There is an opinion among the inhabitants that starting a business in a big city is much easier and more promising than in a locality with a population of no more than 50,000 people. Undoubtedly, in a big city there is more demand, more opportunities, but at the same time, there are many more problems there.

If you think that small towns are unattractive for starting and developing your own business, then this opinion is erroneous. It doesn't matter where you live - you can learn how to make money everywhere and, most importantly,.

If you are interested in how to start a business in a small town, where to start, how to avoid many mistakes at the very beginning of the journey, and what to pay attention to in the first place, then this article will be useful for you.

Business from scratch in a small town: pros and cons

So if you accepted final decision about starting a business in a small urban-type settlement, then you need to realistically look at the situation and weigh all the pros and cons of this undertaking.

Remember: starting your own business must be taken seriously, because if you make even the slightest mistake in the beginning, then you cannot do without big losses in the future.

What are the disadvantages of running a small business in a small town?

Positive points

If you read everything written above and are a little upset, you don’t need to do this. Remember: where there are cons, there are sure to be pluses. In everything you need to try to find something positive. Otherwise, don't get down to business.

Let's designate advantages of small business in a small settlement.

• The cost of rent. This can be called the most "fat" and decisive plus. In a small town, you can rent a huge room for a purely nominal fee. A beautiful, presentable office can be rented for mere pennies.
• Lack of competition. If you manage to occupy a free niche in the market and thoroughly gain a foothold in it, then hardly anyone will be able to move you. You will be able to have exclusive rights to a certain type of activity for a long time.
• You can hire for your business cheap labor. In small towns, there is a problem with employment, so many are happy even with minimal earnings.
• In small towns it is much easier to conquer credit customer confidence. If you manage to please one or several influential citizens at once, you will soon be able to feel how quickly and effectively word of mouth works, and the whole town will talk about you as a good businessman.

What kind of business can you do in a small town?

Let's say you decide to start your own business. "What to do in a small town?" - you ask. Consider which areas of small business are moving forward in small towns most successfully.

• According to statistics, the most profitable small business in Russia is sales. It will always exist. People will always sell and buy something. What store can you open in a small town? Especially profitable, building materials, clothing and household chemicals.
• Many aspiring entrepreneurs succeed in the field service provision on and health.
• Active and creative people can express themselves in organization of various holidays. This does not require large investments, except for the purchase of musical equipment to accompany events and costumes.
• It is considered a profitable small business idea for a small town. To accommodate mini workshops you will not need large areas, which means you can save money on rent. These can be production of sausages and dairy products, as well as small canning factories.
• Can be good earn And in the Internet. What is meant? Creation of websites or blogs, online consultations, etc.

Small town business ideas

Which store to open in a small town: an idea with a flower boutique

For small town an idea related to . If there are not very many such outlets in your city, then you can try your luck in this type of entrepreneurial activity.

How to open a flower shop in a small town?

• Approximate expenses for opening - 180,000-200,000 rubles.
• Profit- you can actually earn an average of 50,000 rubles and more. Do not forget that the trade in this product is seasonal.
• Payback store of fresh flowers - 10-12 months.
• Approximate profitability flower boutique is from 30 to 35%.

How to organize pizza delivery?

What does it take to open in a small town? For a small establishment, a room of 25 square meters will be enough. m. The main thing is that everything complies with the standards of the SES.

Pizza delivery as a business idea from scratch for a small town includes:

• expenses for opening - from $10,000 to $15,000;
• profit on average - from 70,000 rubles;
• payback- 1.5-2 years;
• profitability – 25%.

Minor household repairs, or a husband for an hour

This type of business, such as providing small household services population, appeared in the late 2000s and has been developing quite successfully since then.

Life modern man passes at such a pace that he practically does not have time for household chores. Therefore, many prefer to use the help of a master repairman.

If at the proper level to organize such service company, then it can bring a good profit.

At the moment, an enterprise like "Husband for an hour" has a wide target audience, and such services are in demand not only in big cities but also in small regional centers.

Before you get started, you will need to buy a set necessary tools Or use what you already have.

• Average size costs- from 16,000 to 20,000 rubles.
• If you have a sufficient number of orders, then on average you will be able to earn from 40,000 to 60,000 rubles in 30 working days.
• Payback- 2 months.
• Profitability comes up to 50%.

Growing green onions as an example of a successful small business

If you own a small space (60-80 sq. m), then you can consider this area as a fairly promising business.

As an example, let's look at the main financial indicators growing onions hydroponically:

• starting investments– from $1,800 to $2,000;
• every month for one cycle of growing young onions you will have to spend$ 200 (this includes the cost of watering, lighting, heating and planting material);
• profit. If you find a wholesale buyer, then in 22 days you can earn $ 1,100 (550 kg of onions for $ 2). In this case, the net profit will be - $ 800;
• payback project - 3 months. This term payback is considered a record among all areas of business;
• profitability greenery growing business - more than 40%. This is a very high figure.

