Opening your own atelier is a type of business that will always be successful if you approach the organization of an advertising campaign correctly. It is very difficult to promote such a business from scratch without any investments, but this also applies to other types of business. For a business to generate income, an initial investment is required. To advertise the atelier, you will need funds for advertising in newspapers and magazines, it is desirable that these magazines be devoted to needlework or sewing. So, you can convey information about your institution to a huge number of interested people.

When describing your atelier, emphasize the benefits of working with you. Specify prices for standard services taking into account the price level of competitors. At first they should be an order of magnitude lower. You will need to establish cooperation with specialized stores where you can buy fabric, sewing supplies, accessories for the production of products self made. Leave your business cards in the above stores, advertising posters. In the largest woven shops, you can organize the acceptance of orders for tailoring or alteration of clothes according to individual orders. This will require hiring a well-trained person who can establish contact with the client and fully satisfy his needs. The first impression of the work of your studio will remain the most important. It is from the first impression that it depends on whether they will come to you again or prefer the ateliers of competitors.

Making a portfolio of studio work in the public domain

You can start your own website, which will present examples of your work, as well as the cost of each of them. Customers love when prices are listed, it helps them make a choice in your favor in advance. Together with the atelier, you can open a showcase with a sale finished products. Here you can implement finished products, and work uniform. For example, to avoid the downtime of your atelier and the work of employees, you can sew medical gowns or work clothes in parallel, which you then sell in the respective companies.

In order to advertise the studio, you can enter into contracts with big companies, with the aim of sewing corporate clothing for the company. In such companies, you can also leave your business cards and data. Make good discounts for large and regular customers, stimulating the desire to cooperate with your company in the future.

Hire highly professional specialists to work in the atelier. The success of your business depends on their professionalism. The work must be carried out by seamstresses within a strictly specified time frame, carefully, taking into account all the wishes of the client. Quickly and efficiently done work, coupled with affordable prices, will quickly make your studio popular and not in need of additional advertising institution. You can stimulate new customers with discounts on the first order, this is, firstly, a convenient way to find out the advertising source that brought the client, and secondly, increasing loyalty at the very beginning of the client-brand relationship.

• What documents are needed
• What equipment is required
• How to attract customers

Multi-colored dresses and sundresses, light windbreakers and jackets with fur, children's suits and pajamas with appliqués - which is just not available in modern stores and shopping centers. But even with such an abundance, there will always be those who want to sew a dress or suit to order, especially since the price / quality ratio today leaves much to be desired, since either inexpensive goods from China are sold on the market, or clothing prices are unreasonably high. Finding a really high-quality and stylish thing is not so easy. It is even more difficult to choose clothes for a person with a non-standard figure. Therefore, the sewing studio remains relevant in small towns and cities. Another thing is that only real professionals can run this business, who not only have an idea about the sewing business, but know all the secrets and nuances of the sewing business.

Sewing business: where to start

You need to start by studying the market and determining the services that the studio can provide. If there is an establishment nearby that specializes in sewing clothes for women, it may be worth opening an atelier for men. Or include in the list of services that competitors do not provide. The more services - the more customers you can attract in a short period of time.

Here indicative list services for clients;

• tailoring by individual order;
• copying models of famous designers;
• design and tailoring of evening dresses;
• repair of old things.

The list can be shortened or expanded, depending on the capabilities and desires of the entrepreneur, but it is worth thinking over it carefully before starting to draw up a business plan for a sewing studio

How to choose and decorate a room

A small studio, in your apartment, but it is preferable to immediately rent a room. For this, areas in shopping centers or the first floors of houses in residential areas are suitable. Consider the pros and cons of such a lease.

In shopping centers

• high traffic, hence easier to attract customers
• buyers who need to take in or shorten a newly purchased item can contact.
• there is security.

In living quarters

• difficulty in attracting customers;
• additional costs for security or signaling;
• the difficulty of finding an atelier, despite signs and signs.

For the premises of the studio, an area of ​​at least 25 square meters is suitable. m., and it should house a room for receiving visitors, a fitting room and a room for work at the rate of 7 sq. m. per person.

What documents are needed

To conduct legal activities, you need to complete all the documents. First of all, you need to register as individual entrepreneur and indicate OKVED 93.5 “Provision of other. personal services to the population"

Depending on the services provided, you need to choose, for example, OKVED code 18.22 for the production of outerwear or OKVED code 52.74 “Repair household products and personal items not included in other groups.

After that, you need to get permits from the SES and the State Fire Supervision.

