The fact that "sex sells" business has been well aware for almost 60 years. Surprisingly, this trend is not only alive, but also actively developing, presenting itself to consumers in more and more sophisticated versions....

Do you know what happens when you inject a few… hmm… rather specific organic drops of creativity into a product or service business? Now you will know.

Investments from 3,700,000 rubles.

Franchise of the unique quest show "Jumanji"

Fort Family presents a unique quest show "Jumanji", which has no analogues. Today, you can also become its owner by joining the professional family of Fort Family franchisees!

In order not to be left without parishioners, the church is forced to keep up with the times, adapting to the needs modern people and mastering technology. In this compilation, we have collected 10 ideas related to the church.

Did you know that with the help of people from not so remote places, you can open high-end restaurants, create premium clothing lines, design SUVs or generate cheap electricity?

Business idea No. 6007

Students from Denmark have invented a telephone with a classic rotary dialer that can be used to surf the Internet and listen to the contents of web pages. Students...

Investments from 35,000 rubles.

A ready-made business for those who want to change their lives and start earning up to 300,000 rubles. on psychological games.

Business idea No. 5778

The American Council on American-Islamic Relations (CAIR) has developed a "drug" to help combat Islamophobia among Americans. For now, it's in jest. Um...

Chinese online lenders have found a rather raunchy but effective method lending to local students. Chinese users of online lending services are dist...

In Cologne, Germany, a computer game for urinals called Pisspad Soccer was invented specifically for the 2016 European Football Championship. The player can control the ball with the help of a stream of urine.&...

Business idea No. 5718

Voluntarily deprive yourself of sight for several hours, days or even a week - in our time, queues line up for such a service, and its customers are ready to pay solid money for it.

Investments from 1,000,000 rubles.

Franchise of cutting-edge hairdressing salons "Strizhka-SHOP". Any haircut 250 rubles! Open your own hairdressing salon with a unique concept and income from 150,000 rubles per month!

Business idea No. 5708

A service called Need a Mom from New York offers an unusual service - a mom for rent. For $40 an hour, "Mama Nina" will listen to all your problems, clean up your apartment, pet...

Business idea No. 5706

In Dakar, a unique unit called the Janice Omni Processor (JOP) has been launched. With the help of it, the contents of the sewer are turned into electricity, ashes and ... drinking water. ...

Rumblr is the name of this funny mobile app, which deliberately "parodies" the values ​​of society, turning them inside out and showing us our real face and our true needs ...

Business idea No. 5258

An American named Michelle Joni Lapidos realized unusual idea kindergarten for adults. To visit Preschool Mastermind, forty-year-old uncles and aunts pay from 333 to 999 dollars.

Investments from 950,000 rubles.

Franchise from the largest importer of Belarusian cosmetics. Rapid formation of a base of regular customers, low purchase prices for popular goods, lack of competition with federal chains.

Business idea №5081

A service called Pigeonly created former prisoner. The Pigeonly service was created for those who are in prison and, more broadly, for all those who, for some reason, are out of "online" communications...

Business idea No. 4904

A harmless, natural, wax-based adhesive called Nerdwax recently raised money on Kickstarter. Wax Nerdwax product freaky and for freaks. Wax inventor, sir...

Business idea No. 4771

Scientists from the Massachusetts Institute of Technology (MIT) understand in their own way what it means to “keep the memory of a dearly deceased”... Eterni.me is their system based on an artificial...

Business idea No. 4746

Japanese eco-fashion for the post-apocalypse A corporation called Yamamoto Corporation, a well-known manufacturer of special suits (including wetsuits) is based ...

Production of the best solution for ensuring the cleanliness of the premises - thermal shoe covers and devices for putting them on. Dealer program from the company "EcoMedicalPlus".

