Many, the hero of our article notes, in pursuit of good money, immediately start their own business, but, without proper experience, risk failing due to medical errors and distrust from customers.

Arkady Birev

After receiving my diploma, I worked for three years in a clinic and at a veterinary institute. Getting medical experience and working under the guidance of mature doctors is important because it helps not to reinvent the wheel. At the same time, one must beware of falling under the influence of any dubious medical approaches. For example, some veterinarians believe that the more injections an animal receives, the better it will be.

I created the IP in 1999. Then the time was special, I had practically no initial capital. The equipment of the clinic was from improvised materials. In 2007 I bought a private house near the road in the Volga region in the village of Mirny, and there we equipped a veterinary clinic. At first, we were limited in funds and did not have large stocks of medicines: we bought one small box of vaccines as needed. But gradually the profit began to grow, we were able to purchase more expensive drugs, more expensive equipment. Throughout our history, we have changed three premises, now we are quite comfortable working in the village of Mirny.

How to estimate potential demand?

Demand, according to Biryov, is always good in this market. For example: 18 years ago there were 13 clinics in Kazan, 4 of them were state-owned, and now there are only 45 clinics in the city! It can be assumed that a similar trend is visible in other large cities of Russia.

If in rural areas people treat animals more simply, then in cities animals are like children. This is a friend, and a family member, and a companion - people are very attached to them. Therefore, they are ready to do everything to cure their dear friend.

In urban areas, people most often keep dogs and cats at home. They also bring monkeys, ravens, turtles, parrots to the veterinarian, but many of them, especially hamsters and rats, can be quite difficult to help: their lifespan is short - about three years they are difficult to diagnose.

The veterinarian notes that at present, people's interest has shifted towards decorative breeds: if in the 1990s it was prestigious to keep a Great Dane or Rottweiler in an apartment, now everyone has switched to small dogs, fortunately, many new breeds have appeared, some of which, by the way , are not cheap - from 60 to 120 thousand rubles!

Conventionally, the veterinary services market can be divided into two niches.

The first is universal clinics that are relatively accessible to all segments of the population. This category includes the clinic of the hero of our article. The second is specialized clinics with expensive equipment. These are more specialized clinics. Naturally, the cost of services in this clinic is many times higher. I must say that the first niche, unlike the second, never suffers from a lack of demand.

Often today, veterinary clinics are opened not by doctors, but by people who have the means. But such clinics operate based on the reputation of a certain doctor. But, the hero of the article notes, in this case the clinic is in a dangerous position, since the investor demands a monetary return, and the doctor is forced to adhere to the prices that the investor "lowers" him. But in the conditions of Russian reality, where, unlike abroad, there is no animal insurance, not every person can afford expensive treatment for their pet.

It is very important to build relationships with clients, make friends with them - this will be a guarantee that a person will return to you. And before a stable client base appears, you still have to use dumping to attract people to yourself. Because at present, thanks to the Internet, some people, choosing where to take their pet for treatment, call different clinics, compare prices, methods. It's also good to make friends with animal protection organizations and kennel clubs that will be able to provide you with patients even when other clinics are experiencing a seasonal downturn.

Arkady Birev

founder of the veterinary clinic "VetSovet"

People come to us from different social strata. These can be both modest pensioners and very wealthy people. Because in love to animals all are equal. I remember a case when a man in a sweatshirt burst into the office, saying that the horse was sick. I decided that this was a hard worker from the village, for whom this horse was the only breadwinner. But when we went outside to go to his village, I saw a jeep. We arrived at his own stable, where horses cost fabulous money. Therefore, I now do not judge clients by appearance - it is deceptive.

Investment size

The area is about 100 sq. rent in such a million-plus city as Kazan will cost about 60 thousand rubles a month. Also need to buy minimum equipment, appliances, medicines, a refrigerator for vaccines, furniture - tables, chairs, cabinets, make a reception, set up a computer for recording. Of course, at first some equipment can be brought from home, but not furniture - it must be washable.

Without having 1.5 million rubles, it is better not to start this business. The surgical table alone costs 70,000 rubles.

Arkady Birev

founder of the veterinary clinic "VetSovet"

Personal experience

One grandmother took a cat to a private clinic, the cat had a bone stuck in her throat. The clinic gave her a high price for the operation. She cried all the way home on the bus, and one of the passengers advised her to contact me. I operated on a cat, and my grandmother paid for the operation gradually, in installments.

Where to look for funds to open a clinic?

Arkady Birev

founder of the veterinary clinic "VetSovet"

One friend tried to save money and open a clinic, but he never saved up and never opened a clinic. Therefore, I advise you to jump into the water and learn how to swim. "You can take a bank loan, but it's better if your friends lend you money without interest. Taking a share in a person is not a good idea. Because if at first you can easily give 10% of the proceeds, then as profits increase, interest will also increase.

