How to open a small grocery store. How to open a small grocery store from scratch? Premises selection and renovation

A classic business option that can bring quick profits is trading.

Many start with food stalls or farm shops, based on the popular belief that everyone wants to eat and go shopping, which means that you definitely won’t go bust in such a business.

How to open a grocery store from scratch is the most pressing question for beginners.

How to open a grocery store - step by step instructions

In order to open your store, you need to go through more than one stage of preparatory activities, including preparing a business plan, choosing a form of organization and collecting the necessary documents.

Initially, before opening your store, you need to carefully prepare, paying attention to the following aspects:

Market analysis and assessment of the level of competition in the area where you want to open your stall.
Store location layout.
Development of a flexible pricing policy.
Drawing up a business plan in terms of finance.
Elaboration of a trade development strategy.
Registration and opening of business.
Delivery of products and the start of successful trading.

What do you need to open a grocery store?

In order to open your own mini market or small shop, decide on its location.

It is necessary to take into account such a concept as the profitability of sales, i.e. their effectiveness. In other words, it is important to understand whether such a business will bring income or everything will be in vain.

It can be either a village or a large city, but in such a way that there are no competitors nearby who would intercept all the profits. The distance to the outlet of competitors should be at least 1-2 kilometers.

After carrying out all the necessary calculations and choosing the location of the outlet, you should decide what needs to be done next.

Among this:

search commercial equipment and its installation;
purchase of cash equipment and its registration;
decision making: independent purchase of products or goods will be carried by a supplier or several at once;
search for employees, as a rule, these are security and sellers;
advertising outlet - it is necessary even when its location is a small village.

What documents are needed to open a grocery store

Initially, you will need to register your business. Registration begins with the choice of the form of organization.

It could be Joint-Stock Company open or closed type, or in general IP. If in the future you are planning to develop a business, then it is better to choose an LLC.

For a business to be completely legal, you will need the following documentation:

business registration certificate;
contract for the purchase of premises or lease;
certificate from the sanitary and epidemiological station that the place meets all standards;
conclusions of fire inspections on compliance with fire safety rules;
honey. staff books;
contracts for the removal of garbage and food waste;
buyer's corner (a book of suggestions and reviews, legislative and reference information, a license to maintain entrepreneurial activity, certificates of compliance with sanitary standards, documents on the sale of products in the store);
quality certificates;
licenses for the sale of tobacco and alcoholic products;
documentation for cash equipment;
documents for instrumentation;
certificates for entry in the trade register.

small grocery store business plan

To build successful business, it needs to be thought out to the smallest detail. For this, a business plan is specially developed, where every nuance is clearly thought out.

Here, approximate calculations and ideas are made on how to make your trading better in order to function profitably at the lowest cost and get more profit.

If you do not have the opportunity or you do not count on yourself and cannot do it yourself, try to go to the Internet, where projects have already been published that have brought considerable profit.

Helpful advice: when it is not possible to take a sample online or develop your own individual plan contact qualified experts.

How much does it cost to open a grocery store

In order to understand how much it will cost to open a grocery store, you should make elementary approximate calculations of possible costs.

So, for starters, you will need a small amount of space to at least start somewhere. It is important to understand here whether the premises are rented or purchased, because the amount of costs will depend on this.

Be sure to pay attention to whether the layout suits you, because if it is not a suitable option, you will also have to spend money on changing it.

If you buy a room, then it will take about 500 thousand rubles, and if the pavilion is rented, then it will cost 10 thousand or more every month.

Funding will also be needed for equipment. The acquisition will require about 400 thousand rubles. Will have to buy showcases, cash machine, refrigerators and other attributes.

Additional costs are a mandatory component of the calculations. The money will be needed to protect the premises, signaling, cleaning the premises, or purchasing licenses for the sale of tobacco and alcohol products.

It must be taken into account that most likely you will have to hire workers. Depending on their number, wages must necessarily correspond to the minimum wage and not be less than it. If there are about four employees in the state, then about 90 thousand rubles will have to be spent per month.

Trade in food - what an entrepreneur needs to know

When a business owner correctly assesses his options and carefully prepares using the ideas of experienced salespeople, the payback will be quick, and it will not be necessary to wait long for the necessary positive results.

Below we will answer the most pressing questions among beginners.

Where to buy products for the store

The wholesale base or supplier must be tested by time and competitors.

Try to choose brands and outlets that are known in your area and are popular in other stores.

This aspect is very important, because reliable sellers will ensure the supply of fresh and high-quality products, which will attract more and more customers.