Guys, we put our soul into the site. Thanks for that
for discovering this beauty. Thanks for the inspiration and goosebumps.
Join us at Facebook And In contact with

Each of us sometimes come up with some business ideas, but few dare to implement them. But you know, since some people are making $10,000 a month just mailing potatoes to others, maybe we should give it a try?

website collected examples of absurd businesses, which, however, allow their creators to exist quite comfortably.

Mom for hire

Mom of two adult sons, New Yorker Nina Kenelli for $ 40 an hour can temporarily become your mother. She will cook your favorite cake, chat with you over a cup of tea, sympathize if necessary, watch a movie with you or advise a good doctor if you are sick, that is, she will do everything that a real mother would do. But Nina says that she is devoid of the shortcomings of her own mother: she will not criticize your hairstyle, compare it with more successful children of friends, or talk on the phone about family squabbles for 40 minutes. And although many consider such a business to be rather cynical - a kind of surrogate warm relationship without problems, but for the money, Nina's services are very popular.

Potato Postal Service

In the US, there are services that send messages written on potatoes by mail - MusteryPotato and Potato Parcel. Both are wildly popular. You can order a small inscription - congratulations, confession or words of support - or a picture that will be applied to the potato and sent to the addressee, if you want, anonymously. Threats and insults cannot be sent. The price of one potato depends on the size and starts from $10.

Hairpieces for horse tails

Horse tails are made longer and thicker with hair extensions and hairpieces. This service is used by owners of horses participating in exhibitions, competitions and races. False tails are made from natural horse hair and cost $50-400.

Sunglasses for dogs

One day, Roni di Lullo was playing frisbee with her dog, but the sunlight prevented the dog from catching the “plate”. Then she came up with the idea of ​​sunglasses for dogs. Now her company produces not only glasses, but also other accessories for animals: backpacks, toys and swimming vests. Business turnover - about $ 3 million per year.

Dirt from Ireland

Irish-Americans Pat Burke and Alan Jenkins sell "Official Irish Mud". It's a plastic bag of earth that starts at $10 for a small package. The product is popular with Irish people who emigrated to other countries and are nostalgic for their abandoned homeland. They buy land in order to throw a handful of it on the grave of deceased relatives or to make a flower bed. There are those who buy "Irish dirt" in huge quantities in order to build a house on their native land. In the first six months of the business, Burke and Jenkins became millionaires.

Tattoos on the teeth

Doody Calls is a dog waste cleaning service that can be bought for any period, for example, for six months. Employees of the company regularly clean private and public areas: yards, parks and recreation areas. Started in 1999, married couple Jacob and Susan D'Aniello have grown the business to the point where they sell franchises across America, with turnover in excess of $1 million a year.

What weird business ideas have you come up with? Share them in the comments, and perhaps you will find those who are ready to become your client in the future.

With the advent of a new year, it's time to take stock of the past. Now we can calmly look back and evaluate what has been done, what has been achieved and to what extent? Review events in retrospect and evaluate them. Therefore, we offer you a selection of 12 funny business ideas in 2011.

1. bust for wine

A creative idea for caring girls. This simple idea combined an ordinary women's sports bra and a drink container. The WineRack implemented two ideas at once - they built additional compartments in the bust that can be filled with any liquid, in particular alcohol. In this attire, you can go to any mass event, sports competitions, concerts and performances, which is especially important on the eve of Euro 2012.

What is most pleasant about this business idea is the additional volume that the device creates for the female breast. In the filled state, the gadget makes the girl “more attractive” by several sizes at once. And after all the liquid has been consumed, the size will no longer play any role.

2. "Prickly" benches

This business idea came to German designer and photographer Fabian Brunsing. It should help the authorities to receive additional income. Fabian designed benches with iron nails protruding from the seats. You can remove them and make them suitable for sitting only by depositing a certain amount into the coin acceptor, as in a car park. After that, the spikes are hidden and you can enjoy your vacation until the paid time runs out. Such benches are supposed to be a creative way to replenish the city budget.