Small business idea at home: handmade

Today, more and more people are trying to make money on what they are best at doing with their own hands -. But do not forget that this type of earnings will bring a certain profit only to those who know how to do at least something professionally.

What can be a business for women in a small town? For example, knitting, sewing, decoupage, beading, soap making, making greeting cards, and many others.

• Dimensions investment can fluctuate over a very wide range - from several hundred to several thousand rubles;
• Profit– from 40% of the invested funds;
• Payback business - a record short time— 1-2 months;
• Profitability - 100%.

Second hand as a profitable business idea in a small town

The crisis phenomena, which are acutely felt at the moment by residents of all regions of our country, are the reason that many ordinary people are forced to turn their eyes to cheap stores - or second-hand. Some are hesitant to admit they visit data outlets, but, nevertheless, almost every one of us has a couple of second-hand items in our wardrobe.

Approximate financial indicators of second-hand:

• at the start for you need at least $3,000-6,000;
• in the first few months profit will be $250-500, in the future these figures will grow;
• payback this enterprise - 1 year;
• profitability These figures are very difficult to express in numbers. Some experts say about 40-50%.

Prospects for the development of small business

If you have already decided what kind of business to do in a small town, then keep in mind that, despite the fact that in our country there are many problems associated with small business, there are still good prospects for its development in the coming years.

Specialists who work in the field of small business formation have made tentative calculations, according to which it becomes clear that small business has good reserves in order to successfully develop further.

What specific steps have been taken by government agencies to support small businesses?

A few years ago, a number of important changes to the legal framework:

• significantly simplified the registration procedure;
• number has been reduced to a minimum;
• special bodies have been created that successfully protect the rights of entrepreneurs in banks;
• lowered maximum size income in order to be able to switch to;
• small and medium business began to be admitted to public procurement orders.

The state offers a helping hand to small and medium enterprises. And businessmen note that this assistance is quite tangible.

At the moment, there is an active discussion of issues related to the revival of Russian entrepreneurship. Perhaps this is the only way out of our country's economic crisis.

There are quite a lot of opportunities for implementing small business ideas in a small town in Russia. The main characteristic features that an entrepreneur should possess are ideological and patience.

Government Russian Federation successfully solves strategic problems associated with the development of small businesses. Various tools are used to achieve this goal.

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* Calculations use average data for Russia

What profitable business can a beginner in a small town open with minimal investment? We offer 25 business ideas relevant in 2019 in small towns, as well as detailed launch guides.

Key making shop

To open a point for making keys, you will not need any impressive investments: 150 thousand rubles will be enough, most of which (about 90 thousand rubles) will be required for the purchase of machine tools. The main service in the workshop will be the production of duplicate keys to the front doors, garages, cars, porches and intercoms. Additionally, you can earn money by sharpening knives, scissors and drills, selling locks, key fobs, performing emergency opening of locks, etc. It is possible to recoup a point for making keys in six months of work. This great idea for beginners, relevant in 2019. To accommodate the workshop, 4 square meters is enough. meters.

Kindergarten at home

If you are looking for a home-based business option and have experience raising children, then consider opening private day care centers at home. This is a socially responsible business that reduces queues for kindergartens and is subsidized in many regions of the country. Private kindergartens are most in demand in new high-rise districts, where local authorities often do not have time to meet the population's need for public kindergartens. In such places, parents are looking for an opportunity to leave the child under the supervision of at least someone. The profit of a kindergarten at home will be 50-100 thousand rubles. per month.

Carpet cleaning

The carpet cleaning business is one of those activities that require minimal investment. Its essence is simple - you organize the cleaning of customers' carpets on-site or provide services for the removal / delivery of carpets to your own workshop, where you carry out the cleaning. The second option is more suitable for serious business, as you can significantly increase the number of orders and productivity. When working at home, you can get by with a minimum amount of equipment, household chemicals and small cleaning appliances (you can even meet 100 thousand rubles). With 4-5 orders per day, net profit can reach 90-120 thousand rubles.

Production of decorative candles

Candlemaking is a fun and relaxing activity to do for fun or in retirement. To start, you need a minimum of funds and skills, and all training materials can be found on YouTube and needlework sites. Simple calculations make it clear that a hobby in this business is much more than a business. If we assume that the price of one candle will be about 270 rubles ( average price for decorative candles), then with the sale of 200 candles per month, you can earn 54 thousand rubles. Then, taking into account the costs, the profit will be about 40 thousand rubles. Another thing is whether you will find so many buyers and distribution channels for your candles.

Making handmade soap

A business idea for beginners that can be opened with a minimum of funds - the production of natural decorative soap self made. The main investments will go to raw materials: soap base, fragrances and essential oils, dyes. Soap making is a creative process from start to finish, right up to the packaging and sale of products. Business is possible both as a side job and in large-scale formats.