Keep in mind that different suppliers sell the same products at different prices, so it’s better to buy goods cheaper and make your price increase so as to be competitive.

What assortment should be in a grocery store

This business option provides a wide range of food products. Even a small shop should have departments that present the products needed for everyday life.

Focus on the target audience and the location of the outlet.

The main part should be the following products:

meat and sausages;
bakery;
dairy segment: milk, yoghurts, sour cream, cottage cheese, etc.;
beverages;
sweets;
household goods, etc.

How much profit does a grocery store make

Depending on the size of the outlet, its location, target audience and the segment of the products offered, the average profit per week is about 30-50 thousand.

It should be understood that all calculations are individual and they can be made public only after the start of trading.

Grocery store design 50 sq. meters

Interior design in a store is the main component of a business plan that will help attract more customers. Agree, the more attractive and brighter the external design of the store looks, the more it lures you into it.

If a less attractive and “gray” store is located nearby, then most likely the buyer will go to the one that is prettier and more attractive.

We offer you some photos with an interesting design of small grocery stores.

SES requirements for a grocery store

To open your shop with all the rules of sanitary standards, follow the following minimum requirements:

the presence of several entrances: for customers and for staff;
division into zones: warehouse, retail space, utility room, technical and household departments;
there should be a separate closet or room for storing cleaning products and inventory;
the entrance to the warehouse is made in sanitary clothes;
availability of refrigerators for perishable products, etc.

What permissions are needed to open a grocery store

And now about what will have to spend a lot of effort and nerves.

The following permissions are required:

sanitary and epidemiological conclusion;
sanitary passport of the object;
conclusion on fire safety;
various certificates of conformity;
licenses to carry out activities and sell a certain segment of products.

Depending on the assortment and size of the premises, other documents may be required, which will be reported to you by the authorized bodies.

Conclusion

Thus, to open a small grocery store, a certain package of documents is required, including title documents and certificates of conformity, as well as licenses for a certain range of products.

If you are going to open a store, calculate all the costs and take into account all the nuances, and only then grab onto the implementation of your plans.

Many novice businessmen believe that opening a minimarket is quite simple, but this is far from the case. After an entrepreneur decides to open his own store, many questions will arise in his head, which are not always easy to find an answer to. But if the answer is received, it will allow you to protect your business from many troubles, not only at the start, but also in the foreseeable future. The first thing to remember is the minimarket business plan, which should include many points.

What to sell?

One of the most basic questions that a convenience store business plan should reflect is what the owner is going to sell. It depends on many factors, such as the city where the minimarket will be located, the needs of the population, as well as the competitiveness of the product.

Think carefully about whether consumers will need your product? A lot also depends on the area in which your store will be located. Study the contingent of the population, their purchasing power, as well as needs. A very good solution would be to communicate directly with the residents to find out their opinion about the opening of a new store.

And of course, the minimarket business plan will provide not only convenience, but also a sequence of actions, which will greatly reduce the chance of accidental errors.

Documentation required to get started

In order to trade in food products, it is necessary not only to obtain a permit, but also to register in the trade register. All the documentation that is necessary for this is divided into two types: specialized and standard. The first one will be needed for the food trade, and the second one is needed to open any outlet or store.

Documents required to confirm formal status:

Certificate of registration of individual entrepreneur and legal entity.
Certificate of registration with the tax service.
Memorandum of Association and Articles of Association.

The following documentation is required for a retail space:

Lease agreement or a copy of the certificate of ownership.
An agreement confirming the availability of a serviced fire alarm.
The conclusion of the fire supervision.
SES conclusion.
An agreement confirming the removal of food and household waste.
Job certificate.
Contract for disinfection.

Documents for the organization of trade:

Medical books of each of the employees.
Book of suggestions and complaints.
The text of the law on the protection of consumer rights.

The minimarket business plan must necessarily contain all the information about the costs that will be needed to complete all the documents. This is especially true if you decide to do this not on your own, but turn to professional lawyers for help.

room

The layout of the minimarket must meet the following requirements:

The trading floor must be connected with the premises in which the goods are stored and prepared for sale. In addition, these rooms should be located in such a way that it is possible to isolate them from other rooms.
The room intended for the storage of goods should not be a walk-through.
The entrance to the refrigerated chambers must be made through the vestibule or the room in which the goods are prepared for sale.

Among other points, it is necessary to highlight the fact that the interior of a small store should not be overloaded with colors, but at the same time be quite cozy.

It is extremely important to think over those points that will visually expand the room. To do this, you can use the right lighting, as well as mirrors. In other words, for a small room the most optimal solution is the so-called golden mean. Moreover, in everything.

