Almost in every mall there are playgrounds and play areas for children, but many offer not just to keep the child busy while parents shop for a couple of hours, but provide full-fledged entertainment and exciting activities that you can devote to the whole day. We offer an overview of the wonderful children's and play areas in.

Central Children's Store (TsDM) on Lubyanka

One of the most famous not only in Moscow, but throughout Russia, children's entertainment and shopping centers is "", which was previously known as "Children's World".

Here you can buy all kinds of goods for children, from clothes to toys. And besides this, little visitors will find something to entertain themselves with. For example, visit the children's city of professions "KidBurg" (tickets will cost 400 rubles for kids under 4 years old and adults, 850 and 1200 rubles for children from 4 to 14, on weekdays and weekends, respectively).

Or Child Center scientific discoveries InnoPark (a ticket will cost you 600-650 rubles for a child and 700-750 for an adult, visits are a little cheaper on weekdays), unique dinosaur shows and robot shows will also delight you (the price of visiting is 800-1000 rubles). The Dinosaur Exhibition is a 2,500 sq.m. large-scale exhibition where you can admire dinosaurs different types life-size and even feel like a part of the prehistoric world thanks to the interactive component.

Business Center "Moscow-City"

If kids like KidBurg, then you should definitely take them to Masterslavl, one of the theme parks for professional orientation. It will be interesting for children from five years old and teenagers to try their hand at adult professions and get practical experience skill. Masterslavl is located in the Moscow City business center. The ticket price for an individual visit will be 1100-1400 rubles for children 5-14 years old. An adult ticket for an accompanying person will cost 300 rubles.

Shopping center "Aviapark"

By visiting the shopping center "", you can visit a wonderful place -. There are such parks all over the world, and recently one of them opened in Moscow. This is a whole city or even a small country where children can participate in various activities, trying themselves as a doctor, model or dentist, earning in-game currency and spending it on entertainment. The ticket price for children from 4 to 14 years old will be 1200-1500 rubles, on weekdays a visit will cost less. Adults will have to pay 600-750 rubles for entry, and the ticket price for children under 4 will be 350-450 rubles.

Shopping center "Vegas" on Kashirskoe shosse

The shopping center "" invites children to the Happylon Amusement Park, it is located in Vegas on Kashirskoye Highway and is an entertainment center for the whole family with rides, slot machines and other activities. The approximate cost of using the attractions is 100-300 rubles, payment is made using a game card, which must be purchased separately for 35 rubles. There is also a unique petting zoo "Zveryushki", located on an area of ​​450 sq.m. In it, kids can pet and feed the raccoon, ring-tailed lemur, mongoose, kinkajou, monitor lizard, kangaroo and other exotic animals. Ticket prices: 350 and 400 rubles, for entry on weekdays and weekends, respectively.

Shopping center "Vegas Crocus City"

Vegas Crocus City offers guests a similar kind of entertainment - the White Kangaroo petting zoo, where kids can not only see, but also interact closely with animals. A visit to the zoo will cost you 300 rubles on weekdays and 400 on weekends.

Shopping center "Luzhayka"

Another Moscow shopping center, "" opened the Playport club for young visitors, where there is a labyrinth, trampolines and other devices for outdoor activities and entertainment. A visit to the club will cost on weekdays - 800 rubles for children and 300 for adults, and on weekends - 1200 for children and 500 for adults. There is also a small petting zoo.

SEC "Rio"

Going shopping at the SEC "" on Dmitrovskoye Shosse, you can also visit the exotarium with an area of ​​3500 sq. m. and an aquarium, where it will be interesting for both the smallest visitors and older children. The cost of tickets to the "Exotarium" and "Oceanarium" will be 250-300 rubles for children and 500-600 rubles for adults.

SEC "Gagarinsky"

On the third floor of the shopping center "" there is a GAME ZONA for children. There are various attractions, and a lot of active entertainment, and regular events with guest artists.

SEC in June"

And if you visit the shopping center "" in Mytishchi, you can please the children with a trip to the Funky Town amusement park. For 2000 sq. m. settled down game attractions, video simulators and other entertainment. The cost of rides varies from 50 to 200 rubles.