Sale of seedlings

A good seasonal business for beginners in 2119 can be selling seedlings. Seedlings of cucumbers, tomatoes, cabbage, peppers and other vegetables are in the greatest demand. You can grow seedlings even at home: on windowsills or on a balcony, in a greenhouse or greenhouse. If you grow seedlings on several levels, then even on 18 square meters, you can fit about 7.5 thousand cups with seedlings. If each cup is sold for 10 rubles, the revenue will be 75 thousand rubles, the profit, taking into account costs, will be about 50 thousand rubles.

Fish smoking

Fish is one of the most beloved products in domestic and foreign cuisine, but few people offer it to customers ready-made. Opening a smokehouse does not require large investments. For the purchase of smoking equipment, freezers and a container for raw materials will require about 250 thousand rubles. The main conditions for success are a competent recipe and the presence of fresh fish suppliers nearby.

Sale of beer bouquets

A popular business idea for beginners in 2019 is the sale of all kinds of edible bouquets, including the so-called beer bouquets and baskets for men. Usually this is a beautifully decorated set of beer and beer snacks: sausages, fish, crayfish, squid, chips, and so on. The whole thing is decorated with chili peppers, garlic, cherry tomatoes. There are a million possibilities here - you just have to look at ready-made ideas.

Ready-made ideas for your business

Car rental for weddings and events

If you have a presentable white premium car or a retro style car, this is a great opportunity to earn money by renting your car for weddings and other celebrations. You can earn 1-2 thousand rubles on rent. per hour, and extract additional profit from the rental of decorations for the car. All that is required is to find a good and advertising platform or classifieds site so that the client can find you.

Donut

A donut shop is a great option for a mini cafeteria or mall food court department. The margin on these products without much damage to demand can reach 1000%. The technology for baking donuts is quite simple, and there are many both manual units and automated systems that can improve performance. In addition, donuts are a product that will leave you room for creativity.

gingerbread houses

The gingerbread house business has several undeniable advantages. Firstly, recipes for their preparation can be easily found on the net and mastered for free. Secondly, you can make them at home. And thirdly, gingerbread is stored for a long time, which allows you to stock up for future use before the holidays. You can offer your products through social networks. As you can see it is also a great business idea for beginners.

Sale of shawarma

Street food is considered one of the best destinations in terms of the “low investment / high return” ratio. For example, to open your own business selling shawarma, 270 thousand rubles and two employees are enough. When choosing good place a small outlet will be able to bring 100 thousand rubles. net profit.

Mobile planetarium

Today it has become possible to open a planetarium for anyone who has at least 250 thousand rubles. Mobile planetariums are spherical domes, inside which spherical films with a 3D effect are shown using a projector and a special coating as a screen. As a rule, the work of planetariums is aimed at school-age children. Such a business can pay off in 2-3 months, and its profitability can reach 150%.

Sale of worms and biohumus

Worms farming is a money-for-nothing idea, if we're only talking about single sales of worms to fishermen, of course. Such earnings can be completely easy: after all, you do not need to monitor the worms, and they can eat manure and food waste. It is especially good if your personal area is located on the way to the reservoir: hang the “worms” sign in a conspicuous place - and you're done. You can also sell vermicompost produced by worms. It can even be produced on an industrial scale. But keep in mind - according to the reviews of people with experience, it is not worth betting on one vermicompost. It is better to sell biohumus only in combination with other activities, for example, if you have a rabbit farm, whose droppings can become food for worms.

Conducting a fire show

Let's start with the most interesting - all in 5 minutes of a fire show you can earn 10-15 thousand rubles. Fire show is an opportunity to receive orders for holidays, weddings, celebrations and get good money for it. Large investments are not required: to buy basic equipment (poi, staffs, fans and other devices for “spinning” fire) 5-10 thousand rubles will be enough. You will also need to purchase or tailor-made stage costumes. The main thing in this business is mastering the skill of fire, as well as working on promotion in social networks. Another obstacle is competition. In large cities, it is becoming increasingly difficult to surprise people, which forces the organizers to look for new directions, combine fire shows with light shows, Tesla shows, and so on. But in small towns, you can still be the first.

Ready-made ideas for your business

Mobile 3D cinema

For some reason, when they talk about the entertainment business, they mean only large cities with a million population or cities with a population of 500 thousand people. However, a huge audience living in small towns and villages, where there is simply no entertainment, but the need for them is huge, remains completely uncovered. interesting idea in this area can be the organization of a mobile 3D cinema, working in cooperation with local schools, rural houses of culture and other organizations that free of charge and gladly provide their space for such events to the organizers.

Meat trade

Meat is a commodity of daily demand. Even with the appearance of a large retail chain in the neighborhood - “death with a scythe” for any grocery store, a butcher shop can not only stay afloat, but also thrive due to the ability to vary the assortment and offer customers fresh and unique products that you will not find in a supermarket. Butcher shop can be opened with investments from 600 thousand rubles, the profit of small retail outlets is 75-100 thousand rubles.

beer shop

Beer is the number one drink in Russia, which will never leave an entrepreneur without a profit. To open your own beer store with equipment for bottling 10 types of beer, you will need about 500-600 thousand rubles. of which equipment costs will amount to about 240 thousand rubles. You can save money by renting equipment from local beer producers. The store's turnover of 300-350 thousand rubles will allow reaching a net profit of 50-70 thousand rubles.