Another point that should be clarified when designing a store is the layout of the goods. It should be based on the principle of the greatest convenience for buyers, and not on the principle of greater capacity. Correctly place price tags on the product. This will allow you to focus the attention of the client on the product that is extremely important for you to sell. To do this, you can use price tags with the inscription "Discount" or "Special price".

Necessary equipment

Equipment for a minimarket - if not the most important point, then definitely one of the main ones. Now the market provides a wide variety of offers for the sale of inexpensive, but high-quality specialized equipment. Here is a sample list of what you need:

Refrigerator.
Freezer cabinet.
Showcase cabinet.
Electronic balance.
Shelves and racks.
Cash machine.
Food storage containers and cutting boards.

In the event that there is not enough money for new equipment, you can always find offers for the sale of used equipment. If you decide to choose this option, the business plan for opening a convenience store should contain this information.

Staff selection

The success of a small store depends entirely on its employees. They are the factor that affects the fact whether customers will return or not. Therefore, you do not need to hire your friends or simply people from the street. Only professional sellers will help you increase your profits.

After the store is open, you can find out how your sellers work by using the " Mystery shopper", which in Lately is becoming more and more popular with the owners of not only large supermarkets, but also small shops.

Safety

Another topical issue that should not be forgotten when opening a minimarket is safety. It is necessary not only to install a fire system, but also an alarm system, as well as other means that can protect your property from illegal entry.

It is advisable to conclude an agreement on the protection of the store. You also need to install surveillance cameras, as well as systems for analyzing the actions of the cashier.

SES requirements

In order to start work, you will also need the conclusion of the SES. To get it and understand how to open a minimarket without delay, you need your premises to meet the following requirements:

There must be running water, and the quality of the water must fully comply with the requirements of SanPiN.
The store must have toilets and sinks for staff.
Lighting must comply with the requirements of SanPiN.
The minimarket should be well heated.

In addition, all staff must have sanitary books in order. Also, the SES should provide documentation that confirms the existence of a concluded agreement for the removal of household waste, as well as an agreement for deratization and pest control.

The food business is always and everywhere relevant, because satisfying hunger is the most important need of any person. Is it profitable to open a grocery store, how much money is needed to start a business and how to attract customers? All the information needed by a novice entrepreneur is collected here.

Registration of IP

The first step towards opening a grocery store is the registration of an individual entrepreneur. Independent costs from 1800 to 6000 rubles. This amount includes mandatory expenses:

state duty - 800 rubles;
making an entry about the individual entrepreneur in the USRIP (notary service) - 1000 rubles.

And optional:

‒ 300‒3000 rubles. depending on the type;
opening a bank account - 800 rubles.

Finding a place to shop

The profitability of a grocery store depends on its location:

the most accessible places are located near railway stations, bus stops, metro stations, large business and entertainment centers;
there should not be supermarkets near the store;
so that the point of sale is always provided stable income, try to choose areas with a population of about 1500 people;
it has been noticed that if a supermarket is located more than 10 minutes walk from the house, customers prefer to use the services of small convenience stores. Keep this in mind when choosing a location;
if the assortment consists mainly of inexpensive essential products, it is profitable to open a store in a residential area.

Rent or buy?

A grocery store can be opened in a rented room, or you can buy a modular building for a retail outlet. The first option is the least expensive, even taking into account the fact that the store will most likely have to be repaired. The only drawback is the need to pay monthly rent for the premises.

Modular pavilions are expensive, although they have their advantages:

you choose where to locate the store;
no need to pay rent every month;
The building is easy to install and dismantle.

The average cost of a modular building depending on the area:

20‒30 m2 - 300‒500 thousand rubles;
40‒50 m2 - 560‒750 thousand rubles;
60‒80 m2 - 800‒1,000 thousand rubles.

Add to the sum the costs of transportation and installation (100 thousand rubles) and summing up communications (100 thousand rubles).

What area should a grocery store have

The size of the outlet is limited only by your financial capabilities and assortment. For most grocery stores selling through the counter, a room of 30-50 m 2 is sufficient.

Paperwork

To open a grocery store, you will need the following documents:

IP registration certificate;
a lease agreement or a document confirming the ownership of the premises;
SES conclusion, sanitary passport;
the conclusion of the fire service;
medical books of employees;
garbage collection agreement
a certificate confirming the entry of the individual entrepreneur into the trade register;
book of reviews and suggestions;
cashier's book and other documents to KKM;
product quality certificates;
information for buyers, in particular the text of the law "On the Protection of Consumer Rights".