3. Candy Flavors

The original products were launched on the market by the Ukrainian perfumery company Bezstuzhev & Donskoy. The company produces various aromatic compositions, but now the most creative products have appeared in its arsenal - dragees for flavoring feces and gases. Having taken such a dragee after 5 minutes, a person can be calm about the odors emanating from him for 2 hours.
The action of sweets is based on the use of a special substance aromatoksikal, while this substance is absolutely safe for humans, it can even be used for children. The company has several dozen different flavors, and the prices for dragees are quite democratic.

4. New outdoor toilets

Sometimes finding a public toilet on the streets of the city is not an easy task. But men usually do not care much about this issue. It is enough for them to have some more or less quiet corner and, ideally, a vertical surface. Moreover, it seems that this problem worries city authorities around the world.

You can deal with this phenomenon in different ways. Some are trying not to fight, but rather to ennoble the process, which they simply cannot eliminate. So Joe Herenknecht, a German designer, proposed a variant of the Pee-Tree outdoor toilet in the form of a tree trunk. Urine flows down the white trunk and goes down the drain. The tree, by the way, is made of white material on purpose so that at night the afflicted do not miss it. Moreover, the production is recycled, passed through a plastic granulator.

Mexican designer Miguel Melgareyo proposed a similar device. His wall-mounted urinal made in the form of a spot on the wall, which remains after a well-known event. This creative device is also made in a bright yellow version, which should protect the walls of buildings from “marking”.

5. The Office Kid

Nobody likes to work, the opportunity to receive a salary is more attractive. Therefore, it is not surprising that almost everyone tries to disappear from work as quickly as possible. And in some countries for such actions there are quite legal grounds. In the US, for example, by law, employees with children can leave work early.

This situation naturally does not suit those who do not have children. But then a firm from New York rushed in, creating a set of The Office Kid. Such a box will make everyone smile, even the boss. Includes a framed photo of a child, children's drawings ($19.95 base), recipes, additional event photos, event tickets, and more. 10 dollars each. By the way, you can choose the gender, age, appearance of the baby.
By demonstrating such trifles to the authorities, it will be possible to safely run away from work early on “legal” grounds.

6. Phone booth upgrade

street phone booths tend to become obsolete. Naturally, they have to be disposed of, and for the owner company it costs money. And here it is very popular to sell booths to organizations for their own needs.
English British Telecom is happy to sell its booths for a price of one pound sterling. The company received 770 applications, and 350 booths have already been bought by rural communities and adapted for showers, toilets and other needs.

One of the village parish councils in Somerset converted booths into public libraries. Each creative booth holds up to 100 books, as well as many CDs and DVDs. Anyone can exchange them. The books in the library are constantly updated and do not stay for a long time.

7. Shackles for schoolchildren

An original way to get a child to do homework. Now they buy Study Ball for them. This device is the most conventional leg shackles with a 10-kilogram weight. All this beauty is attached to the leg of the "victim" with a bracelet that opens after the exit. due date classes.

It is assumed that the child will be engaged only in lessons all the allotted time, without being distracted by extraneous activities. Perhaps this will be the case if you remove it and place it away from the computer, phone and refrigerator, because not every child will be able to move the weight from its place. But parents can safely go about their business.

By the way, such a little thing costs $ 115 and can become a gift that will make you smile even an adult freelancer. Now the boss will be able to force a negligent employee to focus on the task. Only the weight will have to be picked up more.

8. snowball maker

Sno-Baller - ingenious business idea. Remember what a pleasure it is to play snowballs in winter, fool around and have fun. The main problem with this is wet gloves and frozen hands. That's what the snowball maker is designed to solve. It's something that looks like plastic ice cream tongs. The developers of the device suggest using it not only for making snowballs, but also for the production of round balls from wet sand.