Women's clothing store

Selling women's clothing is a business that will always be relevant. Even in the face of fierce competition, the new store has the opportunity to find its audience thanks to its unique assortment. Womenswear is the largest segment in the apparel industry, accounting for about 60% of the market. 400 thousand rubles may be enough to open a small women's clothing store.

mini bakery

The bakery is one of the most popular small business destinations. You sell a product of daily demand, investments in opening are small, and if consumer tastes change, you can instantly adapt to new trends and requests. You can open your own mini-bakery if you have 885 thousand rubles, which can really be recouped within 7 months of work.

Tool sharpening

To make money on sharpening tools, no special investments are required. At the same time, the service is in great demand both among ordinary housewives and among hairdressers, manicurists, cafe staff. Investments in the arrangement of a small room and the purchase of equipment will amount to about 130 thousand rubles.

Geological exploration and well drilling

Geological exploration and drilling is a business with a wide choice of formats and scales of activity. With minimal investment (about 450 thousand rubles), you can engage in private orders - shallow drilling during the construction of wells and the launch of installations for the extraction of groundwater. It is also possible to work for legal entities in large-scale construction.

Ready-made ideas for your business

Split system installation

Air conditioners today are almost a mandatory unit of any houses and apartments. Although this business is frankly seasonal, it is extremely in demand: after all, split systems can be needed by everyone. Depending on the characteristics of the premises, the installation time can be from 2 to 6 hours. With the cost of services from 1 to 3 thousand rubles, you can earn from 2 to 12 thousand rubles a day on installation.

Barbecue

A barbecue is a one-dish establishment, which makes running such a business a little easier than, say, running a restaurant or cafe. By focusing on one dish, you can “know” all the secrets of cooking barbecue so much that you can collect a base of eternal customers with whom you can not be afraid for the fate of your business. To open a barbecue in the format of a cafe for 12 people, cooking different kinds barbecue and snacks, as well as takeaway, will require about 1.1 million rubles, which can be recouped by the middle of the second year of operation.

pancake stall

Pancakes are a product that is easy to prepare, but extremely promising in its capabilities. You can fill the pancake with anything, and this leaves a wide scope for culinary creativity. Your business selling pancakes is attractive with low investment in equipment and the ability to set a markup of up to 300%. To open a pancake cafe on an area of ​​100 sq. meters will require about 1.25 million rubles. For a small town, the format of a pancake kiosk is ideal, the opening of which will require about 500 thousand rubles.

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Legal aspects, equipment selection, assortment formation, premises requirements, production processes, sales. Complete financial calculations.

Do you live in a small provincial town and dream of your business in the metropolis? In order to become a successful businessman, it is not at all necessary to go to conquer the capital, because you can become the first where you live now. Take advantage of some of the ideas we offer for small town entrepreneurs and start your own business in your “small home”.

What are the differences between a small business in a big and a small city

In a small city, compared to a large metropolis, the following features for doing business:

• Limited sales market or the need to spend money on logistics and deliver products to the end consumer in other localities;
• The absence of any barriers to starting a business and a minimum of competitors, but undeveloped market demand and low purchasing power of the population;
• Cheap labor, but at the same time, difficulties in finding highly qualified specialists without flaws;
• Low costs for the organization of production - lower rental rates, more free commercial space, more affordable repairs, less pathos and the need for extra costs;
• Cheap local raw materials, but expensive imported resources due to transportation costs;
• Availability of benefits for business development and support from various official authorities;
• High reputation value - misses are not forgotten here and new customers are hard to find.

If in a large district or regional center, in order to create your own business, significant start-up costs will be required (after all, space, advertising, and staff are expensive), then in a city with a small population, you can minimize this contribution necessary to start your own business.

Yes, there are fewer opportunities in a small town and not every idea is suitable for implementation in such a limited space, but the owner of the company will be able to easily manage all processes and not lose control over his enterprise. Here the scale is not the same. You can handle all the responsibilities as a family contract and not hire outsiders.

What kind of business can be opened in a small town

Of course, you can open another store, as others do, but it is better to pick up the idea that no one has used in your city before you. What is suitable for implementation within a small city:

You can choose many options and determine what kind of business you can open in your small town by looking at the experience of neighboring regions, for example, on the Avito website.

As an example, we can cite an entrepreneur from a small seaside town who, at the beginning of his activity, purchased an inflatable slide and now - after 4 beach seasons - there are more than two dozen children's sea attractions and even a water slide for adults on the coast throughout the area. All of them are in demand and there is no end to vacationers in the summer months. The business is seasonal but profitable. It is fortunate that this place of rest is chosen not only by residents of a small town, but everyone comes here from large centers.

There is another example of success. A small private bakery began in the home kitchen with delivery to a nearby stall, three years have passed and now it provides not only all the outlets of the city with fresh pastries, but also supplies bakery products outside the region.