As for current expenses, they will average 200-300 thousand rubles a month. They include staff salaries - for doctors it is 30-40 thousand rubles, for administrators - 20 thousand each, for cleaners - 10 thousand each. You can enter an interest rate, but, according to the hero of our article, this may worsen the quality of work, as people will be focused on the number of procedures and clients. Utility payments in winter are about 7 thousand rubles, in summer - 3-4 thousand rubles. It also includes rent, purchase of medicines. By the way, there is no need to buy medicines in large volumes, they are always available at wholesale bases these days. It's also smart in terms of the fact that they might expire. It is also necessary to take into account tax payments - on average they amount to 60 thousand rubles per quarter. And, of course, you need to invest in development, move on, buy new equipment, be on trend in order to compete with other clinics.

Step-by-step instruction

The search for suppliers and contractors will not take much time - their choice is wide, and if you have a TIN and PSRN, that is, you are registered as an individual entrepreneur or LLC, then they are ready to compete with each other for the right to cooperate with you.

Personal experience

We order in different firms different medicines. Some bring them themselves, which is convenient if you do not have time. In some firms I make a purchase for a large amount, and they make me a deferred payment for some time.

What staff is needed for the job? For the normal functioning of the clinic, at least three specialists are needed so that they can replace each other. With growth, it will be possible to come to the fact that the clinic is simultaneously treated by a surgeon and a therapist, as well as related staff. If you are confident in your abilities as a specialist, then you can invite students to practice and train them “for yourself”.

Arkady Birev

founder of the veterinary clinic "VetSovet"

Our team is established. There is no flow. Young guys came to us as students, and it so happened that after graduating from the university they stayed with us, we prepared them “for ourselves”. If a doctor comes with his own approach, which is not close to us, it will be more difficult, he needs to be retrained. It happens that they call us, they say that they graduated from a university, they have a diploma, but they are completely green, without work experience it is dangerous to immediately hire a staff, because a person must have established approaches to animals, since our profession is very traumatic. Animals are afraid, rush, sometimes you have to cover them with a sweatshirt and give a soothing injection.

Universities, as a rule, focus on training specialists for the treatment of productive animals - cows, pigs, horses, etc. Not every veterinary institute has a department of small animals. Agriculture needs veterinarians, but young people are not eager to connect their lives with the countryside, especially since now 80% of students of specialized universities are girls who plan to stay in the city and work in warm clinics for good salary.

When organizing your work, you need to understand that the clinic must work daily. Most visitors come on Saturday and Sunday when they are free from official duties and can devote time to their animal and stay at home with him after the operation. There is also an influx of visitors on weekday evenings - then be prepared to stay until 10-11 pm, because you won’t kick out a person sitting in line with a sick animal in his arms when it’s time to close!

It is important to understand where is the best place to open a clinic. It is wise not to open where there is already a large cluster of clinics. It would also be wrong to go to remote areas, if you do not have a ready-made client base, thanks to which people will come to you, wherever you work. Therefore, the advice is this: if you want to win new customers, then it is best to find a free place, and people living nearby will come to you.

Arkady Birev

founder of the veterinary clinic "VetSovet"

A veterinary clinic is usually chosen based on two following points. The first is a recommendation from friends. The second is proximity to home. I opened in the Volga region. There were private houses around, so dogs, cats, and livestock were brought to me. Therefore, we must be ready to help productive animals.

When opening a clinic, you must go through the approval procedures with the regulatory authorities. However, the requirements are now much softer than, for example, when our hero opened his clinic, so most clinics are created on the ground floors in residential buildings which was previously not allowed. The room must have washable floors and walls so that disinfection can be carried out, sewerage, water supply, and a certain quality of illumination are required. It also requires a separate entrance to the clinic and parking.

How to open a veterinary clinic? This question is asked by aspiring entrepreneurs who want to work with animals. This is not difficult, given the main tasks of veterinary clinics. Personnel must provide quality medical care and treat animals effectively.

Clinics of this kind are in demand, especially in metropolitan areas. This is due to the presence of a large number of pets. Almost every second house has an animal. Most often these are cats, dogs, parrots, chinchillas, hamsters. A few entrepreneurs open veterinary clinics. Therefore, providing medical care to animals is a profitable business with an average level of competition.

Step-by-step plan for opening a veterinary clinic

If you are going to start a business from scratch, then you should find out the main advantages and disadvantages of starting your own animal care office.

Positive points:

• average return;
• interaction with animals.

Negative points:

• large initial investment;
• long payback period;
• medium and high level of competition;
• licenses and permits are required to operate;
• possible fatal outcome (death of the animal).

