How to open your rocking chair. How to open a gym, where to start? What should you spend on in the beginning?

Nowadays, the market for fitness services is developing at a very fast pace. This direction is considered one of the most common types of business. In terms of popularity, fitness services are second only to IT technologies and the entertainment business, for example,.

Since the competition in this type of business is still small, you can enter it without any problems. Therefore, many entrepreneurs who create profitable business, are interested in how to open a fitness club from scratch. In order for a business to be successful, it is necessary, first of all, to draw up a competent business plan.

Business features

A modern fitness club is an unusual rocking chair that lacks basic amenities. Such an institution is obviously doomed to failure, since people want to play sports in comfortable conditions. It is unlikely that anyone will pay good money for visiting a gym that does not have air conditioning and a shower. The future belongs to modern, state-of-the-art fitness clubs.

In order for customers to visit your establishment with pleasure, you do not need to rent a huge hall with a swimming pool. It is enough to find a cozy room in an ordinary residential area, the area of \u200b\u200bwhich does not exceed 100 square meters. meters. The most important thing is to choose the right simulators and find experienced highly qualified instructors.

The cost of opening a fitness club directly depends on its location. For example, renting a cent will cost you sky-high, and you will have to work for several years without a profit to compensate for the costs. Therefore, give preference to sleeping areas of the city.

Room selection

Before renting a room for a fitness club, pay special attention to some important points:

The fitness club should be located in a convenient place to visit.
Competitors should not work near your establishment.
You should choose a densely populated area with high-rise residential buildings.
Pay attention to transport interchange.
The room must be equipped with a ventilation system, as well as showers and toilets.
The ideal option is to purchase the premises in the property, rather than renting.

It is advisable to equip a sauna in the fitness club. This is a fairly popular service, thanks to which your institution will be very popular. When compiling a business plan for a fitness club, it should be noted that wealthy people usually visit fitness clubs that offer such Additional services like beauty massage, solarium and bar. According to experts, they can get up to 30% profit.

Equipment

The most common simulators that can be found in almost all fitness clubs are:

Horizontal bench - up to 2.5 thousand rubles;
Bench with a leg machine and a barbell rack - 4 thousand rubles;
Press simulator - 5.5 thousand rubles;
A simulator for developing chest muscles - 22 thousand rubles;
Smith's car - 19 thousand rubles;
Treadmill - 16 thousand rubles;
Leg press simulator - 24 thousand rubles.

In addition, you need to purchase various barbells, dumbbells, discs and more. If you do not have enough funds, you can lease the equipment for the fitness room.

Also, do not forget about monthly expenses:

Public utilities;
Equipment depreciation;
taxes;
Advertising;
Employee salaries.

Before you open a fitness club, select professional highly qualified staff. Many clients refuse to work out in a certain fitness club just because they cannot find a common language with the instructor.

Profitability

If you invest about 10 thousand dollars in a fitness club and set the price for classes at 50 rubles. for one workout, your investment can pay off in just 1.5 years. An elite institution will require more serious investments, but the cost of one visit to such a fitness club is much higher. The profitability of such an institution, according to experts, is about 30%.

What can you save on?

Many entrepreneurs are wondering how to open a sports club without spending a lot of money.

There are a few easy ways to save you money:

Visitors to fitness clubs rarely pay attention to what the ceilings or walls in the room are decorated with. If you refuse to finish with elite materials and paint them with ordinary paint, you can save a decent amount on repairs.
When it comes to equipment, you should not buy expensive equipment from well-known manufacturers, as customers pay little attention to their origin. The main thing is that all equipment is durable and of high quality.
An inexpensive economy class fitness center does not need advertising on television or radio. It is enough to stick ads around the area and make a bright attractive sign. The distribution of leaflets and advertising on the Internet, for example, in in social networks. It is also desirable that your first customers post positive reviews about your fitness club online.

What can't be saved?

If you want to open an institution that will bring stable income When developing a business plan for a sports club, consider a few important points:

Don't skimp on staff salaries. Only highly qualified employees should be hired. Remember that real professionals will never agree to work for a penny.
If the hall is stuffy, customers will go to another fitness club. Therefore, make sure that the room is equipped with a high-quality ventilation and air conditioning system. Thanks to this, you will be able to maintain a comfortable temperature in the hall.
Each locker room should have at least 2-3 showers. For these premises, buy expensive high-quality plumbing, which is durable and has a pleasant appearance.