In some cases, additional documents are required to open a grocery store. For example, if you plan to hire foreign citizens, you need to issue a special permit. Licenses will also be required if the store sells tobacco and alcoholic products.

Purchase of equipment

A significant part of the initial costs associated with the purchase of commercial equipment, including:

cash machine;
refrigerators and freezers;
showcases;
scales;
racks, food storage containers, knives, cutting boards.

The total cost of new equipment is on average 150 thousand rubles. Buying used equipment can save up to 50% of this amount. Installation of video surveillance will cost an additional 10 thousand rubles, and 50 thousand rubles will have to be paid for equipment for bottling beer. However, the latter is not necessary.

Do not forget also that at first it is necessary to provide an initial commodity stock, which requires from 300 to 500 thousand rubles. A sign for a store will cost from 3 to 5 thousand rubles.

Recruitment and determination of the wage fund

The number of employees in the store depends on its size and mode of operation. Convenience store usually requires 4 sales assistants: two per shift. For a small store that closes at night, two people are enough, who will work according to the schedule a week after a week, two after two, etc. The salary of salespeople varies between 10,000 and 15,000 rubles.

If you do not have managerial experience, you cannot do without a hired director. The average salary of a store manager is 30,000 rubles. You will also need a loader and a cleaner, the salary of each of which is 8–12 thousand rubles.

In addition to wages, the employer pays an additional 22% of the salary of employees to the Pension Fund on a monthly basis. The personal income tax (PIT) is also transferred by the owner of the business, but in fact this amount (13%) is deducted from the employee's salary.

Assortment formation and margin determination

It is impossible to immediately determine the needs of your customers - only experience will help you form the optimal assortment of the store. The location of the outlet is of great importance: if chocolates, ice cream, pasties and similar products are in demand in the city center, then residents of residential areas buy mainly bread, milk, eggs.

Grocery store assortment

In a small convenience store, essential goods must be present: household chemicals, bread, dairy products, personal hygiene items. These are the most demanded products, providing the store with a stable revenue. When forming an assortment, it is also important to consider the needs of your target audience.

Suppose that there are no vegetables in the nearby stores, so customers are forced to go to the market to get them. Use this circumstance to your advantage - offer people what they really need. Even if a kilogram of potatoes costs more than in the same market, buyers will still come to your store. The desire to save time and effort usually outweighs the desire to save money.

Another tip: do not copy the assortment of competitors, offer people what others do not have, and your store will quickly gain regular customers.

Markup on goods

The cost of most goods is determined by the entrepreneur himself. The average markup on store products across the counter is 30%. But there are a number of goods whose retail price is regulated by the state: baby food, medical preparations, products sold in the regions of the Far North and equated to them.

Monthly revenue and payback period

Small grocery stores pay off much faster than supermarkets. If for the latter profitability comes only after 5-6 years, then a grocery store with an average monthly revenue of 700-800 thousand rubles and a net profit of 60-70 thousand rubles pays off in a year.

What kind of contracts do entrepreneurs need to sign?

Before you open a grocery store, you must conclude several contracts:

with a bank that will carry out collection and service your current account;
with a security company that will take control of your store;
with wholesale companies supplying products. To ensure the most complete range, it is worth concluding contracts with several suppliers. It can be wholesale companies, offering products of different brands, or representatives of the manufacturer;
one of the mandatory requirements of the SES is the conclusion of a contract for the removal of garbage and solid waste.

Summary

It is impossible to say exactly how much it costs to open a grocery store, but it is not difficult to determine the approximate initial costs:

paperwork - 5‒10 thousand rubles;
rent trading floor- an average of 30 thousand rubles (repair 10-30 thousand rubles) Purchase of a modular pavilion - 300-1,000 thousand rubles (delivery, installation and arrangement - 200 thousand rubles);
purchase of new equipment - 150 thousand rubles; used - from 80 thousand rubles;
initial commodity stock - 300-500 thousand rubles;
staff salary - 40‒120 thousand rubles;
signboard - 3‒5 thousand rubles.

Bottom line: to open a retail outlet, it takes from 500 thousand rubles to 2 million rubles.

At first, you may encounter an excess of goods. Nothing wrong with that. Before you make your next purchase, analyze which products are in high demand and buy only those items that are in demand.

Get direct access to the most popular and inexpensive products. And place the least demanded and expensive ones behind the counter. This will speed up the service and simplify the work of the seller.

If you plan to sell cigarettes and alcohol in the future, choose a place with great care. In accordance with the law, a store located less than 100 m from a school or kindergarten, has no right to sell tobacco and alcohol products.