Choose a room

The business plan of the veterinary clinic should contain such an item as the location and the room where the office will be located.

Finding a place for him is not easy. The location must comply with the requirements of the sanitary and epidemiological station:

• The clinic should not be located in residential premises. If you plan to just inspect the animals, then you may well look for a place 50 meters from the houses. But in the case when the clinic provides medical care, performs surgical operations, places animals in a hospital, sanitary supervision allows it to be located only 100-150 meters from residential premises.
• If you are going to install an X-ray machine, then the office should not be located in a residential building.
• The sale of medicinal products for animals in the clinic should be carried out only on the condition that it has a warehouse equipped for storing medicines.
• Each office must be finished in accordance with the regulations. The materials from which the walls, floors and ceilings are made must be washable.
• It is advisable to choose a place on the basement or first floor.

Location plays a big role. High traffic is a chance to develop a profitable enterprise. Sleeping areas will do. The city center is a loser. There's a lot of rent high requirements to the location and decoration of the clinic.

Medium hospitals are located on 50-60 sq. meters. They have a small corridor, an administrative desk, a treatment room, an operating room, an ultrasound room, a reception and examination room. You also need to allocate a separate place for a bathroom, a staff room and a warehouse for rags, rags, buckets.

If you have the opportunity to rent a large room (from 100 square meters), then you can organize a hospital, several operating rooms, a pharmacy, an X-ray room and a processing room, outpatient rooms there.

Staff

For effective work you will need to hire qualified general staff. Narrowly focused specialists cope only with specific tasks, for example, surgical ones, but this is not suitable in your case. It is advisable to choose those candidates who have experience in veterinary work (from 3 years). They will examine animals, operate, treat.

If you are planning to open a small clinic or only one office, then you can hire an inexperienced doctor, whose duties will include receiving patients and performing simple medical manipulations.

In addition, take care of finding the following staff:

• orderlies;
• cleaners;
• administrator;
• manager;
• accountant.

You can minimize labor costs by first performing the duties of an administrator and manager. If there is knowledge accounting, the owner can keep records in the organization independently.

What equipment will be needed?

To open a veterinary clinic, you need to purchase technical equipment, which will take up half of all the costs associated with starting a business. You will need the following equipment.

Examination tables (2 pieces)	100-110 thousand rubles
Operation table	120 thousand rubles
Anesthesia machine and coagulator	200 thousand rubles
MRI machine, ultrasound, x-ray, analyzer	1 million rubles
Quartz lamps, instrument sterilizers, sinks	150 thousand rubles
Instruments for operations and examinations	200 thousand rubles
Tonometers, syringes, thermometers	150 thousand rubles
Medicines	400 thousand rubles
Refrigeration unit for storage of medicines	100 thousand rubles
Curbstones for storage of medicines	30 thousand rubles
Computer	30 thousand rubles
Landline phone	3 thousand rubles
Printer	5 thousand rubles
Tables for work (2 pieces)	10 thousand rubles
Reception desk (registration)	50 thousand rubles
Document cabinet	10 thousand rubles

On average, the veterinary business requires equipment for 2-2.5 million rubles. You can do without some devices at first (ultrasound, X-ray, MRI). Also, at the initial stage, it is quite possible to buy used equipment.

Despite everything, the lowest costs for technical equipment will be from 1 million rubles. In this regard, experienced entrepreneurs recommend starting a veterinary business not alone, but with a partner.

What documents are needed to open

Before providing services, you must register your business. First you need to decide on the form of enterprise management. You can choose individual entrepreneurship(IP) or a company with limited liability(LLC), depending on the number of founders and starting capital.

Limited Liability Company

In the case of an LLC, there must be several owners. This is suitable for those who want to organize a joint business (friends, acquaintances, colleagues, relatives). Advantage - the founders do not have to have a veterinary education. They have the right to hire specialists, and at the same time perform administrative duties. All owners can regulate relations with each other with the help of founding document(Charter), which will describe the profit distribution system and other legal issues. A big plus is that the owners of the organization are not responsible for their own property, they are only responsible authorized capital, the amount of which can be 10 thousand rubles.

But a limited liability company also has its drawbacks: large penalties in case of violation of the law. Managers are also required to open a bank account in which all cash enterprises.

Individual entrepreneurship

Most often, the veterinary business is run as an individual enterprise. But at the same time, all the owners of such clinics are veterinarians. But there are certain advantages: quick registration, lack of a bank account and printing (if desired). But how individual, you are required to be financially responsible for your own property.

Licensing

A veterinary clinic will not be able to carry out legal activities without a license. To obtain it, the founder needs to contact a special department (licensing chamber) and provide the following documents:

• OGRNIP and TIN (copies and originals);
• a certificate from the tax office about the chosen taxation system;
• information on the qualifications of veterinarians employed.