Paperwork

When it comes to what you need to open a fitness club, do not forget about the execution of documents that confirm the legality of your activities. Since 2009, health and fitness services are not subject to licensing. A license may only be required to provide medical services. To open a small fitness club, it is enough to register as a private entrepreneur in order to pay single tax.

Since customers do not have much confidence in private entrepreneurs, they prefer to buy fitness memberships from legal entities. To avoid paying heavy taxes, you can register an LLC. After that, the coaches are registered as private entrepreneurs who pay a single tax and sublease the premises to them. Start-up businesses may not pay income tax for several years. This is provided for in the Tax Code. Thanks to this, you will save yourself from unbearable tax payments.

Where to get start-up capital?

To enter the fitness services market and become a full-fledged participant, you will need a large start-up capital. Some entrepreneurs who do not have on hand free funds, but they want to work in this area, they are interested in how to open a fitness club without money? The answer to this question is simple - contact the bank and take a loan. It should be remembered that such an institution pays off in 1-3 years. In addition, private investors who want to raise their image can be attracted to their business.

Summing up

A successful fitness club, in which 40-50 thousand dollars has been invested, can pay off in just a year. In the future, its profitability largely depends on the number of customers, pricing policy, as well as the introduction of various additional services. What can be opened in a fitness club has already been mentioned above. The profit of a small gym is usually 1-10 thousand dollars per year.

A healthy lifestyle today is becoming fashionable not only among young people, but also among people of different generations. In this regard, the fitness services market is rapidly developing. The demand for them is growing every year. This trend is encouraging. Well, businessmen are in steadily increasing demand. Today, especially in big cities, you can find sports clubs with different opportunities and any price categories. Today we will talk about how much it costs to open a gym designed for people with average incomes.

How to start opening a gym?
What equipment to choose for the gym?
How much can you earn with a gym?
How much money do you need to start a business
What OKVED must be indicated for the gym
What documents are needed to open
What taxation system to choose for the gym
Do I need permission to open
business technology

How to start opening a gym?

The main thing for this business is to find suitable premises. Since its area should not be small (about 150 sq.m.), and there are a number of equipment for equipment sanitary requirements, this issue will need to be worked on. In addition to the main gym with exercise equipment, it will be necessary to equip showers, bathrooms, and locker rooms. Typically, such premises occupy two-thirds of the total required area.

Since we are describing the opening of an economy class institution, you need to correctly determine the prices for classes. You need to study the current cost of one hour of training in the fitness halls of the city and set your rates a little lower. This is not to lure customers away from competitors. The gym usually provides fewer services, so the cost of its visits is lower.

It is important to correctly determine the work schedule of such an institution. weekends and public holidays practically shouldn't be. People will come to training in the morning and in the evening. After lunch, of course, the influx of visitors is much greater. It is desirable that the hall is open from 9 am to 9 pm.

Both women and men usually work out in the gym. Changing rooms and bathrooms should be separate. The very same gym with simulators can be made common, but experts often advise to share them too.

What equipment to choose for the gym?

The key to the success of a sports club is the equipment in it. Since we are organizing an economy class establishment, we need to buy exercise equipment from inexpensive but reliable models for the gym. You can also choose used equipment, and the cost for it is approximately the following:

For the convenience of clients, especially young mothers, they often make a children's corner in the gym. Kids can not only have fun there, but also do healthy exercises. Exercise machines for children are the same exercise bikes, a kayak, a treadmill. Children especially love a trampoline with handrails, boys will be interested in mini power plants.

Opening a gym is expensive, but with good planning, it could be profitable as early as the end of its third year. A well-designed gym business plan will help determine the costs and calculate its profitability.

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Services

When opening a gym from scratch, first of all, it is necessary to meet the needs of its future visitors.

Most people go to the gym for:

cardio training;
strength training.

Given that they come to the gym unprepared, it is necessary to provide the services of a qualified trainer who will draw up a training program.

If there is free space, you can open an additional gym, where you can organize classes:

yoga;
Pilates;
dancing;
fitness.

