need to launch a startup and how much time it will take to implement the idea.

Vegetable business: calendar plan

The launch date of a startup largely depends on how large-scale a vegetable business you decide to open.

For example, it is quite possible to open a stall even in 3 months, if you can quickly complete the registration procedure.

But if you decide to open a vegetable store where everything is sold, up to dried fruits, then the implementation of the idea can take even six months.

A small store can be opened somewhere in 4 months:

Stage	Jan	Feb	Mar	Apr	May
Registration
Rent or purchase of premises
Purchase of equipment
Hiring sellers
Purchasing products for sale
Opening

Vegetable business: registration

Naturally, you need to legalize your entrepreneurial activity, as an individual entrepreneur or LLC, and choose one of the methods of taxation, for example, UTII.

After you receive a trading permit, you must obtain a permit to operate the premises selected for the business. trading activities from SES and the Fire Service, pay all fees and conclude a number of contracts for pest control, garbage disposal, etc.

You can issue a full package of documents in a maximum of 2 months, if you understand all the nuances.

If you are not sure that you can handle it on your own, then it is better to seek professional legal help than to delay starting a vegetable business.

Vegetable business: premises

I think you understand that a retail outlet for the sale of vegetables, fruits, dried fruits and other things should be located at the intersection of streets with high traffic: for example, in the central part of the city, and even better - in densely populated residential areas.

The entrance must be from the street.

Installing your store or stall somewhere in the yards is detrimental to business.

Do not forget to order a bright large sign so that you can be seen from afar.

But as for the premises, it all depends on where exactly you are going to sell vegetables, fruits and other products.

If you are thinking about how to open a vegetable store, then you will need a room with a total square of at least 40 square meters. m.

It is better not to build a room from scratch, but to use a ready-made one, which previously housed a retail outlet.

In this case, you do not even have to re-equip it, cosmetic repairs will be enough.

But opening a vegetable stall is even easier: you can purchase metal container and set it up wherever you want, provided, of course, that you have received prior official permission from the city.

To attract the attention of potential buyers, paint it brightly, for example, draw vegetables and fruits on it.

Equipment for a vegetable shop and a stall

To open a vegetable business, you will have to purchase, in addition to the standard commercial equipment(shelves, showcases, counter) also a refrigerator to keep their products fresh longer, air conditioning (heat or cold will lead to quick spoilage of fruits and vegetables) and scales.

Well, of course, to conduct business officially, buy and register a cash register.

How much money you have to spend on equipment depends on the size of your outlet.

In the table you will find the approximate cost of one piece of equipment, without which it is impossible to run a vegetable business:

Item of expenses	Amount (in rubles)
Rack	3 000
Shelf	1 500
Showcase counter	30 000
Salesman's chair	1 000
Air conditioner	30 000
Cash machine	15 000
Scales	20 000
Fridge	30 000

Staff

If you sell fresh vegetables, herbs and fruits, do not overcharge, choose a good location for your outlet, but at the same time hire bad sellers (who will impolitely communicate with customers, begin to cheat, do not learn to understand the product, etc. .), you will suffer losses.

The age and gender of the sellers does not matter.

The main thing is that they be friendly, honest, sociable and well versed in the product.

The number of sellers depends on what exactly you open.

For example, for a stall, one seller per shift is enough, for a store with a trading floor of 40 squares or more, 2 sellers will already be needed.

To increase the profitability of the vegetable business, it is better to work seven days a week, which leads to the need to hire two shifts of sellers with a work schedule of 2/2 days or a week/week.

You will also definitely need a cleaner, because customers are unlikely to be satisfied if they find out that the seller who sells vegetables, fruits and dried fruits to them also has to be distracted by cleaning.

Hire an accountant and a manager or take over their functions, decide for yourself.

The cost of staff salaries depends on the city in which you are going to operate.

In a small town, it is enough for sellers to pay 12–16,000 rubles, for a cleaner – 8–11,000 rubles.