The license is issued for five years.

Also, for work, you will need to pass inspections of the SES, fire inspection, and the Ministry of Internal Affairs.

How much money do you need to start a business?

The business plan of a veterinary clinic should contain a line of basic costs. Consider the approximate costs for opening a clinic with an area of ​​60 square meters. meters:

• rent - 60 thousand rubles;
• repair - 200 thousand rubles;
• equipment - from 1-1.5 million rubles, depending on the purchased devices.

The average amount will reach two million. But the costs depend on the regional location of the hospital. IN big cities rent is more expensive.

How much can you earn at a veterinary clinic?

A veterinary business from scratch does not bring in more than 90 thousand rubles. per month. Even in order to receive this amount, at least 35 clients must come to the clinic every day and pay for services from 350 rubles. This stops many people from opening similar veterinary offices.

The payback period for a business is at least two to three years. This is a very long time, which is a consequence of the high cost of services.

People are not ready to pay big money for the treatment of their pets. At least, there is an opinion that the provision of medical services to animals cannot be more expensive than to people. Therefore, large profits in this area should not be expected.

Possible risks

There are several main negative points that can cause bankruptcy:

• wrong marketing strategy;
• choosing the wrong location;
• economic crisis;
• incorrect positioning in the market;
• deaths (the animal dies in the clinic);
• decrease in the income of the population.

How to attract clients?

A marketing strategy must be developed and described in a business plan, since opening a veterinary clinic from scratch is impossible without it. Without good advertising, you will not be able to make a profit and recoup the initial costs.

First you need to decide on the budget that you are willing to allocate for promotional activities. After that, you should choose those methods that will interest you the most and will fit within your financial capabilities.

• a sign with the name of the clinic;
• advertising in public transport(posters, leaflets);
• placement of leaflets in elevators, on bulletin boards;
• use of the Internet for marketing purposes (social networks);



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Natalya Ch.(name changed) worked for more than a year in one of the Moscow veterinary clinics. About what she had to do, she told AiF.ru.

About work

I love animals very much and I always wanted to work with them and help them. But I didn’t have a special veterinary education, so I got a job in a feed and medicine store at a veterinary clinic, from where I was quickly retrained as a veterinarian assistant. I sold food, kept records of goods and medicines, and also gave injections, put IVs and sheared animals.

Part of my salary depended on the fulfillment of the plan for the sale of feed, vitamins, accessories and so on. We didn’t have any strict rules for imposing goods on customers, but I know clinics where each employee (doctor or cashier) needs to “push” the buyer of products or services for a certain amount, otherwise they will earn pennies.

Divorce with medical services

Unfortunately, pumping money from customers was not limited to the imposition of goods. It used to be that they were bred for medical services. I will tell you about the case after which I decided to quit my job and never work in veterinary clinics again. We had an epidemic of rotavirus infection in cats in our area, then a lot of people with pets who caught it were sitting in line. Treatment involves injections, droppers and lasts at least a week. That is, you quit all your business, take a vacation or time off and go to the veterinary clinic every day, sit in a huge queue, wait for your animal to be rescued.

So, we had cases that even after therapy, the cats did not get better, and the owners of some did not return. I don't want to think that these animals are dead. And here was the thing. Once I accidentally overheard a conversation between our doctor and her colleague from another clinic, where she said that she injects animals instead of an antibiotic plain water for injection. “Well, I need to earn money,” she argued her position.

Roughly speaking, they pricked the air, from which the animal is not only not better, but even worse - the road to the clinic, sitting in line, painful incomprehensible procedures - this is a terrible stress for the animal. When I found out about this, I told my doctor that I would collect the medicine for the injection myself. And a month later I quit.

Overdose for an additional fee

Doctors without experience also came to us for internships, they needed to train their hand in order to later work in other clinics and receive a good salary. Without a veterinary or medical education, I put droppers and made injections better than them. I was very rarely scratched by animals, novice doctors - all the time. There was a case when such a trainee doctor overdosed anesthesia on a cat during a dental cleaning procedure. How he managed to do this, I have no idea. I know that the cat was then nursed by a doctor from another district. And my colleague also charged the hostess a double price for anesthesia - it took two doses. And that the animal could die, he did not care.

In each veterinary clinic, tests are done - everything is like in humans, blood or urine is donated, the biomaterial is sent to the laboratory, and based on the results of the analysis, the doctor prescribes therapy. In order to have more money, test results were faked in our clinic. The animal could be perfectly healthy, and, for example, the vomiting with which it was brought could be caused by a slight disorder. In the analyzes, they could draw that the beast almost had cancer, and intimidate the owner that if measures were not taken now, then in two months it would be too late. Many owners do not worry about their health as much as they do about the health of their pets. Of course, they laid out round sums, in fact, for nothing.