In the subsidized area, almost all loggers exported timber outside the region, and one of the sawmills decided not only to produce boards, but also to open a carpentry workshop on its territory. Already in the first year of operation, the workshop was provided with orders for a long time - here they make country and home furniture from natural wood, make souvenirs and make gazebos.

How to positively use the conditions of small towns for small business development

Business can be successfully developed in a small town. The main thing is to optimally use the existing advantages and avoid disadvantages. You need to choose those options for your own business that allow you to organize production and marketing at minimal cost without special logistics costs.

What will help an entrepreneur in a small town?

• First of all, one can note such a fact as the lack of competition and free niches in the market in many areas of activity. Becoming the first in the city in the chosen area, you can win over all consumers and not be afraid of the actions of competitors.
• Minimum thresholds for entering the market - you do not have to start a costly advertising campaign, spend money on kickbacks, go on because of competitors, and in general, all the costs of starting a business in a small city are much less.
• And not only when creating an enterprise, you can save money - in the course of activity, you will also not need excessive expenses. In a small town, real estate, many materials and raw materials, especially local ones, are cheaper, and wages are incomparably lower than in a large settlement.
• There are more opportunities to receive support from local authorities - in the provinces, each new enterprise becomes a plus for the whole city and district, so officials help the novice entrepreneur in every possible way, there is no tough competition for grants and subsidies here.

Whatever business you choose for a small town, it is important to properly organize your work so that all residents of the city quickly learn about you with positive side. "Word of mouth" in small settlements can be both an excellent help at the start and hinder development.

The attitude of customers is only in your hands, so you will have to earn trust first, but it is easier to do this in small towns.

It is reputation in such cases that is more important than profitability, remember this when starting your own business.

Video: interview - how I opened my hairdresser

If you offer what people need, then your business will flourish. Salon - profitable business in a small town as well as in a big one.

About 80% of the population of Russia lives outside the capital and regional centers. Rumors that it is impossible to create a profitable business on the periphery are greatly exaggerated. The article gives five examples of quite successful businesses, and highlights the characteristics of provincial cities.

 

The answer to the question of what kind of business to open in a small town cannot be unambiguous. In addition to the common features inherent in small administrative centers, each of them has its own unique features. Counting on the success of the enterprise, it is necessary to take into account both groups of influencing factors as fully as possible. As life shows, the advantages in this regard are on the side local residents. In contrast to the "alien Vikings", who develop new territory by trial and error.

Pros and cons of a small town

Two professors of the Higher School of Economics: Simon Kordonsky and Yuri Plyusnin, in 2011-2014, made 30 traveling expeditions, studying the provincial cities of the Russian hinterland. The results of the study were announced in June of this year as part of the round table “Russian society outside big cities”.

Hence the conclusion: there are prospects in any place. The main thing: when choosing which business to open in a small town, all ideas must be considered through the prism of specific local features.

General specifics of small towns

• one, less often two city-forming enterprises;
• low-rise buildings, low population density;
• low incomes and solvency of residents;
• high level of administrative "press".

At first glance, all of the above limits the choice of business ideas. But on the other hand, these same factors provide some advantages: low initial investment, no high advertising costs and relatively low level of competition.

An example is the federal retail chains: "Magnet", "The Seventh Continent" and others. Despite the widespread development in large cities, on the periphery, they, as a rule, do not receive the expected profit. In small cities, they lose their main advantage: population density savings that reduce their costs, and crowd out small retail outlets in a small radius of their influence. Besides, average salary residents of small towns is 5-7 times lower than even the regional level, which significantly reduces the turnover from 1 square. m. and the amount of the average check. Lack of knowledge of the local market and consumer tastes also has an effect.

Administrative support, as a rule, is received by socially oriented: educational, sports, cultural, health projects. When developing a trading business, it is necessary to take into account the interests of local producers. In general, the authorities are interested in the development of those activities, the revenues from which go to the local budget.

What business ideas to look for

Intending to open a business in a small town or village, it will not be superfluous to ask: what do small and medium-sized enterprises in Russia do in general (Fig. 1).

Even at a cursory glance, everything is obvious. About 40% of NSRs are occupied retail, catering, household repairs. Under the "other" are hidden: hotels, restaurants and cafes; housing and communal services, education; entertainment, tourism. How to evaluate the prospects of this or that idea, to understand which business is the most profitable in a small town?

main feature business ideas for a small city: it should take into account local specific factors, both positive and negative.

In most cases, the bet is successful:

• to the local flavor, unique nature: organization of non-standard tours, including agritourism, which is gaining popularity; horse breeding; opening a mini-hotel;
• on historically established habits: fishing and fish breeding, production of dairy products, potatoes - in agricultural areas; knitwear production in places of breeding goats and sheep.
• to the current needs of the population: private kindergartens, cafes, paintball clubs, entertainment for children, developing and sports centers.

The proposed services should solve the pressing, vital problems of the city's residents. Practicality, usefulness - the main criterion for choosing a business idea for a small town, and not its pretentiousness, exclusivity.