SEC "Filion"

Amusement parks under the Happylon brand operate all over the world, there is one in the shopping center "". This is one of the largest indoor amusement parks in Moscow, its area is 6500 sq.m. It will be interesting here for toddlers, as there is a separate area for them, and for older children, who are waiting for multi-tiered labyrinths, attractions, including roller coasters and carousels, as well as highways. The price for visiting attractions is from 60 to 400 rubles.

Shopping center "Spring"

The shopping center "" is equipped with a thematic playground Parovozkino, where kids can come any day.

Shopping center "Avenue South-West"

No less interesting and open in the shopping center, which is located near the Yugo-Zapadnaya metro station, is the PlayLab Game Laboratory. Here, children are waiting for a lot of entertainment, including a game labyrinth.

Shopping center "Vnukovo Outlet Village"

And if you want to spend time outdoors, visit the Angry Birds Park theme park located on the territory. Here you can meet the characters of the popular game, have an active time and even play Angry Birds live on a special playing field. Entrance is completely free.

Shopping center "June Krasnogorsk"

In the shopping center "" young visitors will find a unique active recreation and adventure park "Merry Jungle". This is a place for active, exciting and safe rest where there are no electronic and computer simulators at all. All park attractions are designed to develop social, physical, emotional and intellectual abilities. There is a discount for large families. There is also a special system of discounts.

• Description of services
• Room selection
• Recruitment
• Marketing plan
• Financial plan
• Step by step opening plan

Business plan for organizing a children's playroom on an area of ​​​​50 square meters. m. in one of the shopping centers of the city (220 thousand inhabitants).

How much money do you need to open a children's playroom

According to our calculations, about 900 thousand rubles will be required to open a business. The main item of initial expenses is the purchase of equipment:

• Deposit for renting premises 50 sq. m. (2 months) - 120 thousand rubles.
• A turnkey set of equipment for a children's playroom (maze, attraction "air guns, rocking chairs, a sensory trail, a constructor made of soft modules, etc.) - 700 thousand rubles.
• Advertising - 30 thousand rubles.
• Business registration and other expenses - 50 thousand rubles.

Sources of project financing - own funds (40%) and borrowed capital - a bank loan (60%).

Description of services

The main purpose of our playroom is to give children the opportunity to have great fun, while their parents are calmly shopping in the mall. The presence of exciting game modules and a corner for creativity will not let any young visitor get bored. The cost of staying in our room will be 150 rubles per hour. on weekdays and 200 rubles per hour on weekends and holidays. At the same time, no more than 15 people can be in the room.

Room selection

To organize a business, it is planned to rent an area of ​​50 square meters in one of the popular shopping centers of the city. The rent will be 60 thousand rubles per month. Location - second floor, next to cafes and hypermarkets for children's goods (the most ideal place).

What equipment to choose for a children's playroom

About 700 thousand rubles will be spent on the purchase of equipment. Approximate equipment will include: a large play maze, an attraction "air guns", rocking chairs "butterfly and a giraffe", a curved mirror "cow", a "truck" constructor of 30 soft elements, a round mat "watermelon slice", a dry pool, a trampoline " merry clown”, plastic table and 4 chairs, floor mats, crocodile game module.

Recruitment

Four operators will be hired as staff, who will work in shifts 2/2. At the same time, two workers will look after the children. They will also accept payment and carry out wet cleaning in the room. Salary will be set as salary + bonuses. The average salary will be 17 thousand rubles per month.

What taxation system to choose for a children's playroom

The organizational form will be the usual individual entrepreneurship registered with the local tax office. It is planned to use UTII (“imputation”) as a taxation system. We believe that this is the most favorable tax regime for a game room, when the amount of tax does not depend on the business income. With UTII, the tax is paid in the form fixed amount, once a quarter. Application cash register not necessary.

Marketing plan

The traffic of the shopping center is about 3 thousand people on weekdays and 7 thousand people on weekends. The shopping center has many shops and cafes that attract parents with children. These are toy stores, children's clothing stores, a children's cafe, a cinema. In fact, this will ensure the flow of customers to our game room, even without additional advertising. According to preliminary calculations, the average attendance of our game room will be 30-50 people. on weekdays and 70 - 90 people. on weekends.