Cash in on euthanasia

There were also opposite situations, when nothing will help the animal, there is only one thing left - to euthanize, but euthanasia is just one procedure, you can earn a lot of money before it. For example, there was a case - a guy got sick with a rabbit, he had an abscess on his chin, which did not go away and did not heal. He brought the pet to us five times, took tests, the rabbit was given injections. Well, he paid 12 thousand for all this. Then I met this guy, he told me that in another clinic the rabbit was diagnosed with cancer. Surely my doctor knew that the animal was hopeless, but she faked the tests and pretended that everything was in order with him, she didn’t even read from her expression that she was being cunning.

There was also a case when they brought a cat with a tumor on its stomach, they immediately took tests from it, did an ultrasound. And they told the hostess that everything is fine, this is a benign formation, they advised to fatten the animal by 200 grams and come to cut out the tumor. A month later, when the cat still managed to be fattened, she died, she had oncology. They brought her to us to be cremated.

By the way, about cremation. We had an individual cremation service, this is when the animal is cremated and the process is recorded on video, and then the urn of the animal and the videotape are handed over to its owner. It cost around 10 thousand rubles. And what happened to pets whose owners did not fork out for individual cremation, I do not know.

About clients

Such owners came to us who were ready to break for their pet. I respect such people, for the most part they do not fall for the horror stories of doctors, and if something goes wrong, they go to another doctor. And there were such people who do not understand why they give birth to animals. For example, once a woman came to us, she wanted to euthanize the cat only because he was shitting in the corridor, and she could not do anything about it. She also asked: “What do you think is better to do with him - put him to sleep or throw him into the basement?” At the same time, the cat was absolutely domestic and never walked outside. In the end, he was euthanized.

Or one more case. Once I was sent home to a grandmother, whose cat got sick with rotavirus infection and did not get out from under the sofa. Although home visits were not part of my mandate, I had to go. I had to pull him out from under the couch and bring him to the clinic. What did I see? A huge cat, at least 10 kilograms, and neglected - all his hair was in petrified feces. I dragged him on myself, and then in the hospital my colleagues and I washed him, he tore us to blood. And then I took him back.

Testaments to the owners

I have worked in a veterinary clinic for over a year. She left because she was disappointed in people who call themselves veterinarians. It turned out that no one here likes animals, their goal is not to help pets, but to earn money, hiding behind a good deed.

For pet owners, I would recommend:

- Never call unverified doctors to your house. Now there are a lot of fake clinics with excellent reviews on the Internet, but with terrible non-professionals. You call such a clinic (which allegedly has a huge network and which also hides behind a name similar to a well-known clinic), and they tell you that they have a sanitary day, but the doctor can come to your house. Don't believe. Such "doctors", firstly, can harm the animal and then you will not find them, and secondly, they will put you an unrealistic price tag.

- It is better to take tests in independent laboratories, bypassing the clinic. If there is any doubt that they are fake, then you will save more money, time and nerves if you do. At the same time, look at how they will react to your decision in the veterinary clinic - if the doctor starts to get nervous and convince them that only they have the most correct tests, most likely he will carousel with tests.

- And if you see that the treatment of the animal does not get better, take it to another doctor.

Since July 2005, a license to engage in veterinary activities has not been required in Russia. In accordance with Art. 4 of the Law of the Russian Federation "On Veterinary Medicine", anyone with a higher or secondary veterinary education (veterinarian or paramedic) can open a veterinary clinic.

Consider the main points of opening a veterinary clinic and running a veterinary business.

Organization of work of employees of the veterinary clinic

No one person can be perfect, but a team can! Only when the team is created and working smoothly, it should be oriented towards the promotion of products and services. Without a collective approach to solving problems, its result will be much lower.
Each person is strong in some ways, but also weak in some ways, and a team is an association of motivated people, each of whom acts in his own role, and together they have the necessary knowledge and skills. And the task of the leader is to ensure best use the skill of individual team members, level out individual shortcomings and provide the team with the necessary resources so that it can perform its functions with maximum efficiency.

Obtaining a license for veterinary pharmaceutical activities

Interested in selling flea collars at your pet store? Or sell deworming pills? Or do you even have the intention of selling anti-flea shampoos for dogs? Please get a license for the right to conduct veterinary pharmaceutical activities. In this article you will find something that you cannot find in the official lines of the law.

Veterinary clinic development strategy

The development of the veterinary business is a personal choice for each of us, and by no means an obligation. Neither law nor moral standards require us to have a large clinic. However, business, veterinary or otherwise, tends to expand. In the following, we will look at the main benefits of expanding the veterinary clinic and suggest some methods and strategic directions for such an expansion, as well as give recommendations on how to manage and monitor the business during its expansion.