Salaries are much higher in big cities.

How much does it cost to open a vegetable stall?

Those entrepreneurs who do not have too much money, but really want to enter the vegetable business, should figure out how to open a vegetable stall.

To launch such a startup in a small town, it is enough to have only 150–160,000 rubles:

You will have to spend from 40,000 rubles on salaries to sellers, on electricity, taxes, and so on.

How much does it cost to open a grocery store?

Entrepreneurs who are thinking about how to open a vegetable shop need to raise at least 700,000 rubles of capital investment.

You will have to purchase more counters, showcases, etc., perhaps redecorate the rented premises, purchase products for sale in a large amount to fill all the shelves and display cases, etc.

Item of expenses	Amount (in rubles)
Total:	RUB 800,000
Registration	20 000
Shop rent (for a year)	300 000
Cosmetic repair of the premises	70 000
Equipment	170 000
Purchase of goods	100 000
Advertising	20 000
Additional expenses	20 000

Yes, and the monthly expenses for the maintenance of a vegetable store will be much higher than a stall:

The video below provides some helpful tips.

how to choose and store vegetables and fruits:

Profitability of the vegetable business

Naturally, entrepreneurs who want to open a retail outlet to sell vegetables, fruits, dried fruits, herbs, etc., are interested in how quickly they can return capital investments and how much they will have monthly net income.

Experts estimate the profitability of the vegetable business at 18-20%.

And how much you will earn depends on many factors: the customer base, the popularity of the stall or kiosk, margins and other things.

The markup for each unit of goods ranges from 40% to 200%, depending on the season and the country of origin of the vegetable or fruit.

On average, a vegetable stall can bring profits from 150,000 rubles. per month.

We subtract the purchase price of 60,000 rubles. and the amount for the maintenance of his stall - 40,000 rubles.

That is, the net profit of a businessman is about 50,000 rubles.

With such income, you can return capital investments in 3-4 months of successful work.

A vegetable shop will bring its owner a big profit: from 350,000 rubles.

The purchase of goods will take from 100,000 rubles, the maintenance of the store - from 140,000 rubles, and 100,000 rubles. will be left to you as a profit.

That is, the business will become self-sustaining in 8–10 months after opening.

As you can see, the vegetable business is a very profitable business.

Choose only, focusing on the amount of capital investments you have, what exactly you will open: a stall or a store.

Useful article? Don't miss out on new ones!
Enter your e-mail and receive new articles by mail

If a person plans to start his own business, then he must decide in advance on the direction of activity. Most often, novice entrepreneurs choose the sales sector, which involves the provision of intermediary services. Trading vegetables and fruits as a business is considered a profitable activity that can bring high income throughout the year. Usually it is carried out in the market or in a separate store. You can sell different types vegetables and fruits, which are in high demand throughout the year. The profitability of such a business with a competent choice of a trading place and optimal pricing can reach 60%.

Is it profitable to engage in this activity?

Retail and wholesale trade in fruits and vegetables is a really profitable and interesting activity. But the disadvantage of this line of business is that the food products sold have a short shelf life, so they quickly fade and lose their attractive presentation.

But even in the presence of high risks and dangers, this type of activity can bring good income. For this, some nuances are taken into account:

• you can sell goods on the market or in a separate pavilion;
• you should choose a place for trade with high traffic, which will be convenient for many potential buyers;
• it is necessary to select the best suppliers offering really fresh goods at competitive prices;
• It is desirable to set the margin on the same level with competitors.

The most important discovery is grocery store, and in it you can offer customers not only vegetables or fruits, but also many other goods.

If a wide trade in large lots is chosen for work, then you will have to work with stores. To do this, it is advisable to open a full-fledged wholesale and retail center. Such wholesale trade in fruits and vegetables can be a source of high income. However, for start-up entrepreneurs, this prospect is better left for the future, since sufficient experience is already needed here.