A small grocery store is not able to compete with a large chain supermarket. It's a fact: in a convenience store, prices are usually higher, and the assortment is much smaller. How to open a grocery store and not be left without customers? Study the weaknesses of your competitor. For example, if a supermarket is open from 8:00 to 23:00, switch your store to round-the-clock work, but do not forget to calculate the financial feasibility of such a mode in advance.

Food retail is considered one of the fastest payback and profitable types of business, as it offers to sell general and permanent consumption goods. Despite the fact that there is a rational grain in the idea, it is not easy to implement it and open a grocery store from scratch, you must follow many different rules and take into account important nuances. In this article we will talk about what to look for and how to avoid difficulties to the maximum.

To open a grocery store and make it successful, you need to take into account many working nuances. We offer you to consider a step-by-step instruction that guides you through each stage of preparation.

Step 1. We collect the necessary documents

In order for the business to be opened to have a legal basis and be able to be opened, it is necessary to draw up and collect a whole package of important documents. Let's take a closer look at what papers will have to be dealt with so that the legal component of the future business is in perfect order.

Registration of the future owner of a grocery store in (IP) or legal entity (LLC). When making a choice between one or another form of registration for maintaining official commercial activities, the scale of the planned enterprise should be assessed and potential risks should be assessed. In the event that you are not going within the scope of the reference this business seek help banking systems or private creditors, and the risks involved are minimal, as an opportunity to remain heavily in debt, it is better to register as an individual entrepreneur. In this case, you get a simplified procedure. lamentation of the activities of "IP" is carried out in accordance with Article 23 Civil Code, as well as various legislative acts Russian Federation. When opening a business, an individual entrepreneur can come with a request for legal support and financial assistance (almost 60 thousand rubles) to the employment center of the city of residence. In addition, the tax system individual entrepreneurs much more gentle than legal entities. However, the advantage of "LLC" is: becoming a legal entity, you significantly reduce the degree of responsibility for the activities of the enterprise, its employees, etc. In the case of IP individual is 100% responsible.
Giving a choice to a legal entity, you need to take care of the availability memorandum of association and statute.
A document certifying the registration of the entrepreneur in the city tax office, as well as on assigning a TIN to the taxpayer. For each entrepreneur, the chosen model of taxation of the enterprise is of particular importance. For "IP" this is a model of a simplified nature, the registration of which is carried out according to the submitted application.
Extract of registration in the Unified State Register of Legal Entities or Individual Entrepreneurs (EGRLE or EGRIP). It is also issued by the tax office. Which register you belong to is up to you.
Information letter from Federal Service state statistics, with collections of OKVED codes. Their classification is not influenced by the chosen form of ownership or the source of incoming investments, only the activities of the organization are important. It is advisable to select codes during registration without errors, since subsequently the procedure for changing or adding them will be very complicated.
A document confirming the registration of the owner of the establishment in pension fund Russian Federation.
An agreement regarding the lease of a premises suitable for the sale of products, or a document confirming the ownership of the said premises.
The official conclusion of the Federal State Fire Supervision, which is issued on the basis of:
1. application submitted by the owner of the premises;
2. presented certificate of completion of the business registration procedure;
3. drawing from the Bureau of Technical Inventory;
4. confirmation of the installation of the fire alarm system;
5. accident insurance.
Conclusion from the local Department of Rospotrebnazdora, issued after checking the premises on the basis of:
1. businessman's statements;
2. registration certificate;
3. agreements on taking premises for rent or possession of premises;
4. sanitary information from a special passport of the premises;
5. a compiled list of goods to be put up for sale;
6. agreements on the removal from the territory of the enterprise of garbage and other household waste.
Certificate confirming the registration of the cash register. To receive it, you must provide:
1. completed application;
2. agreement on the lease of premises and their possession;
3. business registration certificate;
4. passport for cash equipment;
5. hologram from the service provider.
A document certifying the full attestation of each workplace is obtained from the local office of the Ministry of Social Health.
A certificate issued by the administration of the city where the business is located, on the entry of the enterprise into the Commercial Register, that is, permission to conduct trading activities.
Admission to placement outdoor advertising, also obtained from the city administration.
Medical books for each employee of the enterprise.
A book of complaints, reviews and suggestions, with numbered pages and affixed seals in the appropriate places, as well as with the signature of the head.
Exact text federal law"On the protection of consumer rights" in the latest edition.
A clear plan of escape routes in case of a fire.
Certificates of standards and compliance with the norms for the products sold.
Licenses for the sale of tobacco and alcohol products.

As you can see, many of the documents required for opening are tied directly to the premises in which the trade will be carried out. This means that the choice of a platform for the sale of products is, in fact, major step for business success. Let's see what characteristics of the premises affect the development of the enterprise and what to choose.