What equipment is required

For a small studio minimum set equipment

• sewing machines - 3
• cutting table - 1
• overlock - 1
• mannequin -1
• iron - 2
• ironing board -1
• rack -1

Everything will require from 75 thousand rubles. It is also necessary to turn on lamps, patterns, scissors, needles, threads, zippers, buttons. That is, another 30 thousand rubles will be required. Furniture for the visitor's room - 25 thousand rubles.

How to find qualified personnel

Many owners of prestigious ateliers hire only employees with at least 3 years of experience. Although in some cases they accept graduates of vocational schools, who are trained specifically to work in their institution. The main thing you need to pay attention to when taking seamstresses is the accuracy of seams, cutters - so that the fabric does not “ride” in the first minutes.

To begin with, 1 cutter and 2-3 seamstresses will be enough, who can receive from 30 to 40% of the order and 1 cleaner. It is likely that other employees will agree to perform the functions of a cleaner.

How to attract customers

The key to a service business is customer acquisition. Advertising campaign is, of course, needed. But for a small studio, it makes no sense to spend money on serious advertising. Enough posts on social networks, bright signs and signs. It is possible to get good customers through paid advertising on the Internet.

The promotion of the atelier is also possible thanks to special “chips”, for example: a cutter's visit to the house, the purchase of fabrics, sewing on credit, etc.

You can also talk to the sellers of the nearest stores, who are interested in selling as many things as possible. They can reassure and direct customers to you who need to sew or hem a thing.

How much does it cost to open an atelier in 2017: the profitability of the enterprise

Depending on the city, the location of the atelier, the cost of materials and equipment, the cost of opening an atelier may be different. If you include the repair of the premises, the purchase of equipment, paperwork, advertising, you should count on the amount of 180 thousand rubles. Every month you will have to spend money on taxes, salaries of employees, rent, purchase Supplies, depreciation.

Earnings will depend largely on the number of services provided. Sometimes it is possible to earn no less or even more on the repair and “fitting” of things than on orders.

With the work schedule of the atelier from 10 to 20, you can take 15 orders per day from 200 to 500 rubles, as well as 5 orders for 1500 rubles and more. But to put a patch, for example, it will take 3 hours, and to sew a dress - at least 3 days. A good atelier can receive an average of 20-25 orders for tailoring and 200-250 for repairs. Earnings per month can be from 70 thousand rubles, while the net income will be 30-35%.

The costs, as a rule, pay off in a period of 3 months to a year, and if desired, it will be possible to think about expanding the business or include new "chips".

It's good to open a franchise studio. We can offer several options.

• "IMPERO exclusivemanufacture" - atelier-shop of men's clothing - 350 thousand rubles.
• "Agile weaver" - a network of ateliers for urgent clothing repair - 100 thousand rubles
• "Calabrio" - a network of shops for individual tailoring of business suits - 274 thousand rubles.

Although there will be more costs, the promotion of the enterprise will not be required. You can choose any option. The main thing is that sewing studios are in demand and their services are in demand.

Download business plan for a sewing studio

Marketing for an atelier or sewing company. Service promotion.

Epigraph: "To dress Russians, you have to sew with Italian quality and Chinese prices."

Sewing to order is fashionable and prestigious, but not everyone can afford the services of an elite atelier. Let's look at the work of thread and needle professionals from the point of view of a small business. Can a good dressmaker today have her own atelier? Experts are skeptical. Today, creating exclusive clothes is more expensive than profitable business, experts say light industry.

Classification and specialization of the studio

	Specialization and niches	Customers
	Wedding and evening fashion	Private individuals
	Knitwear and knitting	Private individuals
	Leather clothing	Private individuals
	Overalls (for workers)	Clients of the fuel and energy complex
	Overalls - medicine and ferret	Clients: sanatoriums, restaurant companies, medical institutions, private clinics
	Private sewing services	Middle class
	Minor clothing repair	Mass low-income customer
	Clothing for dance groups	Creative teams
	School uniform and corporate clothes	Private schools and firms
	Fur coats and sheepskin coats	Mass consumer
	Tailoring of curtains and bed linen	interior salons

Segments
The wedding is the largest and most stable segment. This is the most profitable segment of the market. Another money segment is tailoring of fur coats. But we will opt for wedding and evening fashion.