Financial plan

Let's proceed to the calculation of the main indicators economic efficiency business. Fixed monthly expenses

• Rent - 60,000 rubles.
• Wage operators + insurance (4 people) - 80,000 rubles.
• Depreciation of equipment - 15,000 rubles.
• Advertising — 10,000 rubles.
• Taxes (UTII) - 8,000 rubles.
• Other expenses - 10,000 rubles.

Total - 183,000 rubles. Monthly income

• The cost of visiting is 150 rubles. (weekdays), 200 rubles. (weekend)
• Number of visitors per weekday - 35
• The number of visitors on a day off - 80
• Revenue for 8 days off - 128,000 rubles.
• Revenue for 22 weekdays - 115,000 rubles.
• The total monthly income is 243,000 rubles.

How much can you earn in a children's playroom

Hence the profit: 243,000 - 183,000 (fixed costs) = 60,000 rubles per month. The profitability of the business, according to the business plan, is 33%. With such indicators, investments in the opening of a children's playroom pay off after 15-17 months of work.

What documents are needed to open a children's playroom

Before the business begins to function, you must have:

• registering you as an individual entrepreneur;
• document on becoming registered with the pension fund;
• permission from the fire department;
• registration of cash registers;
• permission from the sanitary epidemiological station;
• medical books of employees;
• documents confirming the safety of equipment.

What OKVED code to indicate when registering a game room

For a children's playroom, code 92.72 and 92.34.3 are suitable.

Step by step opening plan

You must complete the following steps.

1. First you need to register a company as an LLC or an individual entrepreneur, the second option is better, as you can enjoy some tax benefits.
2. After that, you need to select the OKVED code and register with the pension fund.
3. A necessary attribute in this case is a cash register, it can be replaced by forms strict accountability, but they will also have to be registered with the Federal Tax Service.
4. Renting or building premises.
5. Purchase necessary equipment(interior design, furniture, play structures, video playback equipment, etc.).

Currently, children's complexes are gaining popularity. The variety is simply amazing, especially for children who love to frolic so much. Therefore, step by step ready business the plan of the children's playroom will be relevant for the experienced and.

According to preliminary estimates, to open a children's playroom from scratch, you need to have funds in the amount of 900 thousand rubles.

This amount will include:

1. Room rental. The area will be 50 square meters. The rent will cost 60 thousand monthly.
2. Equipping a children's room with attractions - 700 thousand rubles.
3. Outdoor advertising will cost 30 thousand rubles.
4. Business registration and contingencies another 70 thousand rubles.

From this amount, the business owner can afford to contribute personal cash only 40%, it is planned to issue a bank loan for the missing amount.

Services

A sample business plan for a children's playroom sets certain goals - the most important aspect is that the children spend an unforgettable vacation separately from their parents while they go about their business. A variety of attractions will not let any child get bored.

On average, the cost of one hour of stay in a room for children will be 150 rubles per hour on weekdays, on weekends the amount will increase slightly and amount to 200 rubles per hour.

room

We plan to open a children's room in a large entertainment center with the highest traffic. For a game room, an area of ​​\u200b\u200babout 50 square meters is quite sufficient. m. Monthly, the rent will cost 60 thousand rubles. It will be located indoors on the ground floor, next to there is a cafeteria and a hypermarket.

Equipment

In order to purchase equipment, it is planned to spend the main amount - 700 thousand rubles.

For the full functioning of the selected business, we will acquire:

• Various balls.
• Rocking chairs.
• Curved mirrors.
• Soft constructor.
• Plastic houses.
• Materials for creativity.
• labyrinths
• Game module.
• Massage mats.
• Tables and chairs.

To work in the game room, according to the business plan, four employees will be required. Their work will be carried out in shifts - two days after two. There will be two employees per shift. Their duties include cleaning the premises, receiving payments. Salary will consist of two parts - a fixed salary and a bonus based on performance.

In total, each employee will receive 18 thousand rubles.

Taxation system

We will register a sample business plan for a children's playroom for an individual entrepreneur - an individual entrepreneur. Registration will be carried out at the local tax office. For the taxation system, the ENVR was chosen (it is also called imputed). For an individual entrepreneur, this is the best option. The amount of tax will not be large. It does not depend on the profit of the organization. The monthly amount will be fixed, and paid by the owner of the game room once a quarter. The presence of a cash register is not required, you can use sales receipts.