9. Beer Can Simulator

Simply ingenious business idea! After all, how nice it is to open a can of beer in the heat in the summer and hear that very pleasant “pshshshshshsh”. So - now you do not need to restrain yourself thanks to Japanese developers. They released a small Mugen Beer device that looks more like a small tin can. The only function of the device is to make that very pleasant canned sound, turning into “beer being poured into a glass”. There is also information that after every 30th opening, the device gives a voice surprise. The pleasure costs $18 and can be used as a keychain.

10. Selling snow

The climate in the Japanese islands varies greatly. And the chance to see snow, even in New Year not everyone has it. Just such idea came to the mind of businessmen from the city of Hayakita from the northern island of Hokkaido. They decided to organize business selling snow. More precisely, Hayakita Yukidaruma-kai packs snow into plastic snowmen and sells a 45-centimeter miracle for $45. Now kids all over the country can enjoy the presence of a real snowman at any time of the year. Unless, of course, the weather fails at Hayakita Yukidaruma-kai.

11. Washbasin-toilet

The toilet needs water, and spending clean, fresh water seems like a real waste. The developers from Caroma have solved this problem from an environmental point of view. Why use clean water in the toilet when you can use used water? They combined the washbasin and toilet, among other things, and also created a great device for a small bathroom.
The washbasin sink is built into the toilet bowl, naturally, the water from the washbasin will be reused. This is an elegant solution to environmental, financial and housing problems.

12. Breast milk cheese

It is difficult to say how successful this idea will be. But released for sale cheese"The Taste of Mother's Love", which is really made from real breast milk!

As life shows, you can earn on everything. That is absolutely everything. Even things that would never have crossed your mind. Don't believe? Read our roundup of the most absurd businesses in the world. And, mind you, all stories are real!

Enterprising couple of friends from Ireland Pat Burke and Alan Jenkins (Pat Burke and Alan Jenkins) saw profitable idea for your business right under your feet. They set up Auld Sod Export Company to sell "Official Irish Dirt" - Official Irish Mud. The mud is sold in 12-ounce plastic bags and starts at $10 per pack.

The original product is intended for everyone who yearns for the Motherland and wants to have a “piece” of the Fatherland nearby, no matter where it is far away.

Despite an absurd idea, the success of the Auld Sod Export Company was resounding - in the first six months alone, it managed to sell dirt worth $ 2 million.

If the Auld Sod Export Company's idea of ​​selling dirt didn't seem very original to you, then the idea of ​​TerraCycle Inc. If it doesn't shock you, it will definitely surprise you. TerraCycle Inc, which is famous for making money from garbage, sells feces with worms in a plastic half-liter Pepsi-Cola bottle for $7.99 each.

The poop in the bottle is called All Purpose Fertilizer and is a certified, natural and non-toxic fertilizer for any vegetable garden, garden and lawn.

As you can see, money can be made not only by selling dirt and feces, but it turns out that selling urine is also profitable business. Lexington Outdoors, Inc. sells animal urine branded as PredatorPee. The company has been in this business for a long time, since 1986. Then the idea arose to sell the urine of wild animals such as wolf, fox, lynx, coyote and cougar to hunters. But unexpectedly for the owners of the company, the business began to develop in a different direction.

Their unusual product has become mega popular with local farmers and gardeners, who began to use the urine of predators to scare away pests: mice, deer, squirrels, etc.

An equally interesting question is how the employees of Lexington Outdoors, Inc. is this urine collected? No, they don't hold bottles in front of predators to pee in. Everything is much simpler, the company has a developed network of agents who collect the urine of predators in zoos, circuses, livestock farms and other places where wild animals are kept. This is done simply, thanks to a special sewage system in the cells, where urine is collected in trays and from there into containers.

And we continue the theme of businesses from the "below the belt" series.

A Ukrainian perfume company has launched the most unusual product in the history of perfumery. This gas flavoring candy. The principle of operation of these sweets does not need to be explained - everything is very simple: you eat such a flavoring candy and you get a wonderful aroma as a result. In other words, the gas candy acts like a regular air freshener, only from the inside and not always at will.