Business Pros

Trading vegetables and fruits has its advantages. It has the following advantages:

1. It is not necessary to invest in this activity a large amount Money so you can start with minimum investment even without a bank loan.
2. There is no need for a significant stock of goods, as the products sold are perishable, which ensures that there are no "frozen" funds.
3. Fruits and vegetables are high-demand commodities, which are in high demand not only in summer but also in winter.
4. The cost of such products is considered low, so anyone can afford it, which helps to focus on potential buyers of any income.

If you open a small shop specializing in the sale of plant products, you can expect a payback within just three months.

Flaws

Trading vegetables and fruits as a business has some significant disadvantages. These include:

• Risks. If optimal conditions are not created in the store, then the products will quickly deteriorate or lose their optimal appearance due to improper storage, which will certainly lead to significant losses.
• There is fierce competition in this industry.
• If it is illiterate to make purchases, then the products will quickly deteriorate, which will reduce the profit of the entrepreneur.

Therefore, the conduct of this business should be approached responsibly and deliberately.

Analysis of the market situation

Before investing in a business, you should carefully analyze the market. The information obtained will make it possible to determine whether it will be effective to sell vegetables and fruits on the street or whether it is advisable to conduct it in a pavilion or store. Standard market analysis shows:

1. Cities of federal significance are leaders in the sale of such products;
2. Prices for goods in the northern regions are higher than in the south.
3. The cost of different vegetables and fruits varies significantly within one year.
4. The target audience includes buyers of various financial condition And social status.
5. Preference is given to products grown in Russia.
6. The highest demand is set for potatoes, carrots, cucumbers, tomatoes, apples, tangerines and strawberries.

Residents of large cities usually trust stores, so sales on the market become unprofitable every year. Pavilions for selling vegetables and fruits are in demand, which offer fresh products and a good assortment.

Business registration rules

To activities related to retail fruits and vegetables was legal, the following requirements must be met:

• Most often for this kind of business, IP registration is carried out.
• It is important to obtain permission for this process from the SES, the fire inspectorate and Rospotrebnadzor.
• Registration is carried out within 5 days, and during the preparation of the application it is important to choose correctly OKVED codes and the taxation system.
• For such work, UTII or USN is ideal.

IP registration is carried out at the department of the Federal Tax Service at the place of residence of the entrepreneur. Standard documents are required for the trade in vegetables and fruits, so you should only have a certificate of registration of an individual entrepreneur, as well as permits from various state authorities.

The nuances of choosing OKVED codes

It is important to correctly choose OKVED codes for the trade in vegetables and fruits. These include:

• code 46.31 - trade in vegetables and fruits;
• code 46.31.1 - wholesale sales of products;
• code 46.31.11 - sale of fresh potatoes;
• code 46.31.12 - sale of other fresh vegetables.

All of the above data should be listed in the application, which, with a copy of the passport and a receipt for payment of the fee, is transmitted to the FTS office at the place of residence of the future entrepreneur.

How to choose a place to work?

The profitability of a business related to retail trade depends on the competent determination of the location for doing business. There are several options for this:

• trade in the market for vegetables and fruits is suitable for small towns;
• the sale of goods from the car, and this option is usually used for sales on weekends;
• work in a kiosk or a full-fledged store.

More comfortable and enjoyable work is considered to be an activity carried out in a fully equipped with all the necessary premises. You can equip a store on the ground floor of a residential building or use a separate building. Products offered in small pavilions are in demand. But the grocery store should be located in a high traffic area.

Rules for creating the optimal assortment

The more different vegetables and fruits are offered, the higher the likelihood of getting really significant income from such activities. When compiling the list, consider the following guidelines:

1. The range should be winter and summer.
2. In cold weather, there is a high demand for classic products, represented by potatoes, apples, carrots and tangerines.
3. Even during a period of reduced demand, as many products as possible should be offered - if the buyer knows that the store sells a limited amount of vegetables or fruits, he will prefer to go to the supermarket.
4. In summertime are in demand seasonal goods represented by watermelons, melons, plums, apricots and even such exotic fruits as passion fruit, pineapples or mangoes.
5. Of the vegetables during this period, zucchini, pumpkins and eggplants are in demand.