You will find step-by-step instructions for opening an IP in the article on our portal. Learn more about required documents, links to download them, and design requirements.

Step 2. Choose a room for a grocery store

It is necessary to approach the choice of a place for placing a trading shop consciously, since, in the end, the correctness of the decision made will seriously affect the level of sales of goods. Of course, this grocery store will not be the first in a city, village or town, therefore, all best places have long been dismantled by competing companies. We'll have to choose the best of what's left. Let's start with consideration of factors of suitability of a place.

A large base of premises for a store is located on the website of our partners Roomfi.Ru.

First of all, pay attention to such an indicator as the patency of potential customers. She will be on acceptable level subject to all of the following conditions.
At least 2-2.5 thousand people live within the radius of the supposed location of the shop. Simply put, approximately 7-8 standard five-story panel houses or 6 nine-ten-story houses are located near it. The condition is especially necessary for opening a "shop near the house", where they do not come for the entire grocery basket, but run on the way home to buy sweets or cereals for a side dish.
It is best to locate a retail outlet near:
1. public transport stops;
2. metro stations in big cities;
3. railway and bus stations;
4. children's and adult polyclinics;
5. clothing markets;
6. schools and universities;
7. sports stadiums, etc.
Location close to crowded places is always beneficial, but also involves a high level of competition. In addition, legal restrictions regarding the opening of outlets selling tobacco and alcohol products, close to educational institutions.
You should not compete with chain stores, supermarkets, hypermarkets located within a radius of up to two kilometers from the intended location of your shop. It is not hopeless if your shop is located closer to a residential area, however, it will not bring much profit.
It is necessary to study the assortment of goods in competing stores and become leaders by selling products that are not available there. The difference can be surprisingly small, e.g. expand your range confectionery or sell frozen fish and find your buyer. More precisely, take it away from competitors.
You need to be attentive to the needs of your target audience. Do not rely only on adults, working people, as is now customary among marketers. Believe me, the lion's share of income is brought by such seemingly insolvent segments of society as:
1. pensioners;
2. teenagers;
3. children.
Related products are the key to success, especially if they are properly placed on the shelves. In order to trade them, in many cases it is necessary to obtain special permits, but it is definitely worth it.
Single form style store - plus 100 points to reputation. It consists not only of external paraphernalia, such as uniforms, color scheme in the decoration of the hall, the symbolism of the store, but also:
1. courtesy of the staff;
2. ability to advise the buyer.
The presence of elements of customer comfort and working infrastructure is mandatory. This is about:
1. platforms for unloading goods;
2. driveways;
3. sufficient parking space;
4. warehouses for food storage with refrigeration equipment;
5. electrical networks of sufficient capacity;
6. sewerage and water supply system;
7. telephone line, etc.
Despite the fact that for the absence of one of the above components, you can safely demand a big discount from the landlord, it is better to avoid falling into such a situation, because, in the end, you still have to eliminate the drawback that has arisen.
In some cases, installing a modular building on a leased land plot can be more profitable than renting a ready-made one. In addition to financial advantages, independent determination of the size and location of the future store will allow you to get closer to a potential buyer, as well as adjust the amount of specialized equipment required for installation.

Step 3. We calculate the starting capital

So, to open a good grocery store filled with all the necessary equipment and goods, on average, you will need a certain amount of money, which we will now calculate based on the cost of all the necessary elements.

The official registration of an enterprise and the execution of documents authorizing the conduct of trading activities will cost a businessman a price of 25 to 35 thousand rubles.
Purchase necessary equipment, its installation and communication systems will cost about half a million rubles, plus or minus 100-150 thousand.
Installing a burglar alarm and fire prevention system will cost between 60,000 and 70,000.
The initial assortment of goods needed to launch the enterprise will cost about 650-800 thousand.
The cost of transport and other expenses related to the life of the enterprise will total about 90 thousand units of Russian currency.

In total, adding up the maximum received values, we get the amount of starting capital: 1 million 600 thousand rubles.

It must be remembered that this amount does not include periodic expenses necessary for:

payment for renting a room (about 30,000-40,000 for a room up to 45-50 m²);
staff salaries (for two people you will need at least 30,000 rubles);
payment utilities and taxes (20,000 rubles).

It turns out to start-up capital it is necessary to attribute almost 100,000 additionally per month.

In order for the costs listed above to pay off, during the first 12 months after opening the store, the net profit received should be about 250,000 per month. Average trade markup per food product is 30% of the original cost, so it is quite realistic to do this.