Now the perfume company, the developer of candy flavors, is in the process of patenting its unique product. According to them, behind this unusual perfume novelty, a whole queue of companies has already lined up, wishing to sell this miracle flavor.

The preliminary price of a package of sweets for flavoring gases will be approximately one hundred rubles or $3.25. The range includes fragrances Calvin Klein, Sensation, Clara, as well as the smells of fallen leaves, hay, the sea, a total of 36 smells.

And in conclusion, the apotheosis of the absurd - diapers for brides. This non-trivial product appeared in the assortment of numerous American salons selling wedding accessories.

According to the authoritative source, Marie Claire magazine, diapers are for those brides who are afraid of getting into a delicate situation - the need to go to the toilet during an important ceremony.

Thanks to diapers for brides, they have the opportunity to continue the ceremony as if nothing had happened and later, after it is over, visit the ladies' room to change the diaper.

In general, entrepreneurial fantasy is endless. Unfortunately (or perhaps fortunately), not all businessmen have such a rich imagination. For all other entrepreneurs, the 1000 ideas project has developed

“Tarot 1000 Ideas” summarizes modern creative techniques by combining them with classic tarot recommendations, transforming creative process into a simple, effective and exciting system for finding non-standard solutions.

The 1000 Ideas Tarot Creative Builder will help you create more new ideas in a month than your competitors can come up with in a year.

Business is, first of all, an idea. IN modern world conventional commercial schemes do not work due to the oversaturation of the market with goods and services. Most often, original, never used business plans turn out to be effective. Some ideas turn out to be so extraordinary that, at first glance, they are perceived as frankly delusional or completely inadequate. Surprisingly, many of them work and bring considerable income. As practice shows, even the most stupid business ideas can produce an economic effect, despite the skepticism of others.

Sale of air

Daniela Dorrer, an entrepreneur from the Bavarian village of Adlkofen, came up with the idea of ​​selling her customers intestinal gases of cows, packaged in cans. The appearance on the shelves of such an unusual product was favorably received by buyers. Not only that - the cans with barn flavors (that's what Stall Duft was the name of the product packed in plastic containers) were snapped up at a record speed.

Daniela opened her website to sell cow gases worldwide. Most often, unusual goods are bought by Germans, Australians and Chinese.

Life in a modern city is filled with the smell of gasoline, rubber and plastic. For some, these smells are familiar, but for people who have moved to noisy cities from a quiet and calm countryside, this is wrong. According to user reviews, the opportunity to breathe in the country air returns to childhood, awakens nostalgic memories. The mixture of smells of straw, rotten wood and a cowshed is so familiar to the village dweller that many pictures of childhood are pulled out of the subconscious.

According to Daniela herself, such a product is a therapeutic and prophylactic agent that can cure, for example, a headache. The entrepreneur recommends not poisoning yourself with pills, but inhaling a natural rural aroma, which, in her opinion, is much more effective than pharmaceuticals. When a portion of the "medicine" runs out, you can buy another, the price of a liter jar is a little more than $ 8.

The plans include the expansion of the assortment - packaging of aromas of the poultry house, goats, pigs and other rural living creatures. Daniela Dorrer hopes to launch fragrances in the future different areas Germany and other countries, expand the geography of its products, start selling the air of historical places, tourist attractions. Her plans are far from empty projects, since sales are going on with enviable stability, goods are not stale on the shelves.

Daniela even plans to launch barn-scented shower gels and other beauty products.

Socks for outsourcing

This is the name of the famous BlackSocks service, founded by Samuel Lichty. The idea is simple: a user buys an annual subscription for $89, which gives him 9 pairs of socks twice a year. The project started back in 1999 and during this time managed to cover 79 countries. The income declared in 2009 amounted to $5 million, which indicates a high demand for this service.