A separate topic is services for business. Surprisingly, they are in demand! For accountants, economists, lawyers, experts in various industries, this is an underfilled and very promising niche. This is shown by the results of a survey recently conducted by the Small Business Resource Center (Fig. 2). The project was implemented on the example of three cities: Suvorov (20,126 people), Buturlinovka (26,241 people) and Ostrogozhsk (32,310 people).

The biggest deficit in legal advice. There is no firm providing such services in any of these cities.

Is a successful business on the periphery a reality? Yes!

The examples below are taken from real life. This is a clear illustration of everything that has been said above.

Private kindergarten "Umka"

City of Sibay, Bashkiria, 62 35 inhabitants;

Ilmira Gatiyatova faced a problem when she could not go to work: there was no place for her 2.5-year-old daughter in the kindergarten. It took 6 months from the birth of the idea to its implementation. 200,000 rubles of their own funds were invested in the organization, and 300,000 were received from the city budget under the program to support small and medium-sized businesses. The private kindergarten is the first and so far the only one in the city. 30 children go to it, and 50 parents have already signed up for the queue. In the video below, the entrepreneur talks about his experience.

The Ministry of Labor has prepared a draft law which is under consideration. It will allow using maternity capital funds to pay for private kindergartens and individual entrepreneurs caring for and caring for children. If the law is adopted, then this type of business will receive an additional impetus for development.

An interesting franchise: Baby Way is an innovative technique for raising children.

Consulting in a small town?

Engineering group "Compass"

G. Glazov Udmurtia, 94,610 inhabitants.

In Europe and the USA, about 90% of small and more than 50% of medium-sized enterprises use the services of accounting firms. In Russia, it is still much less, but the number of applicants is constantly growing. The educational and methodological center "Compass" has grown from small firm providing services in the field of law, accounting, advising on commercial activities. The organization was founded in 2002, and now it is already a group of companies. Its partners and clients include largest enterprises region. In 2008, the Expert RA Rating Agency assigned the company a 5th quality rating. Its director Makarov Andrey Anatolyevich in 2010 was recognized the best entrepreneur cities in the "Services" category.

Uryupinsk: "Russia is a province - a hole"?

The town is located in the south of the Volgograd region, the population is 39,171 people. Two years ago, he officially registered the brand "Capital of the Russian Province". The following three examples of successful businesses show that entrepreneurial people find business everywhere.

Let's replace Polish apples with Russian ones

In 2007, a young entrepreneur Nikolai Sayutin purchased one of the apple orchards abandoned in the 90s. The mild climate makes it possible to grow excellent apples here, and over the past years, the renovated orchards have entered the season of active fruiting. Considering the course towards import substitution, the entrepreneur hit the bull's-eye. A video from local Uryupinsk TV shows the whole process in detail.

The entrepreneur organized the recycling of garbage

The enterprise created by Ali Ibragimov in 2010 is flourishing - there is enough garbage in the city. It makes a profit, employs 10 workers. There is a loader, two presses. Recycled aluminum cans, waste paper, plastic bottles. So far, it is the only one in the city, but there are plans to expand housing and communal services. In what directions - is kept secret from future competitors. B.ZY

Knitting enterprise "Uzory" LLC

A small enterprise was organized by Raisa Kazimirova in 2000. It employs 10 homeworkers, 7 knitters, 3 spinners. Uryupinsk is the only place in Russia where goats with a down length of up to 13 cm are bred (according to the locals, the glorified Orenburg goats have it shorter). Now Vyacheslav Zaitsev, Andrei Malakhov, members of the families of Ryzhkov and Chubais flaunt in products from Uryupinsk. On his 55th birthday, Putin was presented with down shorts, a T-shirt with the inscription "I'll drop everything, I'll go to Uryupinsk" and socks. We got into the rating of "The Best Gifts to the President", compiled by the newspaper "Trud".

Only 5 examples, and small and medium-sized cities in Russia - more than 80% of the total. There is a field for activity, there would be a desire.

An important condition for organizing a business in a small town is small initial costs. In a special section of the Moneymaker Factory, we have collected 45 projects with investments starting from 15,000 thousand rubles. Here you will find real stories of beginners and successful businessmen, examples of business plans and interesting ideas.

You will learn how to start your business from scratch in a small town and what to do to make it profitable. What business ideas with minimal investment are most justified in the province?

A small town is not a hindrance for large, and even more so for medium and small businesses. Entrepreneurial people are everywhere - if there is a desire, and you can realize your potential in a small village.

Do not rush to move to megacities - their smaller counterparts also need jobs and quality goods / services. In this article, we have prepared an overview of business ideas for small towns. These ideas are easy to implement and do not require large investments.

Business in a small town - how justified is it

Let's start with the fact that there is no clear definition of a "small" city. This concept is relative and largely subjective. For one businessman, these are places with a population of less than 50,000 inhabitants, the second one feels comfortable in cities with a population of 100,000-300,000 people, and for a third, even half a million will turn out to be small.