Video - How much does it cost to open a grocery store

Step 4. Installing equipment in a grocery store

The equipment necessary for opening and operating a grocery store is divided into two groups:

main;
additional.

The first is necessary from the moment the enterprise is launched, the second is acquired directly during operation. Consider the components of each group. The main ones include:

Equipment for installing dry products in the hall:
1. shelves;
2. racks;
3. slides, etc.
Equipment for food storage in the back room and in the warehouse:
1. racks;
2. refrigerators;
3. freezers.
Equipment for exhibiting frozen or perishable products in the hall:
1. showcases-refrigerators;
2. showcases with ice for seafood;
3. freezer chests.
Show-windows for storage of confectionery and bakery products.
Counters, including cash registers.
Inventory:
1. scales;
2. containers;
3. boards;
4. knives;
5. baskets and carts for products;
6. packages;
7. containers, etc.
After the store successfully opens and becomes popular with customers, the technical base is expanded with tools to create working comfort:
1. slicers;
2. files for meat;
3. vacuum packers;
4. refrigerators for storing drinks;
5. ice cream tanks;
6. camera surveillance systems;
7. climate control, etc.

As a result of the choice of equipment and its installation, the grocery store creates the most convenient conditions for the interaction of staff and customers, as well as for making a purchase. The range of goods offered for sale significantly affects the starting set of equipment necessary for opening.

Step 5. Decide on the product range of the grocery store

Even on a small retail space of a modest grocery store near the house, almost 4-5 hundred items of various goods can be placed. There are elements that are mandatory for sale, without which the institution is unlikely to receive the desired increase in clientele. Let's see what we are talking about.

Table 1. Approximate assortment of goods

Top priority products	Daily Demand Products	Seasonal Demand Products
bread	buckwheat	soft drinks;
grocery	rice	alcohol
milk	millet	ice cream, etc.
yoghurts	pasta
kefir	canned food
cheeses	tea
eggs	coffee
sausage	salt
meat products, etc.	spices, etc.

As you can see, the main group of goods has three main directions. High-priority products include goods purchased a little more every day, which are not staple foods. Of these, the most popular of course is bread, because people eat bread at least several times a day, if they do not adhere to a special menu. Everyday demand means buying side dishes, teas, coffees, etc., nothing special and nothing overly expensive, to run to the big store and buy cheaper. Seasonal demand suggests the popularity of drinks, alcoholic or non-alcoholic, as well as ice cream and other similar products. All this should always be in stock, but by the onset of summer, you can get a few new flavors of soda loved by children and fill refrigerated chests with delicious ice cream.

At the same time, it is necessary to take into account the increase in demand for specific goods, as important events for society approach, for example, before the new year, the demand for champagne and red caviar increases, before Easter for eggs, before March 8 and February 14 for Raffaello sweets, etc.

After launch and throughout life cycle establishments, it is necessary to constantly monitor consumer demand and respond to requests in a timely manner, that is, as quickly as possible. In addition, even “pointing your finger at the sky”, that is, by adding product positions at random, based on your own assumptions, you can significantly increase the attendance rate, and as a result, the profitability of the store.

Step 6. We conclude agreements with product suppliers

Finding suppliers in your city is quite simple. Bread and bakery products supplied by bakeries and confectionery factories, meat products are brought from meat processing plants and farms. By the way, finding out about the opening of new grocery stores is the direct responsibility of suppliers. Most often, they find you on their own and offer great options for cooperation.

The lion's share of attention will have to be paid not to finding suppliers, but to monitoring their reliability, as well as the established reputation and price / quality ratio for each product.

When concluding agreements with suppliers on the supply of food to the opening store, you need to pay attention to the following points:

establish a delivery schedule;
determine the timing of the delivery of products;
payment for goods is made before or after delivery;
what are the conditions for deferred payments;
how to return an item that is not in demand, etc.

Upon receipt of the goods, pay attention to viewing the documents for it, at least:

overhead;
quality certificates, etc.

On the packaging of each product must appear:

date of manufacture;
best before date;
compound;
caloric content;
the presence of food additives, etc.

In addition to checking the reputation and compliance of your suppliers with it, develop your own for them in order to receive more profitable cooperation offers. So, it follows:

timely pay for the delivered consignment of goods;
do not cancel orders at the last moment;
conduct business diplomatically and professionally.

After the launch of the enterprise, the organization will have to work on a prepaid basis, when trust is built up, you can pay for the receipt of products after the fact. The good name of a grocery store in business is important for the clientele, and for the suppliers. When you feel approved, you will understand that it is time to expand.