Relevance

The relevance of the business is determined by:

desire to lead a healthy lifestyle;
the need for a beautiful figure;
lack of similar centers in residential areas;
relatively quick payback of the business.

Advantages and disadvantages of opening a gym

Description and analysis of the market

Almost every major city has gyms. This is due to the needs of the population in taking care of themselves and their health.

Moscow. The fitness services market is highly developed and is in steady demand among the population.
Saint Petersburg. Here the market is quite developed, but the leadership still remains with the capital.
Million cities. The market is relatively underdeveloped, but is gaining momentum, there are opportunities to develop your own business.
Other cities of Russia. The market is very poorly developed or not developed at all.

According to the data of major sociological services, it is considered promising to open gyms in small towns. Provided that the market is not crowded with offers from competitors.

To date, large fitness networks are represented in the capital regions, but they are beginning to expand.

So, the regions went:

X-FIT;
Fitness area;
Hammer;
Fit Studio.

The target audience

As a rule, people go to the gym:

from 15 to 50 years;
women who want to lose weight;
men who want to shape the figure;
to maintain physical tone;
office workers suffering from physical inactivity;
those who want to strengthen the heart muscle (cardio training).

They choose a gym according to the principles:

proximity to home;
proximity to work.

Therefore, when calculating the target audience, the location of the fitness center is taken as the basis.

To calculate the audience, you need:

Determine the radius of action on the map. A dot is placed in the center of the proposed location and a radius of 2 km is outlined. There are potential visitors in houses and offices located in this segment.
Define competition. If there is a competitor's gym within your intended range, it is recommended that you select a different location. It is desirable to be farther from the competitor than the border on the map passes.
To study the need of the intended audience for the services of the gym. It is possible that this area has open area for workout, which is popular among residents and you can attract them to a paid gym only in winter.

Competitive advantages

Competitive advantages of the gym can be:

Flexible pricing policy. Gym can run wholesale subscriptions for a year at the price of a monthly payment of 10 months. This move will increase the loyalty of regular visitors.
Flexible class schedule. A person is free to independently choose the schedule of classes (time, day). If he is limited only by the calendar month and the number of training sessions, he will be able to set his own schedule. This approach will appeal to those who want to control their workouts on their own. The coach is free to set the training time based on his schedule.
Possibility of replacement. You can attract additional visitors by allowing the replacement of one visitor with another. At the same time, the number of classes per month is limited, so walking every day with one subscription will not work.
Equipment. Most visitors will prefer to work on modern equipment.
Strong coach. Attracting a strong coach, preferably a media person, people will come to the gym who want to get to know him or participate in bodybuilding competitions.
Personal approach to lessons. The task of the coach is to motivate to do the right thing and to find a personal approach to each person. People are more willing to return to the gym with good motivation and interaction with the coach.

Advertising campaign

When compiling a business plan for a gym, it is necessary to provide for the costs of an advertising campaign.

external;
internal.

outdoor advertising

To get their attention, use:

outdoor advertising;
design of the facade of the gym;
email distribution;
distribution of brochures and flyers.

Internal advertising

Inside the hall you can place:

motivational posters;
leaflets;
branded products;
someone else's advertisement.

Step-by-step instructions for opening a gym

To open a gym, it is not necessary to contact specialized companies, just follow the instructions:

Make a business plan.
Compose calendar plan discoveries.
Make a financial plan.
Attract investments (bank, borrower, investor).
Decide on the form of ownership of the business (IP, Company).
Buy / rent a room.
Furnish the room.
Get approval from the inspection bodies (Rospotrebnadzor, fire protection, etc.).
Hire staff.
Run advertising campaign.
Open a gym.

Documentation

You can open your own gym in the status of an individual entrepreneur or a company (joint stock, limited liability).

Comparison/Name	IP	OOO
pros	simplified taxation system; simplified reporting system; the ability to work with small orders.	opportunity to work with large clients; the possibility of using VAT.
Minuses	it is impossible to conclude large contracts (over 100,000 rubles); restrictions on activities (it is necessary to select several OKVEDs to expand the list, which affects taxes).	the need to frequently submit reports to inspection bodies; the need to hire a full-time accountant; a more complex system of taxation and deductions to off-budget funds.
List of documents to open	an application indicating the data of the entrepreneur and the selected OKVED codes; photocopy of passport (full); check for payment of state duty; application for the transition to the simplified tax system in 3 copies (simplified taxation).	Before you need: open a checking account; calculate and pay the authorized capital. The following are submitted to the tax office: application P11001; decision of the meeting of founders or one founder; 2 copies of the charter of the LLC; check for payment of state duty; document on registration of the name of the legal entity; document confirming legal address OOO; OKVED activity codes.