According to official data, only 37 out of 1,100 cities in Russia have a population of over 500,000. This means that we have many sites for building a small local business.

Most often, in such settlements, those who have lived in them all their lives or have relatives open their own businesses. But modern technologies allow you to set up a business almost anywhere and control it remotely in the future.

However, opening requires minimum investment, since the cost of rent and the level of wages of workers in the province is an order of magnitude lower.

Small towns tend to lack infrastructure. People lack a variety of products, entertainment, services. If you live in such a town, you yourself will say with confidence what you lack as an inhabitant of it.

But what if you don't know the locality intimately enough to know about its problems? Any startup starts with an analysis. First you need to study the city and its infrastructure and find out what its inhabitants need.

We have selected several relevant areas that are well established in small towns.

Popular areas of business in the province

Consider the most popular areas of business in small towns.

Choose in these areas - you can't go wrong.

Services sector

Services are always and everywhere in demand by the population. But what is included in this broad concept? Hairdressing, legal, trucking, home training, etc. Within a small town, it is better to pay attention to the types of services that residents need regularly. Tire service, car service, shoe repair.

Whatever area you choose, you need to closely study your potential competitors and, if possible, collect “news from the fields” - find out what the residents do not like in their work, what needs to be improved and added.

Sale of goods

The most banal, but at the same time a win-win option - grocery store. In provincial cities, shops do not spoil residents with a variety of assortment, and federal ones have not yet reached many grocery chains.

In addition to basic necessities, residents lack quality clothing and footwear, household goods and other things. Market research will allow you to identify which areas are not covered and choose the right niche.

Production

Most often, small towns are located at some plant - a city-forming enterprise where most of the population works. Open your own production - not a factory, of course, but a small full-cycle enterprise. For example, a bakery - in many cities there are problems with quality bread. Take this niche, there will be no end to buyers.

In addition, the labor force is cheap and there will always be employees for a company that assembles shovels, for example, or the production of paving slabs. But then you will have to establish sales in other regions and district centers.

You will not only earn money, but also create additional jobs, and in case of great success, a family business that you will pass on to your children.

What kind of business can be opened in a small town - TOP 8 ideas that work

This is only an indicative list, which is not necessarily limited.

flower business

I want to voice an unusual, but interesting option for making money on flowers.

In small towns there are many private houses where industrious women compete in growing a wide variety of flowers. In the summer, organize the purchase of the most beautiful specimens for a small fee and make successful compositions from them. And in winter, engage in the traditional supply of flowers for the holidays and provide services for decorating weddings and other celebrations.

Renting premises

This profitable option is for those who have a free amount to buy residential or commercial space. Pay attention to the towns at the ski and traditional resorts - in the high season, daily rent is very in demand. And in the low season, you can rent the premises to business travelers.

The advantage of this option is that you will not lose your invested money in case of failure.

Commission shop

Since in most cases the level of wages and the purchasing power of the population are low, people are more likely to turn to Second Hand stores.

Arranging the supply of things is not difficult, you just need to take into account the tastes of the population. If you want to expand your business, sell not only used clothes, but also other goods. A pawnshop becomes a logical continuation of such a business.

Repair of household appliances

In places with a population of more than 20 thousand people, there are already stores of federal chains that sell modern household appliances- all kinds of multicookers, coffee machines and hobs.

Not every man knows how to repair newfangled appliances. Yes, and already well-worn microwaves and vacuum cleaners also need periodic maintenance. People here are more used to fixing a thing than throwing it away when it breaks. Therefore, the flow of customers to a good specialist is guaranteed.

Opening a private kindergarten or development center

If in large cities private garden people pay from 10 thousand and more, then here be prepared for lower checks. Nevertheless, private gardens are in great demand among the population against the backdrop of a reduction in kindergartens. preschool institutions. Of course, in this case, it is necessary to carefully select staff and control nutrition.

In provincial cities, there is not enough variety of entertainment and educational programs for kids. Within the framework of the development center, several groups can be offered to choose from. The only question here is where to find competent personnel.

Now for kids there are a huge number of developmental programs that do not require special training - just love children.

Finger painting, sand therapy, baby yoga and the first steps in English will fit perfectly under one roof. Yes, and the traditional children's game room will become a favorite pastime place for mothers and babies.

Furniture repair

The low level of wages does not allow the inhabitants of the province to buy expensive modern furniture. However, everyone has a need for beautiful and high-quality things. If you have a friend with golden hands in mind, organize a tandem where you will organize the business and attract customers, and your friend will repair and update outdated furniture.

You just need to buy the right tools and materials, and send a friend to hauling courses upholstered furniture. This is very profitable option despite its apparent simplicity.

hairdressing services

It also happens that in small towns there are not enough beauty specialists. Hairdressing services will be in demand always and everywhere, as long as people's hair grows. But besides this, women love manicure, cosmetology, makeup.

If you have a degree in hairdressing and are leaning towards opening your own office, take courses in makeup or aesthetic cosmetology. So you will expand the list of your services, which means you will increase the number of customers.