As soon as adults become parents, the question of how to organize the child's leisure begins to haunt them constantly. And how to combine your business with children's leisure as efficiently as possible for both parties? That's what children's playrooms are for.

While parents go about their business, children are supervised, communicate, play and learn something new. For parents, this is help, and for the owners of the room - business. And it can be profitable if you get all the key points right. How to open a children's playroom? The business plan is discussed below.

Registration

To register a children's playroom, you do not need to obtain any additional licenses.

The package of documents regulating this type of activity is reduced to a standard package of registration of a legally operating enterprise providing services to the public.

In this case, individual entrepreneurship is quite enough.

Such registration takes a minimum of time, and the level of costs here is quite small - within the limits of official taxes.

You can deal with registration issues yourself, but then you must be prepared to spend some time in the queue for filing and issuing documents, but you will be able to fit into the minimum budget.

If you are not ready to register yourself, doubt the correctness of filling out the registration forms and do not want to waste time on unproductive activities, you can hire a person who will complete this step for you. The cost of such services today is not so high, but it greatly simplifies the life of a future entrepreneur.

You will receive the documents at the same time as in the case of self-registration (and sometimes even earlier), but during this time you will be able to do for your future business what requires your direct participation.

Equipment (equipment) of the children's playroom

This moment is perhaps the most costly and responsible for this type of business.

You will have to work with children, and they are the most ruthless critics. If a child does not like your playroom, he will not come there again, and no mother will be able to convince him. But if you like it, then he will be your most grateful and regular visitor.

Children's room interior

The main elements of the equipment of the children's room may look like this:

1. Elements for mobile recreation. Children's town, slides, ladders, swings, wall bars, balls.
2. Stationery, objects for drawing and crafts, appropriate furniture.
3. Books for children of different ages.
4. Board games, puzzles.
5. TV, a set of cartoons and children's films.
6. Toys (only those that can be handled easily).

This list is not mandatory for every game room. You can vary it at your discretion, based on the possibilities of the budget and the technical capabilities of the room.

Playroom equipment for children

So, if you have a small room, you should not squeeze a huge town into it, you can completely get by with a small element. Common sense should become the main determining criterion in matters of room equipment. There are only two prerequisites:

1. The child should be comfortable and spacious enough to have enough space to play.
2. Your visitors must be safe. This is the most important requirement. All toys and pieces of furniture must have appropriate safety certificates, be made only from materials that are safe for children (it’s good if they are natural), and be able to be easily washed and processed.

It should also be noted that the quality children's inventory- quite an expensive pleasure. However, such things last much longer, they can be subjected to minor repairs if necessary, without replacing them entirely.

This is a smart investment compared to buying cheap pieces of furniture and toys that you will have to change after a short time.

Organizational moments

Speaking of organizational issues, we will again return to security issues in the first place.

Regardless of where the children's room will be located, both must comply with the most stringent sanitary and fire safety standards.

The same criteria must be met by all the items with which the room is equipped.

It is worth taking care of the availability of a first aid kit (we are dealing with children, and they often know how to do the most unexpected things), as well as a sufficient amount drinking water, disposable tableware and wet and dry wipes. The presence of a bathroom and a place for washing hands is also required.

When preparing your game room for the opening, make sure that as many of your potential buyers as possible know about this event. If the room is located in a shopping center, it is a good idea to place information on the center's notification system (almost every modern mall is equipped with it), as well as place advertising information in nearby houses.

If you're opening a game room elsewhere, it's worth spending a little more time on ads. Specific activities and ways to communicate with potential customers are determined depending on the specifics of your game room and the general traffic of visitors.

Children's playroom in the sports complex

Speaking about the format of the children's playroom, it is worth noting that along with the already familiar forms that can be seen today in almost every large supermarket, today the form of coworking is becoming more and more popular, which has already reached children's establishments.

More and more young mothers want to lead an active social life, while remaining together with their children. Coworking is ideal for such cases. Any mother can come here with her child. Each of them can do what he is interested in, the mother can work, negotiate or communicate with other mothers, and the child at this time can play with peers.