The most popular are cucumbers and tomatoes, which are purchased both in summer and in winter. Therefore, they use a high margin.

What equipment is required?

Trade in vegetables and fruits as a business involves the installation of special equipment. Only in this way will it be successful and profitable. Commercial equipment includes:

• refrigerated showcases on which the goods sold are attractively stacked;
• refrigerated storage chambers, they create the optimal temperature for the content of products;
• if it is planned to sell frozen fruits, vegetables or berries, then additionally required freezers.

All equipment must be of high quality and purchased from official manufacturers or dealers. Otherwise, it is highly likely that the equipment will not be suitable for the planned activity in terms of its characteristics.

The nuances of attracting buyers

For the development of a stall or a store, it is not required to conduct a full-fledged advertising campaign. To attract buyers, you can use the following methods:

1. Creation of bright outdoor advertising.
2. Handing out leaflets on the street.
3. Attractive product display.
4. Offering a deep and rich assortment.

Word of mouth is considered the most effective way advertising, so the entrepreneur must try to ensure that all buyers are satisfied with the offered assortment and services.

What competitive advantage can be created?

A fairly profitable and interesting way to earn money is the trade in vegetables and fruits. An individual entrepreneur engaged in this activity must create certain competitive advantages that allow him to stand out among his main rivals. The following tricks can be used for this:

• Productive place to work. It is advisable to choose a room located at a distance from other supermarkets and markets.
• Thoughtful and interesting range of products.
• Selling not only fresh vegetables or fruits, but also frozen products.
• Involvement of experienced and responsible sales consultants.
• Proper display of goods on display.
• Optimal pricing policy.

You can attract buyers with affordable prices, a good assortment or the freshest products.

Choice of workers

There are many rules for the fruit and vegetable trade, but for a successful operation, it is important to correctly select employees. Sellers must have the following qualities:

• financial literacy;
• attractive and neat appearance;
• communication skills and a sense of tact;
• cultural speech and attentiveness.

In a small store, only one employee is enough to perform the functions of a seller, cashier, cleaner and consultant.

Business Startup Costs

To open such a business, you will need to spend about 756 thousand rubles. This amount is required for the following purposes:

• IP registration - 5 thousand rubles;
• registration of permits - 10 thousand rubles;
• purchase of commercial equipment - 450 thousand rubles;
• rent of commercial premises for one month - 50 thousand rubles;
• repair of the premises - 25 thousand rubles;
• advertising costs - 10 thousand rubles;
• employees' salaries per month - 56 thousand rubles;
• initial purchase of goods - 130 thousand rubles;
• other expenses - 20 thousand rubles.

Monthly expenses are about 200 thousand rubles.

Business payback

The average check in such a store is about 300 rubles. The number of buyers per day is within 45 people. The sales growth rate is 15% per year. The margin on the goods sold is approximately 60%.

Monthly revenue averages 405 thousand rubles. Therefore, the average net profit is 205 thousand rubles. Such income is considered quite high and optimal for many entrepreneurs.

When starting a business based on trade different vegetables and fruit, there are some risks to be aware of that negatively impact performance. To prevent them, you should follow certain rules:

1. It is important to choose your suppliers wisely. If low-quality, unripe or completely rotten goods are sold, this will lead to a significant decrease in the number of regular customers.
2. Transportation of products must be carried out carefully and quickly, therefore, in cooperation with transport companies it is necessary to focus on the most responsible firms.
3. The retail space should have optimal equipment to ensure the right temperature regime for products, otherwise it will quickly deteriorate.
4. If you want to quickly sell a product of low quality, then a significant discount should be offered on it. It is not permissible to hide existing defects from buyers.
5. It is necessary to carry out competent care of the products, therefore, rotten fruits should be removed in a timely manner and the goods should be optimally distributed in the windows.
6. The place to work should be chosen in such a way that it is located away from the main competitors.
7. If you plan to work throughout the year, then when choosing a kiosk or pavilion, you should take care of heating the room in advance.
8. Depending on the season, prices for different goods should change.