Shops of the "All for 50" format

This is real money magnet especially in small towns. The biggest difficulty in organizing the work of such a store is the calculation of the profitability of sales, since the purchase cost of some goods is higher than the selling price.

This is compensated by a large margin on other groups of goods. You can start small by putting cheap and functional products on the shelves. And in the future, after studying the needs of the population, to supplement the assortment. And promoting such a store is as easy as shelling pears - housewives and word of mouth will do it for you.

There are other options: buying a franchise of a popular catering establishment such as KFS, a dumpling or pizzeria, a karaoke bar, a bowling alley or a dry cleaner, where they will help you at the opening stage. But they are quite expensive and have their own pitfalls, so we will leave them for another article.

Where to start - step by step instructions

The key to the success of any undertaking is a well-planned plan to achieve the goal.

Take advantage of expert knowledge.

Step 1. Choose a direction and analyze competitors

First, decide which direction will bring you more pleasure in your work. What can you do with enthusiasm?

After you find the answer to this question, answer the following one: will this case be useful and in demand in the location you have chosen?

If yes, then proceed to the study of competitors. The following indicators are important here: their location and distance from each other (it is better to visualize this on a map); level of service, price range and breadth of assortment.

All these indicators are best summarized in a comparative table that will clearly show the pros and cons of your competitors. Do not be too lazy to visit their establishments yourself and personally evaluate the work.

Step 2. We draw up a business plan

In a business plan, you need to take into account all the costs and prescribe all the steps to implement your idea.

First, write down each task in as much detail as possible and the time it takes to complete it:

• search suitable premises;
• selection of employees;
• search and purchase of equipment;
• production of a sign;
• which repair work indoors you need to spend;
• employee training;
• decor legal entity- For small business enough IP.

Then do the costing.

Here are the main items of expenditure:

1. Rent.
2. Internal and external design of the point.
3. Equipment costs: Don't have to buy if you can rent.
4. Wage employees.
5. Advertising spending: outdoor and in-store advertising in social networks, posting ads, making booklets (optionally depending on the type of your business).

Step 3. Launching the project and looking for clients

After you have completed all the points of your business plan, decide what you will do yourself and what is better to entrust to contractors. Often start-up entrepreneurs take on the entire burden of tasks in order to reduce costs and fail.

If you don't know how to attract customers to your Vse 50 goods store, then trust in the hands of SMM specialists who will be able to show your store's advertisement to the residents of the town.

How to properly analyze the market and competitors

Competitive analysis provides the basic information for drawing up a business plan based on market needs. A map of the location of competitors will help you choose the best location for your point.

Keep in mind that it is advantageous to be located next to related businesses. So, it is advisable to place a flower shop near a confectionery or alcohol store; tire fitting - next to the car service; furniture repair - next to a furniture store.

The Competitor Comparison Table provides comprehensive information about what prices to set and what products or services to add to your assortment in order to outperform your competitors. To complete the picture, ask your friends or post a survey in the settlement group on social networks.

The more you know about your competitors, the better your chances of outperforming them.

How to grow your business

Competition in the provinces is often small but fierce. How you present yourself to the local community in the first place will play a key role in the future of your business. Therefore, always try to provide the maximum quality service.

Large retail chains took the example from the West and were the first in the country to introduce service standards. It takes a long time for these standards to reach the provincial cities, and here people pay more attention to the courtesy of the staff and the quality of service.

Teach your employees to smile and be willing Have a good day- and soon you will notice how the number of regular customers has increased.

Conduct regular raids secret shopper» to the most brisk of competitors and apply the information received to improve your business.

You should not spread rumors like “one client told me that he bought an expired product from Vasily the other day,” if you can’t back them up with anything. Word of mouth in the villages works both ways, and in this way you will only ruin your reputation.

Loyalty programs work great in an environment of limited competition. Since there are not so many clients, try to look for an individual approach to each. Friendly attitude and individual privileges are the best engine of trade in such conditions.

What is the basis of a successful business in a small town

And a few other key success factors.

Memorize them and don't forget to put them into practice.

Availability of goods

Keeping in mind the level of wages and the purchasing power of the population, try to keep prices always at the same level. And take this into account when developing a price range - in the difficult conditions of small towns, price stability is important to people.

And do not forget that in a city that can be walked around in 30 minutes, it is not difficult to go to a nearby store where prices are lower.

Close attention to competitors

A small number of competitors is one of the main advantages of entrepreneurship in small towns. Always stay up to date with competitors and changes in their work. Any mistake by a competing firm is a chance to improve its performance.

Consistently good reputation

The opening of a new store is a big event for the life of a provincial settlement, so be prepared for close attention from the residents.

During this period, everything must be perfect - the quality of service and goods, the level of service and ongoing promotions. If you manage to win the favor of buyers at this stage, then the flow of regular customers is guaranteed to you.

A few more video ideas:

Conclusion

It is not necessary to live in a metropolis to open your own successful business. Quality and a serious approach to business are valued in any city. Technologies used in business today allow us to work from anywhere in the world.

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