For many, pets are practically part of the family. People love their animals, try to take care of them, and want to make sure that nothing bad happens to their friends. That's what veterinary clinics or offices are for.

Opening a veterinary business: to be or not to be?

IN Lately the pet industry began to gain momentum: the number of pets is increasing significantly every year, the market for animal services is growing and there are various options for choice in all its areas and directions. Against the backdrop of this popularity, the absence of the required number of professional veterinary clinics or even qualified private centers that could provide the required medical care pets.

Statistics say that for 2 million pets (mainly cats and dogs) in a large city there are no more than 100 veterinary clinics. That is, we are not talking about serious competition at all. Therefore, it is worth considering starting your own business in this niche if you feel that helping animals is your calling.

However, enthusiasm alone will not get you far, since this segment of services has many difficulties and pitfalls.

1. Treating people is undoubtedly much more profitable and cost-effective. You cannot set high prices in your clinic, otherwise you will lose all customers (even very loving owners are often simply not able to pay for expensive treatment for their beloved pet). That is, it is better not to expect superprofits. Moreover, the business will begin to pay off not earlier than in 2-3 years (some voice even higher figures), and this is only if right approach and keeping costs to a minimum.
2. But the veterinary services themselves are very expensive, as are the equipment and everything you need with which you will have to supply your future clinic. Therefore, it is worth preparing for the fact that at first you will have to work "in the red."
3. Experts advise to pay attention to the fact that the first veterinary clinics, which are already successfully and stably functioning today, have grown on the basis of former municipal institutions, passing from state support on self-support. Note that the secret to their success is based on two basic requirements for this business: the right location and a constant customer base.
4. Serious preparatory work awaits you to collect a package of necessary documentation before opening a veterinary clinic.

If the desire to treat and save animals is still stronger than the fear of loss or other difficulties, then feel free to take action.

What to do first

Since you will most likely need investors, you need to draw up a clear business plan. This document will be of great help in finding a financial basis for your enterprise. Be sure to include the following items:

• describe in detail your future business (what kind of clinic it will be, who will work there, what services you intend to provide, a list of equipment that you plan to purchase, etc.);
• spend complete analysis the city's market for services in this direction (do you have competitors, what advantages or disadvantages does their business have, what is the deficit);
• the same analysis should be carried out on the demand for veterinary services (how many potential customers are there now, and how many may appear after some time, what services are in greatest demand, what else would customers want for their pets);
• describe how you plan to work (where the clinic will be located, where you are going to purchase medicines, how services will be provided, etc. You can also add an approximate plan for finding or attracting future customers here. That is, think over advertising campaign and possible loyalty programs);
• in the financial section, provide detailed estimates with tables of calculations, all costs and incomes, it will not be superfluous to add the planned price list;
• to regulate its activities, you will need to list all the necessary legislative acts and other documents;
• evaluate the risk ratio, that is, try to predict how profitable and sustainable your business will be (for this, all possible crisis situations and ways out of them are usually prescribed).

The veterinary clinic already exists on paper and in your imagination. Now it's up to the small - to make the dream a reality.

Provide yourself with legal support, or How to register this business

Initially, think over the form and type of your future activity. A veterinary clinic can be presented and organized in several varieties.

1. The easiest option to start your own business is a doctor's house call service. You can do this yourself (if you have the appropriate education and qualifications) or involve other specialists in the case, depending on the quantity and direction of demand. You will also need a dispatcher to receive calls and organize work.
2. It will be a little more difficult to open a veterinary office. Unlike a full-fledged clinic, it will not have the ability to conduct operations or specialized equipment, which can kill the prospect of your business in the bud.
3. The veterinary hospital provides the most opportunities. Even starting with a small staff or with a limited list of services, later it will be possible to add various procedures, open new offices and buy additional necessary equipment. But this option will have to work hard to make it really work.

Here is what it takes to open a veterinary clinic:

• issue and register in tax office the shape of his entrepreneurial activity(IP - an individual and a private entrepreneur, or - entity. However, it is more suitable for running a medium-sized veterinary business: there will be no problems with registration, and with financial transactions will be simpler. And for a general clinic with various services and own pharmacy, it is better to choose the second option);
• select the taxation system ( or );
• when submitting an application for registration, do not forget to indicate in it what types of activities you are going to engage in (for example, if you only treat animals, then you will need to select “veterinary services”, and if you also plan to sell medicines, then you will have to add “ retail"). Each direction will require a separate code;
• to get started, you need to get a license, but they will only be able to issue you one if you have the appropriate secondary or higher education(veterinarian or paramedic). It will be valid for five years. To sell drugs or other goods, you will need another license - for the right to conduct veterinary pharmaceutical activities. You should also document the medical qualifications and fitness of your staff;
• to obtain a license, you will also need a package of documents that will confirm your right to own the selected premises (that is, the contract of sale) or the right to dispose of it (lease agreement). Do not forget about the appropriate design of all planned equipment.