At the same time, a relaxed and creative atmosphere motivates them to constantly visit such spaces. Yoga, drawing and art classes creative development children and adults are perfectly combined in such spaces.

In the summer, coworking can be organized right on the street, in a park or square, because then your visitors will enjoy communication and fresh air at the same time.

Staff

Fun and interesting staff main value game room.

There are no clear criteria for age and professional education.

The main thing is that the person working with children in your playroom should be psychologically balanced, educated enough, and have the ability to establish contact with any child.

Naturally, the presence of a health book and regular passage medical examination is prerequisite for every employee who deals with children.

For everything else, you can rely on your own discretion. Both young animators and nannies of age can do their job equally well, corresponding to the tasks set, as well as the level you declared. In some cases, mothers themselves are also involved in working with children in the playrooms, who have a desire to communicate with the child as much as possible.

Children's products always sell well. At proper organization this business idea is doomed to success. : the main points for starting your own business.

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Profitability and place

The profitability of a playroom for children is closely related to its location. Therefore, it would be good to initially worry about finding a room located in a place with good traffic for your target audience. Traditionally the best places to organize such places are large supermarkets, shopping centers and shopping malls.

Here, parents are ready to spend a significant amount of time, and they are interested in organizing leisure activities for their child during this period. Children visit such places with pleasure, and it is they who initiate the trip to the shopping center.

Game complex in a supermarket

The malls themselves have an interest in the good performance of the children's playrooms, as both parties benefit mutually from a well-organized process.

If the level of profitability hourly pay does not suit you, you can provide a number of additional services that will attract more visitors to you.

So, we can talk about organizing holidays for children, holding birthdays and theme parties. Children are also interested in various creative workshops that can be held on a regular basis. So you will have a regular source of additional income.

Business plan for opening a children's playroom

The organization of a children's playroom can be a good business and bring its owner stable income, if you approach the matter thoughtfully.

There are several key points, which should be carefully considered at the stage of drawing up a business plan:

• questions related to registration;
• how to equip a children's room;
• where to find a room;
• selection of employees;
• advertising.

Each of these stages requires a certain amount of time and money. Having correctly calculated them, you can draw up a detailed action plan for yourself and calculate the payback period and the level of profitability of your business project.

It should be noted that the need for children's playrooms in big cities significantly higher than in small ones. However, here the level of competition will be much tougher than in a small town.

When preparing the launch of a new project, it is worth starting from the traditional analysis of the existing one. competitive environment. Look around the area that interests you, find out where children's playrooms are already operating, what services they provide. In this way, you can identify the clear needs of potential buyers and offer them exactly the service that will be expected at a given time and place.

This approach will help you start successfully, bring the payback period of investments closer and reach the expected level of profitability.

If you first decided to open a children's development center, then first you need to create a clear action plan for yourself. , where to start and what organizational points need to be taken into account, read on our website.

Step-by-step instructions for opening a point of sale cotton candy you will find in the rubric.

Opening an entertainment facility for children is a very promising business idea. Question about children's leisure is acute not only in large cities, but also in small towns of our country.

In a previous publication, we talked about how, in today's article, I want to discuss how to open a children's playroom. How profitable is this earning idea and how much does it cost to open a children's playroom?

To begin with, it is worth defining the concept of "children's playroom". What it is?

The playroom for children is a specially equipped room where parents can leave the child to play on certain time under adult supervision. As a rule, these establishments are very popular in shopping centers. While adults are shopping, children at this time can have fun in the children's playroom. Agree, this is quite a profitable and promising investment. The demand for the service will not fade even during the crisis, and there will be no special costs for the implementation of the project.

Business Benefits

• High demand. The childcare service is very relevant and in demand in modern world. Parents do not always have someone to leave their child with, so a children's playroom is a great and cheap alternative to a private nanny.
• Fast payback. This type business does not require relatively large financial investments and is quickly paid back. This significant plus makes this field of activity quite popular and competitive.
• small financial expenses. Naturally, you won’t be able to open a game room from scratch, you need start-up capital to start a business, but still the costs quickly pay off.

Business cons

• Work with children. This area of ​​business is quite specific and not suitable for everyone. If you are planning to open a playroom, you must remember the responsibility for the safety of young visitors.
• Competition. As noted above, high demand generates solid competition. Therefore, it will be quite difficult for a beginner at the initial stage, but having competently approached the implementation of a business idea, it is really possible to overcome all obstacles.