The payback of such a business varies from 5 to 12 months. If you take into account the advice of experienced entrepreneurs, then you can count on the creation of a truly relevant and profitable store that brings significant income.

Conclusion

A business based on the sale of fruits and vegetables is considered a profitable activity if you choose the right assortment, choose the best place to work, and also sell goods at affordable prices. For work, a point on the market or a separate room, necessary for the formation of a full-fledged store, is suitable.

For getting high profit it is important to purchase high-quality equipment, as well as choose trusted suppliers. Applying the advice of experienced entrepreneurs, you can recoup your investment in just a few months.

Reading 10 min. Views 556 Published on 05.11.2017

Food products are essential products that are in high demand regardless of the season. TO this species Goods include fruits and vegetables. It is the high demand in this area that pushes many aspiring entrepreneurs to open such a business. Below we propose to consider how to start a vegetable business and carefully analyze the nuances of this market.

Vegetables and fruits are desirable and necessary products in the daily diet of any person.

Market Review

Fruits and vegetables are in high demand not only in summer but also in the winter months. This category of products is rich in vitamins and nutrients necessary for the body. Despite the high demand at any time of the year, this business is seasonal. Such an enterprise brings the main income from the beginning of August to November.

It is very important that the sale of such products is often accompanied by various difficulties. When considering opening a greengrocery store, one must take into account the various complexities associated with constant checks by quality control authorities. That is why such an enterprise requires a thorough analysis of possible risks.

What to pay attention to

Before opening a retail outlet, it is necessary not only to draw up a business plan, but also to develop a business development strategy. In order for the store to become a source of constant income, many different nuances should be taken into account. It is equally important to attract the attention of a potential audience and achieve the location of buyers.

Before opening a retail outlet, you should carefully study the proposed location. An open outlet should be convenient for visiting residents of the surrounding areas. In order to attract a potential audience, you need a rich and rich assortment. The interior of the store also plays an important role.

You should also work out a customer acquisition strategy in advance. In order to increase the potential audience and not lose regular customers, you should sell only fresh and high-quality products. Poor product quality Right way loss of the bulk of buyers, which negatively affects daily profits.

What products are in high demand

A profitable business selling vegetables and fruits is built on a constant analysis of consumer needs. An interesting, popular and wide assortment is a real guarantee of the company's payback. When developing an enterprise development strategy, seasonal demand for various products should be taken into account. The proposed range should include dozens of different positions, so that each potential buyer has a choice.

Vegetable business is very popular in different localities

Speaking about seasonal preferences, it should be noted that in the winter months, tangerines, lemons, apples, beets and potatoes are in high demand. In the summer months, berries, sweet cherries, cherries, watermelons and melons play the role of demanded goods. There is another category of goods that is popular regardless of the season. These commodities include onions, pumpkins, zucchini, eggplant, and cauliflower.

A competent approach to compiling the assortment and a thorough analysis of seasonal demand will not only increase income, but also significantly increase the reach of potential audience.

Where to get goods

There are several ways to obtain products, therefore, at the stage of creating a business plan, it is necessary to take into account the methods of obtaining goods. Let's look at the main ways to get an assortment:

1. Purchase from farmers. One of the most common ways to get the necessary goods. Most of the inhabitants of villages and villages willingly enter into contracts for the supply of vegetables and fruits. This option involves a low level of investment in the purchase of goods.
2. Import. This method most often used to purchase exotic products that are grown abroad. These foods include mangoes, kiwis, pineapples, and bananas.
3. Own farm. One of the most expensive options, due to the need for a prepared land plot. A similar method is used by various hypermarket chains. It is important to consider here that own farming is significantly limited due to climatic conditions.