Having completed all this and paid the state duty (from 6,000 rubles), you must pass inspections from employees of the fire inspectorate, the sanitary and epidemiological service and Rospotrebnadzor. The premises in which the clinic will be located must meet all the requirements and standards. You should also conclude agreements with individual companies that will guarantee you the necessary services:

• removal and disposal of medical and biological waste;
• disinfection (can be scheduled or regular);
• solid waste disposal, etc.

All work performed must be recorded (you can start a special journal where you will keep a record of ongoing activities). Do not forget about the mandatory availability of acts for them.

If you plan to equip an X-ray room, then its project must be endorsed and approved by the sanitary services. Entrust the installation of equipment only to qualified specialists and remember that only employees with the appropriate permits and licenses will be able to work with it.

How to find the right room

This issue is one of the most difficult in the whole plan of opening a clinic. To choose a really worthy and win-win option in all respects, you will have to try hard.

Depending on what level the institution opens, the SES will put forward whole line requirements.

1. Your clinic should be located at a certain distance from residential buildings. In particular, if we are just talking about receiving animals, then no closer than 50 m. However, when placing a hotel in a hospital or providing stationary conditions for pets, you need to provide a sanitary protection zone (100–150 m).
2. For veterinary clinic with installation x-ray machine it is better to look for a building in which there are no living quarters, because otherwise you will have to complete the office and legalize the extension (according to the rules and requirements for the operation of such equipment and research). Such actions will be unprofitable.
3. If it is planned to place a veterinary pharmacy, then a special warehouse for medicines and other drugs should be equipped.
4. Even the interior appearance of the premises must meet certain requirements: the Central State Sanitary and Epidemiological Service will definitely control the finishing of those rooms where procedures / operations will take place or animals will be received, because the materials there must be washable from floor to ceiling.

Considering all of the above, choose a good place not easy for a clinic. Moreover, you need to try more and place yourself on the first or ground floor, and be located in a densely populated or residential area, where there are no competitors, but there is a huge number of potential customers. The city center will not suit you not only because of the exorbitant cost of rent, but also because of the large number of administrative regulations.

Before you open a veterinary clinic from scratch, calculate how much space you are able to equip and maintain. A small hospital is quite able to fit on 60 square meters. m. This space is enough for a small hall with an administrator's desk (registration), one reception room, for several rooms in which procedures, operations, diagnostics (ultrasound or laboratory) will be carried out. In addition, it is also necessary to equip a bathroom and an intern's room for doctors (do not forget about office space).

In the future, if the area allows (from 100 sq. m), it will be possible to add a pharmacy, a hospital for animals, outpatient rooms, make several different operating rooms, x-ray room with an additional room for developing pictures.

Necessary equipment and equipment

Specialized medical equipment is very expensive equipment that you cannot do without. Of course, the amount of investment will depend on how many cabinets you want to open and what types of services you will provide. Here is a rough list of what you might need:

• a specially equipped table for the operating room (at least 100,000 rubles);
• analyzers (if you are planning a local laboratory for taking blood, urine, seminal fluid from animals) - at least 30,000 rubles;
• the necessary devices to support the life of the animal (during operations and not only). These include a coagulator for an emergency stop of blood (from 40,000 rubles), a monitor (from 50,000 rubles), equipment for anesthesia in the form of inhalation anesthesia (from 100,000 rubles) and so on;
• apparatus for ultrasound (from 150,000 rubles), cardiographic examinations (from 30,000 rubles), MRI (from 500,000 rubles);
• if you are sure that your clinic will be popular, you can provide it with elite equipment, such as a ventilator (from 600,000 rubles) and an x-ray (from 250,000 rubles);
• be sure to have enough germicidal lamps, sterilizers, microscopes and surgical instruments, as well as other small equipment and consumable(tonometers, thermometers, etc.) - from 300,000 rubles;
• if you do not immediately plan to open a pharmacy in the clinic, then medications you will only need those that are used in operations or procedures. You must have a sufficient supply of them.

Having calculated the approximate amount of investments, you will understand whether you have the opportunity to spend money right away. For starters, you can limit yourself to at least one diagnostic method in order to save on equipment. If operations are performed in the hospital, then it will be necessary to buy freezer to store biowaste (from 12,000 rubles).