For the work of the gym, the codes of the All-Russian classifier of types are suitable economic activity(OKVED):

85.51 Individual lessons with trainers and teachers;
93.11. Activities of sports facilities;
93.13 Activities of fitness centers.

If necessary, you can choose one code, or you can choose all. The more codes, the higher the tax base. Often, entrepreneurs prefer to write an application for payment of 6% of income (simplified taxation).

Vyacheslav Khokhryakov tells how to register an IP on your own.

Also, to open a gym, you will need to conclude agreements with Rospotrebnadzor for servicing:

air conditioners;
fans;
ZhEKa;
recycling light bulbs.

Before opening, you will need to obtain permissions:

at the fire department;
in sanitary and epidemiological services;
with the local property management authority.

Room and design

For the successful operation of the fitness center, a large room with an area of at least 100 square meters is required. m. The best option is to buy. Renting such a room can be more expensive than purchasing it, especially considering the need for its equipment.

In addition to the main hall, the room should be equipped with:

dressing room;
shower cubicles;
visitor area.

Often gyms also install:

sauna;
pool;
sports bar.

Basic requirements for the premises:

good ventilation;
the ability to control the temperature (17-19 degrees in the hall, 21-26 in the locker room);
air humidity 40-60%.

The premises for the hall must comply with the norms of SNiP:

2.04-05-91;
2.08.02.89;
11-12-77;
23-05-95;
2.04.01-85.

Apart from technical requirements aesthetic requirements are placed on the premises. The hall with simulators should be spacious and equipped with mirrors.

receiving visitors;
cardio training;
strength training;
fitness.

The reception or reception area should be equipped with an administrator's desk and a soft seating area for visitors to the hall.

Equipment and inventory

The success of the gym directly depends on the equipment installed in it. If the hall is equipped with old exercise equipment, it will be difficult to attract visitors who are willing to pay money.

For those who came to the gym for cardio training, you need to put:

treadmill;
exercise bike;
stepper;
elliptical trainer.

For strength exercises you will need:

bars (minimum 3);
squat racks;
dumbbell complex (from 2 to 25 kg in increments of 1.5 kg);
bench for bench press;
press bench;
inclined bench.

Also, visitors will need auxiliary equipment:

deadlift belt;
wrist bandages;
weighting agents.

In addition, separate muscle simulators are purchased for the gym:

press;
biceps;
triceps;
back;
chest.

Often put in the hall:

Swedish wall;
boxing bag.

For sports, you will additionally need to buy:

fitness ball;
fitness mats;
mats;
ropes;
gymnastic tape;
expanders.

You can save on the purchase of equipment if you purchase it from a bankrupt fitness club.

Staff

To ensure the operation of the gym, employees are needed:

director;
administrator;
trainer;
security guard;
cleaning woman.

For coaches, it is necessary to provide for a rolling schedule, which will ensure the constant presence of one or two specialists in the hall. To reduce the cost of their salary, you can set a salary and a percentage of personal training. He will be motivated and will try to keep clients in the room. However, personal training should not be free.

According to the requirements of the legislation, the employees of the sports club must have:

medical books;
certificates and permits to teach fitness.

Financial plan

The financial plan for opening a gym includes the costs of:

initial;
regular.

How much does it cost to open a gym?

The cost of opening a gym is calculated based on the planned costs of its operation. In order to calculate how much the opening costs at the first stage, consider the option of buying a room. Renting may be impractical due to its high cost.

At the first stage, to open a gym, you will need to spend at least 7 million rubles on premises and equipment.