Step 7. We hire staff

It would seem that it is easier to select experienced workers for a grocery store. However, this is hard work, it is necessary to conduct daily and painstaking work with hired personnel from the first day of admission. In order to set the required level of motivation and provoke conscientious labor activity, it is necessary to establish an acceptable remuneration system, as well as regular bonus payments to those who have distinguished themselves.

It is important to correctly draw up a work schedule and prevent violations of labor laws. The distribution of vacations is an item that should be taken seriously if you do not want a constant staff turnover. It is necessary to control the timely extension of the validity of workers' medical books, this condition is mandatory, because people are in direct contact with the goods used for food.

Check knowledge of available products and prices before sending staff to work.

It is better to start hiring employees based on the basic needs of the enterprise. Find a key minimum of people, such as a sales assistant, storekeeper and cashier, while expanding the staff at the same time as expanding the store and changing its mode of operation.

Step 8. Getting ready to launch

Launching a grocery store implies the presence of ready-made elements:

selected and equipped premises;
purchased goods;
hired staff.

In addition, it is necessary to arrange the decoration of the store, because the appearance is another point in the success of the institution. The walls must be clean and at least plastered, but preferably decorated by department, the following elements should not be placed:

pointers;
flags;
information plates, etc.

Sales assistants and other personnel who flicker in front of visitors must be dressed up in uniform. If there is no money for a uniform, but there is a desire to unify the style of the establishment, pay attention to the purchase and issuance of branded aprons with the logo or name of the store. You can also improvise a unified style by buying the cheapest T-shirts for women and men that have the same shade and ask the sellers to come only in them.

In addition to external paraphernalia for staff, there is also an ethics of behavior. You should also teach it to employees who came to work so as not to get into a mess and not lose customers due to ordinary household rudeness, for example. Many sellers wonder why their good store products, with a wide range, there are so few visitors, but they go to the neighboring stall for bread and beer. And he incurs losses because he put an impudent lady behind the counter, rudely talking to customers. To avoid unpleasant communication, all residents of neighboring houses avoid entering the store.

It is necessary to lay out products on the shelves carefully, if possible “figuratively”, with a hitch, making slides of cheeses, rows of sausages, etc. Not only should the product smell and attract the visitor with its appetizingness, it is also necessary to take into account positive influence for sale appearance and packing of goods.

What problems may arise

Thinking of opening a grocery store and relaxing while the work gets done? No matter how! With the launch of the enterprise, you will forget about the availability of personal time for a long time, since you will have to tightly control all aspects of its activities every day if you want to achieve success as soon as possible. So, you need to track:

the level of consumer demand;
products of interest to consumers;
ups and downs of competitors, as well as their causes;
the behavior and performance of staff;
vacations, decrees, hospital staff;
current turnover Money shop;
changes corresponding to your activity in legislative acts Russian Federation;
timing and timeliness of making payments, renewing licenses and other documents, filing papers with the relevant departments, etc.

Remember, the first time, and the next, the business for the most part rests only on you and your efforts. Not a single employee burns with all his heart for the work of a grocery store, because he receives a completely standard wages, works hard and, in the end, always has the opportunity to go to competitors. You can’t leave, because you invested in the creation of an enterprise own forces, money, experiences, time, etc.

Among all aspects subject to strict control, documentation traceability is the most important. If you do not file reports in time, do not renew the license for the sale of alcoholic beverages, tobacco or other products, you risk becoming a criminal by committing an administrative violation, and incur consequences of varying degrees of severity for this, from a fine to the complete closure of the enterprise. The most important thing that can be lost in this case is the good name, the organization as a whole and its owner personally.

Soberly assess the strength of competitors and do not rely on the old Russian “maybe”. It is imperative to respond to the expansion of their range or the entire store, because you risk not only losing a high level of demand, but the whole thing as a whole. While the outflow of funds will flow to the neighboring store, its owner will not only be able to open an additional department, but will also “crush” you completely.

Summing up

As you can see, opening a grocery store is a step-by-step process. Competently approaching each part of it, you will surely complete the event with a well-deserved success.

We examined in this article a small store, in the format "near the house". The bottom line is that it's the easiest to open. You can expect to open a larger enterprise, for example:

minimarket;
supermarket;
hypermarket, etc.

However, in this case, you will have to add related products in large quantities to the assortment of food products, for example:

household chemicals;
packaging materials;
care cosmetics;
textiles, etc.

To combine these types of products, you will need to invest even more money in the preparation of the necessary documentation, rental of premises, purchase of equipment, etc. It is not cost-effective to do this if there is not enough money and experience in sales. Start small and work your way up!