Business plan for a children's playroom

A well-written business plan will help you short time pay back all the costs of the business and get a solid profit.

The main stages of a business plan:

1. Idea selection. Determining the profitability of the project. Analysis of competition, demand for the service;
2. Organizational issues (registration of a business, purchase of equipment, rental of premises, recruitment);
3. Financial section (detailed calculation of the costs of implementing a business project);
4. Advertising concept and promotion of the project;
5. Business profit.

Business registration

Before you start your business, you should register your type of activity legally.

Required documents for opening a children's playroom:

• To begin with, you should choose a substantive form of activity. You can register as individual entrepreneur or establish entity, for example, LLC;
• Definition of OKVED codes - activities for the organization of recreation and entertainment;
• After that, you need to register with the pension fund;
• Conclude a lease agreement. It should be borne in mind that the premises must comply with the standards of Rospotrebnadzor and fire safety;
• Employees of your institution must have medical books;
• Obtaining permits for activities from the sanitary and epidemiological service.

An experienced lawyer will help you collect the entire package of documents necessary for registration, thereby saving you a lot of time.

Premises for rent

Before you open a playroom for children, you should choose suitable premises. It is most profitable to open such an institution in crowded places, as an option - these are cinemas, shopping centers, restaurants. Focus on people's needs. For example, in a shopping center, the popularity of a children's playroom will be quite large. It is inconvenient for parents to buy things and keep track of the child, and the baby is likely to prefer entertainment rather than boring shopping trips.

Square

As for the size of the area of ​​​​the game room, this nuance depends on your financial capabilities. It should be noted that the rent of space in the shopping center is quite high, but despite this, the opening of a children's playroom is promising idea business. The minimum area of ​​a playroom for children is from 30 sq. m. In such a room can simultaneously accommodate up to 20 children. If you are planning to open a game room with attractions, slot machines, then you should rent an area of ​​at least 150-200 square meters.

Equipment for children's entertainment center

Particular attention should be paid to the purchase of equipment for the game room. This part costs will be the largest. But you should not save on this, equipment for children should first of all be safe. In addition, you should purchase only certified toys that do not cause allergic reactions in children.

Minimum equipment for a children's playroom:

• Labyrinth - minimum size 20–30 meters;
• Inflatable trampolines are necessarily equipped with safety fences;
• Soft toys, cars, dolls, constructor;
• Slot machines, consoles;
• Board games, drawing sets;
• Tables, chairs, sofa, for comfortable work of employees and relaxation of parents;
• Lockers. In the children's room, you need to take off your shoes or put on changeable shoes, so it is necessary to equip lockers for the safety of personal belongings.

Staff

Employees who will look after children must be educated and decent. It is desirable that the nanny has a medical or pedagogical education. In addition, it is very important to find a common language with young visitors, just listen to the children and love to play with them and they will repay you the same.

Employees of the children's playroom must have a medical book and undergo regular medical examinations.

Remember that the safety of children depends on the attentiveness of the employee, so do not hire just anyone.

Organization and schedule of the children's entertainment room

For a comfortable stay and entertainment of children in the rest room, it is necessary to develop rules of conduct and visits to such an institution.

Schedule. As a rule, children's entertainment centers start their work from 8–9 in the morning and end around 21:00. There is a particularly large influx of people on weekends and holidays, so children's entertainment centers are open during this period.

Visit time. As a rule, the time for visiting the entertainment center is limited, you can determine how long a child can stay in your institution.

Safety and health. If parents bring an unhealthy child to the playroom, you have the right to refuse such a visitor, because there are risks of other children getting sick.

Promotions and discounts. On weekdays, especially in the morning, there are much fewer visitors to the children's entertainment room. Therefore, during such hours, you can attract customers by organizing promotions and discounts. Thus, you will remain in the black and will not lose your earnings.

Advertising

Now you know how to open a children's playroom. It's time to talk about an equally important issue - attracting customers to the institution.

A bright sign will help you attract customers. If you rent a place in a shopping center, then you should hang up bright signs, posters about the location of the children's playroom, so that visitors can easily find you.