Cost item	Estimated prices in rubles	Source of funds
Purchase of premises	4 000 000	Own
Hall equipment	2 000 000	Borrowed
Changing room equipment	250 000	Borrowed
Shower equipment	150 000	Borrowed
Sports bar equipment	150 000	Borrowed
Reception area equipment	150 000	Borrowed
Renovation of premises	500 000	Own
Permits from regulatory authorities	50 000	Own
Advertising campaign	100 000	Own
Total	7 350 000	Own funds: 4,650,000 rubles Borrowed funds: 2,700,000 rubles

Recurring costs

Recurring costs include:

employee salaries;
public utilities;
advertising.

Estimated monthly labor costs:

To reduce costs, the position of director can be retained.

Costs for utilities, security, purchase of goods for a sports bar:

Income

The fitness center is normally open on weekends and holidays, so staff are advised to have a staggered schedule.

To determine the profitability of a business, the following parameters are taken as a basis:

the cost of a monthly subscription to the gym - 2000 rubles;
the cost of a fitness subscription is 1500 rubles;
gym visitors per month - 80;
visitors to fitness classes per month - 40;
one-hour subscription - 150 rubles;
30 such subscriptions are sold per month;
the monthly revenue of the sports bar is 300,000 rubles.

Calendar plan

Risks and payback

The main risks of opening are the lack of customers. Therefore, it is important to evaluate the intended target audience and its solvency.

If we take the above financial parameters:

the monthly profit of the hall is 159,500 rubles;
the annual profit of the hall is 1,914,000 rubles.

With such a profit, it is possible to cover all initial expenses by the end of the third year. If the hall gains popularity - sooner.

Photo gallery

Flyer Volume letters

In order to open a gym need to:

Get a fitness professional certification. Solvency is an important part when opening a gym. Investors will view your level of experience in the industry as a reflection of your competence and ability.
Review and selection of gyms. Sports clubs offer a range of services to their clients. Factors in the type of services and classes that your gym will offer will influence the definition of the customer base. For example, a gym for the elderly, perhaps customers will want to do yoga, Pilates and aerobics.
Find a location. Look for demographic areas that will support your gym's services. Location is important to clients, so a factor in higher rental rates when estimating startup costs cannot be ignored to afford locations closer to your client base. When looking for a location, consider things like driveways, parking, and visibility.
Buy simulators after choosing services. Choose the fitness equipment you need. Some factors such as cost, new technologies and Maintenance equipment plays a role in the selection, including machine weights, treadmills, free weights, bench weights and mats. Consider leasing and purchasing options when estimating the cost of equipment.
Write a business plan and get funding. Depending on your experience, you may feel quite confident starting a business from scratch with little or no outside support. However, building a strong brand and minimal startup costs can be a challenge. If you are new to the fitness industry, you will feel more comfortable buying a franchise. This strategy is usually slightly more acceptable than opening an independent facility, as it has a well-known brand and low start-up costs. You will also likely need monthly deductions for the annual franchise fee in your business plan. There are pros and cons to each approach, so be sure to use the strategy that works best for your specific needs.
Apply for a business permit and license. Opening a business requires registrants to, and adhere to, all governing laws. You will need to apply for a business license and comply with regulatory laws such as building permits and health department requirements.
Business insurance. Sports clubs are places where injuries and accidents can happen. The conditions for purchasing some form of business insurance will be protection for the business and your clients. They will not be afraid to come to the hall, because by visiting it they are already insured.
Decorate the gym, install fitness equipment, hire staff and start an advertising campaign. The staff is the face of your business, so do not skimp on its training and select those people in whom you will be confident. People love to be in a room they like and the gym is no exception. They must come there with joy. For advertising, use flyers, advertisements, brochures, forms and recommendations. They are one of better ways attract attention
Get ready to open the gym.

The main theses to open a gym:

Own properties can offer more freedom, but can give brand recognition. You are not dependent on financial plan from no one.
Franchises offer a lot of support, but there are costs associated with this infrastructure. The benefit of a franchise is that you start your business with an established name that offers brand recognition that attracts customers. Starting a small business under the name of a franchisor and organization is very helpful for people starting a new business.
Do what is best for your specific needs.

The guests of the gym will be both men and women, so you should make 2 locker rooms (male and female), 2 showers, a toilet. source of all cash receipts this case guests are counted, so you need to roughly calculate their number.