In addition, the clinic should have tables for examining animals, shelves and cabinets for medicines, tables and chairs for doctors and receiving clients. In the hall you will need to put several comfortable chairs and equip workplace for the administrator (rack with office equipment). Do not forget about the bathroom (for both visitors and staff), as well as the shower. In the staff room, you can put a refrigerator, a sofa and other necessary furniture.

It makes no sense to buy everything new and expensive, because you can take a lot of used ones. So you can significantly save on equipment and equipment. True, it is necessary to carefully monitor the quality of used medical equipment, because it must work flawlessly.

Recruitment

Experts prove that today it is incredibly difficult to find highly qualified and experienced specialists in the field of veterinary medicine. In order for your clinic to provide quality services, you need to recruit real professionals to your staff.

There are several ways to get good doctors.

1. Try to educate appropriate specialists yourself. To do this, you can take graduate students for internships. At first, they will be entrusted with a small job (orderlies, assistants), and if they make progress, then you can offer them an excellent job. career. Thus, both sides enter into a mutually beneficial long-term cooperation. True, it will take you more than one year to "grow" really worthwhile doctors.
2. Attract to your staff specialists who already have their own client base. Many people do not come to the clinic, but to the doctor, so such professionals can work in several places, providing you with a constant stream of clients.
3. You can collaborate with doctors who have been practicing for a long time private practice. They are usually able to work real miracles, because years of practice and a variety of cases are much better than a university diploma. Such a doctor can be universal, that is, how to conduct an appointment and operate in any conditions.

So, develop a schedule for the clinic (usually such hospitals operate around the clock and seven days a week). However, once you're up and running, you'll know when your hospital has peak hours or busy days so you can adjust and schedule appropriate doctor shifts. Their work will have to be paid either by the hour (the figure can be from 50 rubles, depending on qualifications), or by piecework (as a rule, this is a quarter of the application amount).

The amount of staff will depend on how your clinic functions and what services it provides. In addition, you will also need an administrator to meet clients, answer calls and do other office work, an accountant (can be combined, remotely or outsourced) and a cleaner.

Possible areas of work

The most popular services for which people turn to veterinary clinics are:

• castration of cats or sterilization of cats (also dogs);
• consultations with specialized doctors (ophthalmology, dermatology, orthopedics, surgery, traumatology, etc.);
• implementation of vaccinations;
• emergency cases (the animal suffered due to a fall, accident);
• pet birth.

The average figure for a receipt in a private clinic is 350–500 rubles. Recently, it has become very fashionable to develop animal weight loss programs, contact dentists, cremate your dead pets, etc. In parallel, you can provide other types of services: give haircuts or hairstyles to animals, as well as sell various things and medicines. Include related products (food, toys) in this list so that visitors can purchase everything they need for their pets on the spot.

Take care of advertising

The Internet can be a great service to you: create a website where you can post photos of the clinic, talk in detail about the services provided and provide other information. In addition, you can make several announcements on advertising boards or big boards, conduct an advertising campaign in local media and on city specialized forums. Enlist the support of veterinary pharmacies, pet stores, animal shelters by notifying them of your opening. Maybe there are livestock farms near you. Often in a skilled medical assistance animals need circus and zoo if there are any in your city.

Develop loyalty programs, think about what discounts or bonuses you are ready to provide in order to interest and attract customers.

conclusions

Get ready for the fact that at first you will have to work at a loss. It is very good if you have a small flow of visitors (about 70 per week) after a year of continuous activity. And in order to reach a profit of at least 90,000 rubles. per month, you need to see up to 40 patients daily. As you can see, the prospects are far from bright, but the good news is that they still exist.

Picking up good staff and providing a wide range quality services, you will be able to develop a client base and create a truly profitable business.

Approximate estimate of necessary expenses (for a room of 60 sq. M)

Registration, paperwork and licensing costs	From 60 000 rub.	one time
Rent (depending on city and region)	From 70 000 rub.	Per month
Cosmetic repair and arrangement (furniture, office equipment)	From 400 000 rub.	Before opening
Procurement of equipment (+ form for staff)	From a million rubles	One time (you can buy later)
Advertising and necessary printed materials (forms, recipes, cards)	From 50 000 rub.	Before the opening (then look at the situation)
Salary for staff	From 80 000 rub.	Monthly
taxes, expenses public utilities	From 20 000 rub.	Monthly
Purchase of medicines and other goods (depending on your needs)	From 15 000 rub.	Monthly

Now you can calculate how much it costs to open a veterinary clinic. If you do not have a large starting amount, then try to take a state or commercial loan, you can also look for investors. But keep in mind that the more money you invest, the further the payback period of your business is pushed back.

However, despite all the difficulties and ups and downs, over time there is an opportunity to become a very prosperous entrepreneur and owner of a respected institution. Knowing about the necessary aspects of this activity, you will certainly succeed.