The service saves a person from having to look for the same socks every day

The point of the idea is that the user stops wasting time looking for clean socks (according to Mr. Lichti's calculations, each man spends 12 hours annually on this). In addition, a person is completely relieved of the concern for acquiring this toilet item - socks will be sent on time and in sufficient quantity.

The idea was born in rather curious and unpleasant conditions for Samuel. Working as a junior consultant in advertising agency in Zurich, he once took part in negotiations with Japanese partners. At the end, everyone was invited to a tea ceremony. Tradition dictates that everyone should be without shoes. Samuel, who did not expect such a turn of events, found himself in an unpleasant situation - in the morning, getting ready for work, he habitually chose two identical socks from a pile and mechanically put them on, not paying attention to the hole. At the ceremony, he was ready to fall through the ground - it seemed that everyone was just looking at his big toe sticking out of the hole.

The young man was very worried, thought a lot about what had happened, and an idea began to form in his head about solving such problems once and for all. Practice has shown that the situation is really serious, and there are a lot of people who want to get the opportunity to forget about the search for new and whole socks once and for all. People are always willing to shift their problems onto other people's shoulders, and household chores are no exception. The BlackSocks company was created, which solved this, at first glance, insignificant, but in fact a very important problem for its subscribers.

Life situations can push a person to a crazy, at first glance, idea, which over time will bring good profit. Sooner or later, each of us has such "revelations", and it is important to properly dispose of them.

Balls for car antennas

Decorating car antennas with various ribbons, balloons and other trinkets began a long time ago, but the American entrepreneur Jason Wall brought this business to perfection. As he himself claims, the whole snag is in strong balls that can withstand the pressure of a headwind.

The most popular antenna toys are balloons and flags

In fairness, it should be clarified that the idea does not belong to Wall completely, but it is hardly possible to find its true author over the years. Jason only slightly transformed the idea, brought it into line with today's realities, technologies and fashion. He founded In-Concept Inc, of which he is both President and CEO.

The company opened an online store Antennaballs.com, where you can order a lot of interesting tips for antennas - in the form of smiling faces, predictor balls, pretty girls in cowboy hats, etc. All products are made very skillfully, allow you to decorate the car in an elegant and positive style.

This is not to say that the path to success was strewn with rose petals. In parallel with the increase in the range and volume of products, there were litigations with competitors who accused Jason of copyright infringement and even unfair competition. The problems began almost from the first steps of the start-up company, but, in the end, the parties settled their relationship and reached an agreement. As a result, In-Concept Inc merged with the well-established company HappyBalls.com, which brought great benefits in terms of design and advertising.

Today, In-Concept Inc sells more than just antenna tips. Wall expanded the range to include key chains, pencil tips, Christmas decorations, and car mirror toys.

The company's positions are stable, growth prospects are quite optimistic. Jason himself declares that the idea is not the main thing, he owes his success to perseverance and the ability not to give in to the difficulties, which in any business there are too many.

Pixel per dollar

British resident Alex Tew needed money to study at the university. The search for funds prompted him to a strange, but very original solution. Alex bought the site for £50 and named it milliondollarhomepage.com. The title is speaking. It consists of a million pixels (1000 in length, the same number in width). For each of them, Alex set a price of $1. The sale was made in blocks of 10 by 10 (100 pixels each). The meaning of this was that everyone could buy a certain section of the page and place their advertisement with an active link to their own resource.

Alex himself wrote on his blog that this idea seemed crazy enough to him, so it could work

In the first 3 days, 400 pixels were sold, and this was the easiest money in the life of a young man. The popularity of milliondollarhomepage.com grew by leaps and bounds, even such giants as the Times newspaper and Yahoo bought a place on the page. The initial purchase of the site cost less than $100, but then an additional cash injection of about $40,000 was required. A press secretary was needed. The last thousand pixels were put up for sale on January 1, 2006. It was sold for $38,100, and the site brought in a total of $1 million and $37,100.