How much does it cost to open a gym? Let's just say the amount will not be small. Starting a business, even in such a developed service market, you should understand that the cost will be high, but if you think through everything from start to finish, then you will not lose. The two ingredients that make a business successful are a big start-up capital and a good business plan. In the first case, you will most likely have to take out a loan from a bank or buy a franchise (we will talk about this in detail later), and in the second case, you need to determine for yourself what you want to see in the end. To do this, look at your project from the point of view of the consumer. What do you want to see in the gym, what should it be like, what hours to work, how much does the subscription cost, is it convenient for you to get there, are the staff friendly, qualified instructors, are additional services important to you, such as a mini-bar, showers, comfortable locker rooms, etc. All these nuances are very important, because it depends on them whether the client wants to come back to your gym and why. Knowing the answers to all these questions and having a starting amount and a professionally written plan for opening a gym, you will definitely be able to name the exact amount that you spent on its implementation after a few months of work.

When planning financial, consider not only the salary of employees, but also other production costs. In the list of production costs there are costs for company registration, management and implementation. It is worth noting, in fact, that wage instructors and all other staff and office costs are management costs. A more expensive item is renting a building. Visitors should perform exercises on comfortable devices. When planning, consider what category your gym is. If this is, for example, an economy class, then it is more profitable and cheaper to take used exercise equipment in excellent condition. Finding them is not so difficult, because a self-respecting gym always looks after the cleanliness and serviceability of all equipment for the safety of its customers. You need to register as a private entrepreneur and think about which taxation system is better to choose.

Determining your target market will help you figure out how big your gym should be and what equipment you should have. You will probably need some capital to buy or rent a place and write it in. necessary equipment. Choose a location that is accessible to your customers. Employees can make a significant contribution to the success of your business, so you must hire capable and professional people who can provide excellent service. Before the preparation process is complete, you must begin planning a sales and marketing campaign, offering special discounts or promotional items to attract customers. Financial expenses should not be underestimated.

Apart from a decent sized seat in a good location, you need to consider exercise equipment, locker rooms, showers, saunas, etc. Many new gyms offer group exercise classes led by qualified fitness instructors, with classes including aerobics, cycling, boxing, yoga, pilates and even dancing. Some gyms offer swimming pools, squash courts and boxing areas, and additional fees are sometimes charged for using these facilities.

If you want to start a business in a sector dominated by big players, you need to create something very different to the standard model. Start with a main gym that caters to as many different groups as possible, extremely difficult as large companies have economies of scale and purchasing power. It is almost impossible to give an approximate cost for opening a gym.

So you want to open a gym? Here are some guidelines for pricing:

Before Total decide, V Which gym do you want to open. Do you want a powerlifting club that is just self-sustaining, or do you want a gym where you try to generate enough income.
Find out how much it will cost for rent, insurance, electricity, phone, internet, permits, and many other expenses needed to get started. You may not be able to account for some of them. Then see if you are going to be able to afford your expenses for at least six months without income.
Now, double your estimated costs and halve your estimated revenue. V over the next six months, because it will probably happen.

4. Decide, How are you going to get the necessary capital.

Write a business plan.
Find a way to invest your own money. It's also unlikely that any investor is going to give up their money if they don't see that you're willing to take the risk too. If you are hoping to borrow money from a bank, they will require a business plan.
Start preparatory work. Locate other existing gyms within at least 5 meters and analyze the demand for them. Now you need to find your niche.
Buy insurance.TO Consulting a specialist insurer is a good idea, as you may need a non-standard insurance policy to cover all the possible cases that may occur during the exercise.

To find out how much it costs to open a gym, draw up an approximate business plan, namely, calculate its financial part.

Sample items that would be:

Legal aspects.

Documents for paying taxes.
License. To work in this business, as in any other, you need to work according to the law. This is a very complicated process, because in the state, in different cities there may be different requirements for a license to operate a gym.
Register as a subject of taxation. In the place where your object will be located, you need to register with local authorities . Taxes may vary by city. Consult with lawyers.
Name the company and register the name. Gyms must have a name to operate. The registration process may vary depending on the locality. If you yourself are the owner of the gym, then how individual entrepreneur you can give the business your name.
Business insurance . Take care of the safety of your visitors. Exercises that are performed during the work day can cause injury, so precautions do not hurt.

Opening plan.