The business plan of a vegetable store is based precisely on the method of obtaining goods. All of the above methods can be combined, which will significantly reduce the cost of purchasing certain goods.

Sale format

There are several formats appearance point of sale. Below we offer you to get acquainted with the various formats of outlets:

1. Tent in the market. In order to interest a potential buyer, it is necessary to have a wide and rich assortment. A tent in the market should attract the attention of the audience, due to the high level of competition.
2. Sale from the car. This method is most often used by farmers who, after harvesting, take their products to markets and food fairs.
3. Stationary store. When opening such a point, one should take into account the future location of the store. It is very important that your store is located near sleeping areas and the roadway. A small shop should offer the buyer a rich assortment. In order to increase the number of regular customers, it is necessary to pay increased attention to the quality of the goods.
4. Wholesale. Last option considers the sale of existing products to catering establishments or small retail outlets.

Selling fruits and vegetables comes with many risks

Wholesale of fruits and vegetables as a business can become a source of constant profit and high income, given the presence of certain connections. Useful acquaintances with the authorities of public catering establishments will allow you to have a stable demand for your offer. Despite this, the most popular format of such a business is the opening of a full-fledged outlet.

Market analysis

Before opening a retail outlet, you should carefully analyze the situation on the market. Increased attention should be paid to possible competitors. An objective assessment of competitors' offers will allow you to correctly approach the compilation of the assortment. Also, this business plan should take into account possible risks.

Such an analysis allows you to get a lot of information that will serve as a kind of foundation for your business. At the initial stage, the location and number of competitors should be determined. Next, you should analyze the demand for various categories of goods.

An important role in this matter is the target audience. At the stage of market analysis, you should identify the possibility of supplying unique or rare goods to your future store.
A business plan for fruits and vegetables should be based on a careful processing of the offer of competitors. In order to interest the buyer, your store must offer services and products that are not available from competitors.

Possible risks and benefits

It should be understood that, despite the profitability of this business area, such an enterprise is always accompanied by certain risks. That is why before opening a store, you should carefully weigh the various factors that negatively affect business development.

One of the highest risks in this area is the short shelf life of the assortment. If the received product is not sold within the first week, then most products will lose their aesthetic appeal. It is the loss of presentation - one of the most common causes of losses. Competition also plays a significant role, so you need to constantly monitor the price dynamics of competitors.

The purpose of opening a retail outlet specializing in the sale of vegetables and fruits is to obtain high profits.

The above risks, with the right approach to the organizational issue, can become a kind of advantage. Short term storage of fruits and vegetables allows you to refuse to rent a warehouse with a large area. You can also refuse significant investments in the purchase of large quantities of goods, and purchase the necessary products in small bulk. At the initial stages of development, this approach allows you to assess the demand of the audience.

The main advantage of this area of ​​trade is that the products in question are always in demand regardless of the region. Also, the low cost of the proposed range allows you to work for a wide audience.

Marketing promotion

When considering the question of how to open a vegetable store from scratch, it is necessary to emphasize the importance of a marketing plan. The right approach to the advertising campaign allows you to attract the attention of the general public. To do this, you need to equip the store with a bright sign. An important role is played by the aesthetic appearance of the room itself.

To attract the first customers, you should organize the distribution of leaflets and arrange "discount" days. In order to increase the potential audience, the products offered should only be High Quality. In addition, the level of service is of no small importance.

Choosing the right room

At the stage of developing a business strategy, it is necessary to take into account the location of the future store. You should also take care of suppliers and purchase of various equipment in advance. One of the most important aspects of development in this area is right choice trade locations.

When opening a small store, factors such as remoteness from possible competitors and location close to a busy highway should be taken into account. It is important that the store being opened is located within walking distance for residents of the nearest sleeping areas. The main requirement for vegetable shops is the location on the ground floor. You should also take care in advance of placing bright outdoor advertising, so that at the stage of equipping, the surrounding residents are looking forward to the opening of the outlet.