Hoping the idea could help him with his tuition fees, Alex received $37,000 in his first month, enough for a three-year business management course. The site was launched in 2005, but in 2006 Alex interrupted his studies after 1 semester.

Alex Tew's site had a lot of clones, but they didn't get as much success as the prototype. The idea was based precisely on novelty and could not be reused with the same success. Today, 22% of the pixels on a site are redirecting users to non-existent sites.

It is noteworthy that Alex did not stop there and at the end of January 2006 launched new project- Pixelotto website. The idea was to get double the profit - each pixel was already valued at $ 2. However, prize pixels were assigned as a "bait" for users. Whoever gets them was supposed to receive a prize equal to half the proceeds. But this time there was no such success, the site was closed in early 2008. The winner got 153 thousand dollars.

Currently, Alex Tew is working on new Internet projects, but such success is no longer expected for them.

Sell ​​your destiny

One of the most strange and shocking projects can be called the act of Mike Merrill. At the age of 30 (2008), he "divided" himself into 100 thousand shares and announced the sale of each for $ 1. Today, there are about 160 shareholders who "own" Mike and collectively decide his fate by voting. All important decisions are made by the board of shareholders, although Mike also has a vote. He initially announced the futility of acquiring shares, which, according to his plan, were to be distributed among acquaintances. Mike needed some tools to develop his projects, and he decided to get them in such an original way.

Mike started by selling 929 shares for his friends, and after 5 years he sold more than 3,700 "securities", while their price increased 20 times

As a result, it turned out that the shareholders were interested in “playing Mike”. Together they decided to refuse a vasectomy, decided to vote for the Republicans, developed rules for the relationship with a girl for their ward, and so on. Mike wears clothes from the same company - Brooks Brothers, goes in for sports 7.5 hours a week. Mike's life is governed by the community and subject to collective regulation.

When Merrill made such a decision, he did not think about what it would result in. Mike tends to see it as a kind of performance, allowing people to get a specific pet that they are responsible for. The fact that the ward is himself does not bother Mike at all, although it brings some inconvenience. Stocks rise in price, life goes on and is managed by collective efforts. The initial cost of "securities" has grown from 1 to 20 dollars. At the same time, 3 shares belong to two former and one current girlfriend of Mike. The future of the idea is unknown and rather vague. Mike's idea is recognized as the most strange and unexpected, although quite interesting.

What conclusions can be drawn

Analyzing the above examples, one common property can be noted: they are of great interest to potential users. According to psychologists, when faced with such proposals, people consistently experience several feelings:

• astonishment;
• interest;
• Adoption;
• desire to purchase a product or use a service.

When planning to start a business based on a non-standard idea, it is necessary to determine exactly how useful or interesting it can be to people. Often a situation arises when there is no obvious benefit or need, but there is a certain element of the game that involves and keeps the buyer. An example is the story of Mike Merrill, who, in fact, does not offer his shareholders anything tangible or significant, but the interest successfully replaces them with a material acquisition.

If the idea captivates the buyer, makes him think about it, even with a fair amount of irony, then the result will be impressive. At the same time, you should not consider your undertaking as a solid and long-term business. Rather, it is a good way to make yourself known, to ensure fame and recognition. These elements of publicity can bring much more income if they are properly disposed of.

There are enough stories about the successful implementation of frankly crazy entrepreneurial ideas. They confirm the point of view that not only logic and exact calculation work in business, but also unexpectedness, originality of the direction that amuse the consumer, attract his attention, forcing him to purchase strange goods or services.

The examples given should not be considered as a direct guide to action, this is just an illustration of a creative approach to solving the issue. The main task is to be able to stay on the verge of extravagance and outright idiocy, so that a potential consumer develops positive image the proposed product. There are many examples of stupid business ideas, and all of them have suffered a predictable and well-deserved failure. Therefore, having planned to implement a plan that is risky from the point of view of philistine logic, it is necessary to clearly separate for oneself frank stupidity and non-standard thinking in order to get the desired effect at the end.