Profitable location. In the case of small businesses, an important part of success depends on location. The location should be chosen based on the target group of people that this room will target. People don't want to look for a gym away from home for their own sports needs. The best space is the gym that is affordable and competitive with other gyms on price.

When choosing a place to play sports, consider:

Premises for rent. If you are renting a room. Then you need to pay rent, and this is a certain expense item. It will be different, so include the maximum cost when planning, but look for a cheaper option, so you will have additional working capital.
Proximity to settlements. If the location of the hall is away from their own clients, they will not go there. The gym should be located within or close to the population and be accessible so that it can be easily reached by public transport.
Market conditions. Opening a gym across the street from an already located fitness center is a risky move and additionally high competition.

Determine who your room will be for . Conduct a survey to determine the gender and age of your customers. In addition to fitness equipment, many niche gyms offer whole line other services and additional services.
Get a loan or raise additional capital from investors . Like any business, opening a gym costs money. Obtaining space, acquiring equipment, hiring staff, as well as registration, license fees requires a large capital investment. It is impossible to cover all these costs on your own.
Buying a franchise . This is very beneficial. You work under the name of this major network and don't worry about being unknown. Home company usually covers the opening costs, offers own equipment, or pays to buy it. It should be borne in mind that the main profit goes to the company owner of the franchise.

The franchisor company offers its support for the owner of the gym. For example, financial support, legal assistance, recruitment, landscaping.
Firms that plan to buy a franchise can usually require the company to submit a plan for you to work under it.
Before signing a franchise agreement, study it.
Opening preparation.
1. Space and equipment. The best gyms offer a wide range of exercise options. The gym must meet the needs of the buyer. For example, all that is actually needed for basketball is a small number of volume hoops, which must be placed indoors or outdoors. We offer sports options:
Basketball:
Football:
Treadmill.
Baseball:
Boxing / Sparring:
Indoor or outdoor pool.
1. Equipment for training on simulators with free weights. Customers visit the hall with a purpose and often want to put their body in order. Exercises using dumbbells, barbells, weights and other means should be located in any room. The most popular exercise machines with weights:
Presses.
Squat racks.
Rugs.
Racks for bending arms.
Lifting, submersible racks.
For upper body exercises, racks with dumbbells and benches.
1. Isolation machine for training different muscle groups.
2. Cardio equipment:
Stationary bikes.
Elliptical trainers.
Treadmills.
Stair machines.
Rowing machines.
1. Group lessons:
Swimming lessons.
Martial arts.
Cycling group
Yoga.
Pilates.
Staff.
1. Administration, front desk staff. This staff is responsible for the operation of the entire sports club. They look after the cleanliness, the work of trainers, visitors. Register new visitors, serve customers.
2. Instructor . Hire qualified instructors for the success of the establishment.
Coach qualifications. They must have an education in the field of healthcare, have work experience, find contact with clients.
Individual instructors.
1. Hired staff for group classes .
2. Personnel for cleaning and maintenance of technical equipment .
Atmosphere of the establishment: creating an unsurpassed stimulating atmosphere in the company through the use of first-class equipment, comfortable changing rooms and showers, floors, flowers and decorations can attract a huge number of customers.

Analyze the gym services market. You need to understand the number of halls, the cost of services, etc. Every piece of information will be essential.

This business is not new, but it does not lose its relevance to this day. Greater demand from dance establishments, fitness clubs and yoga studios. A great opportunity to keep yourself in good shape

A successful gym business project implies profitability if the load on the gym becomes uniform and unchanged. Start with a work schedule: divide the entire work time into 3 replacements. During the day, the load is the least most people go to work. Organize group classes in the morning. Perhaps reduce the price of morning classes, this will attract more people. After lunch - the average load, and the peak will be in the evening. In the summer, of course, you will have fewer guests, since almost everyone will leave to rest. And that means you can use the time to improve your work.

Hall can be converted into profitable business with no regard for competition.
Naturally, the initial cost of a gym is likely to be beyond the reach of people with low incomes, but if everything is arranged correctly, then it is possible with the least starting capital to be successful in this area.

So now you know what kind of gym you want to open, you have the investors and the money you need, and you know all your expenses and how much income you need. Do you have a solid plan a good place, niche and insurance. This is a fairly profitable business, because these establishments are in demand, and the contingent of buyers is quite diverse - from students to entrepreneurs.