Competitors in the bridal and evening fashion market
1. Atelier
2. Wedding salons of the finished dress
3. Dressmakers homeworkers
4. Fashion brand stores

Product competitor Finished wedding dresses production:
Ukraine,
Belarus,
Moscow

Client portrait
1. Youth getting married, brides
2 Parents of graduates
3 wealthy ladies who want to look young and fashionable

Gender of the client - 99% - women

Seasonality of demand
Wedding dresses - May-September
Evening dresses - November-December
Dresses for High school prom- April May

Studio attendance
The most sensitive period is New Year's Eve. The average daily attendance is 5-10 people. The minimum flow of clients required for the studio to work for a month on zero, 5 people a day - an expert assessment.

A place for an atelier
It is better to open an atelier, which will be engaged in tailoring and repairing clothes, as close as possible to the city center, the interviewed experts advise. Firstly, shops selling fabrics are concentrated there. The traditional place for the atelier is the first floor of a residential building. also in Lately it has been noticed that tailoring and repair studios open in shopping centers with high traffic. Clothing stores are concentrated there, which means there will be a high demand for fitting and repair services.
Shopping centers
Clothing stores (concentration)
Fabric stores (concentration)

Atelier business problems
1. High production cost. Dear labor. Expensive stuff.
2 Strong competition from imported dresses from large manufacturers
3 Very little secondary sales. The client is always new. You need to spend more on a new client.
4 Systemic crisis of light industry in Russia. The absence of the fashion industry and the real modeling business.
5 Lack of culture of secular and evening life. Few places and events to show dresses.

Market situation
The light industry of Russia is experiencing a deep structural crisis, despite the growth in consumption and the increase in demand for its services. Fashion in Russia is sandwiched between two fires - between China and Italy. If the client does not have money, he takes cheaper goods made in Belarus, Ukraine, China, Turkey, if he has money, he buys Italy, or high-quality ready-made brands from Europe.

Pressure on private ateliers in last years intensified. Let's list the reasons
First reason. The construction of large shopping centers led to the expansion of quality European ready-to-wear brands into the market. As market operators note, in the last few years the demand for tailoring has fallen - the market is overflowing with finished products.

The second reason. From year to year, the flow of Russians who travel abroad is increasing. In Europe, quality clothing is cheaper than in Russia, and Russians dress there. Russia's accession to the WTO is coming - this will lead to a fall in clothing prices.

Third reason. Large domestic enterprises of light industry are getting on their feet and new fashion designers are appearing. If 5 years ago, apart from Yudashkin, no one knew, now the names of young fashion designers have increased. Money is being invested in their promotion at the federal level. They are better and more advertised than a small provincial studio.

How are the studios adapting to this situation?
They begin to trade in imported clothes themselves.
They open small points in Shopping Centers for fitting purchased products, and for one advertise their services.
Ateliers are looking for specialization: fur coats, knitwear or curtains.

Studio problems:
High staff costs
High rental costs.
Dependence on the flow of customers and the number of orders.

• Production plan
• Financial plan
• Studio monthly expenses
• • • • Similar business ideas:

A sample business plan for an atelier for tailoring and repairing clothes. How to open and promote an atelier with minimal investment.

According to some reports, household services are growing annually by 10%. Of these, the share of services related to the tailoring and knitting of knitwear accounts for about 8% of the total household services. Of course, tailoring and clothing repair will always be in demand, although this market can be considered crowded. The services of a sewing studio today are more often resorted to by people who have high requirements to clothes that are willing to pay extra, so long as trousers or a skirt fit their figure as best as possible. If you decide to try your luck at tailoring and repairing clothes, then you need to be prepared for serious competition for a client. This is especially true for large cities. In provincial towns the situation for opening an atelier is more or less favorable. But demand as well average check there much lower. The profitability of the studio, according to different estimates is 10 - 30%.

Price list of services atelier for tailoring and repairing clothes

How do tailoring and repair shops make money? Here is just a partial list of what such an organization can offer clients:

• Replacement of lightning - from 300 to 800 rubles. depending on the product. For leather products, replacing a zipper can cost more than 1000 rubles.
• Darning, stripes - 250 - 350 rubles.
• Liquid leather, repair of breakouts on leather products - from 300 rubles.
• Repair of sleeves (shorten, lengthen, change the width, etc.) - from 250 rubles.
• Shorten / lengthen the bottom of outerwear - from 500 rubles. depending on the product.
• Adjustment to the shape of outerwear (collar recutting, stitching on the sides of the seam, eyelet correction, etc.) - from 400 rubles.
• Repair and manufacture of pockets - from 150 rubles.
• Steaming - from 100 r.
• Minor repairs (making a belt loop, sewing on shoulder pads, making a loop, etc.) - from 30 rubles.