Creating an interesting and popular assortment is the key to the profitability and prospects of any commercial enterprise

How to properly equip a store

Grocery store equipment is one of the most important components of a profitable business. It is necessary to purchase freezers that allow you to increase the shelf life of the goods and maintain the presentation for a long time. In addition to industrial freezers, cooling chambers are also needed for fruits that require careful storage.

However, showcases for displaying goods have the first place in terms of importance. When purchasing equipment, you should give preference only to quality models from a trusted manufacturer. Proper display of fruits and vegetables is the key to increasing profits.

But in order to have a product, you need to choose a responsible and conscientious supplier. Most of these companies independently carry out the delivery of goods to retail outlets. However, some farmers do not have such opportunities, so you should take care of renting in advance freight transport and hiring appropriate personnel.

In order to avoid possible financial losses due to the expiration date of the goods, the store must be equipped with sufficient refrigeration equipment. Compliance with storage conditions will significantly extend the shelf life of many vegetables.

Organizational plan and business registration

At the time of opening your store, your business must be officially registered. In addition, the necessary staff must be fully staffed. With a small size of the outlet, the staff can consist of four people. For the sale of goods, two sellers are needed, working in shift schedule. For the supply of goods from farmers and villagers, it is necessary to hire a driver who can combine the position of a loader. Without fail, such an enterprise requires an accountant who will keep financial records.

One of the important requirements for hired personnel is the availability of a medical book.

When opening a grocery store, it is necessary to register with the tax authorities, in the status individual entrepreneur.Before the official opening, a number of certain documents should be collected. To open a retail outlet, you need to obtain permission from Rospotrebnadzor, the fire inspectorate and the sanitary and epidemiological station. The presence of such a package of documents will avoid various problems during inspections.

The opening of a grocery store is carried out in two stages, lasting several months. At the first stage, a search for suppliers is carried out and a more convenient location is selected. At the second stage, the purchase of goods and specialized equipment is carried out, employees are hired, and the goods are placed on display windows.

Competent compilation assortment in different seasons contribute to a significant increase in profits and attract customers

Business plan with calculations

The average level of initial costs for opening a retail outlet is about 1,200,000 rubles. The cost of monthly rent of the premises is 25,000 rubles. The amount equal to 200,000 rubles will cost repair work And outdoor advertising. The approximate cost of purchasing fruits and vegetables is 200,000 rubles. The purchase of freezers and cooling chambers, as well as showcases, will result in 250,000 rubles. The cost of purchasing a truck will be about 500,000.

Next, consider your monthly expenses. To renew the sold goods, at least 200,000 will be required. The remuneration of personnel is about 55,000 (for regions). Gasoline expenses, payment utility bills and taxes are about 20,000. It is also necessary to take into account unforeseen expenses - about 5,000 rubles every month. Thus, the amount of monthly expenses is about 300,000 rubles.

Let's evaluate the level of profitability of such an enterprise. The average daily income of a small outlet is 12,000. The average revenue for one month is about 350,000. If you subtract monthly expenses from this amount, you can get an approximate amount of monthly income - about 50,000 rubles. Thus, it is possible to recoup the invested capital within two years.

I would like to present to you my case of remote business in the wholesale supply of fruits and vegetables. It's about other people's vegetables and fruits, as you know. And we will act as an intermediary between the seller and the buyer. Everything that will be discussed below is personally tested by me in practice.

To make it easier, I will describe the whole scheme of our business for the sale (resale in our case) of vegetables and fruits using the example of potatoes. There is a fairly stable demand for potatoes in Russia, this is a mass product and quite inexpensive.

Intermediary agency business on wholesale sales vegetables and fruits is much easier than the classic business on the same products, which requires tens, and sometimes hundreds of millions of investments of personal funds. Therefore, in order to earn an average of a hundred thousand rubles in this business, it is enough to know general information and scheme of work in this area.

To make it as clear and understandable as possible, I’ll tell you, using the example of potatoes, the product that I chose. You can see how much the population of our country alone consumes this product every year: in 2017, 29.6 million tons of potatoes were harvested in farms of all categories, and this number is growing year by year.

So, let's begin.

Types and varieties of potatoes

All potatoes are divided into 2 types:

1. Seminal.
2. Food.

By varieties - in each area, 3-5 main varieties are usually grown. Therefore, you do not have to study a large amount of information.

Supplier search

Each supplier is interested in selling his harvest as soon as possible. Therefore, they are very willing to cooperate.

Contacts of owners Farms can be found on the websites of the Min. Agriculture almost any area in which you reside. Or we are looking for all organizations on request - KFH (Peasant Farming) and similar in meaning to the name of the organization.

Search for vegetable suppliers in Yandex

It’s worth calling in the morning and if you didn’t get to the owner of the enterprise, then immediately ask him mobile phone which they will gladly give you.

Negotiations with suppliers

It is better, of course, to arrange a meeting by phone and personally discuss everything live, but most often the fields are located somewhere in the region and without a personal car it will be a little problematic to get there.

If you do not have a car, but there is an opportunity to ask someone, spend a day and get to know the owners personally, it is better not to waste this opportunity. This will be to your advantage. If this is not possible, then everything can be discussed over the phone.

Negotiations on time can take 10-15 minutes, and this is normal - the owners of enterprises are used to such calls and usually react positively. The task is to find out important parameters, How:

• grade;
• caliber(size);
• expected yield;
• the workload of the economy;
• package;
• the presence of weights;
• what is the most convenient way to get there, who meets;
• cash / non-cash payment, whether they work under the contract.

After that, be sure to ask for product photos. The client always asks for photos, download others from the Internet - I do not advise, because. the client is most often not the first year in this business and upon arrival can easily understand that he was deceived, which will cause a negative.

Pricing (our markup on a product)

After discussing all the parameters of the potato, it is worth warning the owner about the size of your margin.

In potatoes, it is from 50 kopecks to 2 rubles on average (for 2018).

It is better to sell at least 20 tons - this is one truck. That is, earnings will be from 10 to 40,000 rubles. from one truck. I do not recommend trading with a smaller volume.

You can sign an agency agreement with the owner, but most often a verbal agreement is enough. You take your money either in cash after the transaction, or the owner transfers it to a debit card.

Sales channels, advertising

I don’t see the point in writing a lot here, since finding a client with competitive prices and acceptable quality product is not difficult.

Sites such as AgroServer and Avito work best. Again, publish good photos and a full description of the benefits of the product and work with you. It is very important!

Let's talk about how much you can earn on the resale of vegetables.

Now about the main thing. Personally, I earned 80-120 thousand rubles for the seasonal month (season September - December) that year. remotely.

People who have the opportunity to attend transactions and carry out large orders through their company as intermediaries earn up to 10 million rubles. for the season. And most often then they already acquire their storage facilities and sell from it.

But we are discussing remote earnings, so you should count on the amount from 50,000 to 200,000 rubles per month. I have such earnings and the guys I know who work according to this scheme. As such, there is no ceiling on earnings of course. Everything, as always, depends on you.

Pros and cons of a vegetable resale business

pros

• Earnings on average 100,000 rubles. per month.
• remote work.
• You do not bear any responsibility.
• A lot of customers (if you post well-written ads).

Minuses

• The owner can throw. In search of good suppliers, I was scammed more than once. Here, as they say, natural selection occurs by screening.
• It is desirable to be on the phone from 7:00 to 22:00. Customers call at any time and you should strive to answer all calls.
• Costs for telephone connection. Well, if desired, on Avito and agroserver (but not much). To earn 80-100 tr. I invested no more than 2 thousand rubles .. / month.
• The transaction cycle varies from 1 day to 2-3 weeks. Depends on the buyer.