The most expensive services where you can earn decent money are the repair of fur products. Fur coats from rare breeds of animals, as you know, are not cheap and repairs, respectively, too. For example, a regular sewing of a sleeve with a cuff will cost the client at least 2500 rubles, and in some cases even 5000 rubles. True, the repair of fur products is somewhat seasonal (clients come mainly in autumn and winter). For children's clothing, as a rule, serious ateliers make a 30% discount from the price list. This allows you to significantly increase the authority of the organization (after all, children's clothes are not so big and it is easier to work with them).

Production plan

What is the advantage of an atelier as a business - it does not need large areas. The main thing is that three components are successfully placed in the room:

1. Seamstress workplace
2. Fitting area (closed booth)
3. Desk for orders (and trading place)

Therefore, the best option would be to select a room with an area of ​​​​25 - 35 square meters. m., no more. It makes no sense to overpay for extra square meters. Also, do not rent places in shopping centers. It's too expensive. For the services of repair and tailoring, people will go to an ordinary, even a semi-basement room. Excessive luxury in design, as well as the passability of the object, do not play a decisive role. Although the accommodation is in close proximity to a major shopping center or clothing market will be a great advantage. Since people who have bought clothes and need additional services, will certainly be sent to you. The maximum rent that a beginner atelier can afford is 500 rubles. per sq. m. (2018).

What equipment to choose for the studio

The next important point in the business plan is the choice of equipment. A balanced approach is also needed here, so as not to overpay for unnecessary and not quite necessary devices. According to statistics, studios do not use their equipment to 100%, so it makes no sense to buy expensive devices from well-known brands. Especially when investments to start a business are sharply limited. According to the preliminary plan for business, you will need:

1. Straight-through lockstitch machine (for example, JACK JK 8720H). To it, you will also need to purchase additional accessories in the form of needles for fabrics, shuttles, bobbins, oil, etc.
2. Overlock 4-thread. It is desirable to take a high-speed overlock with a capacity of 6000 st / min.
3. Blind stitch machine
4. Straight stitch machine with double advance. Such a device will be required to work with heavy products such as sheepskin coats, jeans, as well as leather products.
5. Loop machine
6. button machine
7. Furrier machine for working with fur
8. Ironing equipment - steam generator and ironing board.
9. Work table and chairs
10. Fitting room equipment (mirror, chair, screen)
11. Auxiliary equipment, as well as accessories (scissors, buttons, threads, rulers, etc.)

If you try and, if possible, take some devices in b. u., then you can meet 300 - 400 thousand rubles.

Which OKVED to indicate when registering a business

Main code: OKVED code 52.74, which covers the repair of household and personal items. Some additional codes, which also need to be specified if the atelier will produce these types of clothing or accessories:

• ready textile products, except for clothes - 17.40;
• knitwear: vests, jumpers, jackets, cardigans and the like - 17.72;
• outerwear - 18.22;
• other clothing and accessories − 18.24
• headgear - 18.24.4.

And also 51.42.5 - wholesale trade in clothing accessories and headwear.

What documents are needed to open

Since it is best to register an individual entrepreneurship for this kind of business, you will need a passport, an application for state registration, a receipt for payment of state duty, as well as a copy of the TIN certificate.

Recruitment for work in the atelier (sewing workshop)

Staff. Here the situation may develop in different ways. If initially you plan to open a small studio that will serve the advantage of a separate area of ​​​​the city, then the staff will be minimal. In most cases, it is enough to hire a clothing repairman and an atelier administrator who will take orders, purchase materials, etc. The master’s salary will consist of a small salary, plus a percentage of the completed order (approximately 30 - 40 thousand rubles per month). Administrators, as a rule, receive a full salary: 20 - 25 thousand rubles. per month. Be sure to read the article How to hire an employee step-by-step instruction ". If a slightly more “powerful” project is opened, then cutters for tailoring, tailors - generalists, seamstresses (they are also universal masters) are also included in the composition of the workers. Fund wages, naturally increases to 150 - 200 thousand rubles. per month. Such a sewing studio needs a constant flow of customers, which is extremely difficult to earn from the first days. It already requires an appropriate reserve fund and readiness for large losses to promote the business. Therefore more the right way, all the same, start small, and expand as necessary, purchase additional equipment and increase the staff.

What taxation system to choose for opening an atelier

Now for the business registration. This question can also confuse novice "businessmen". What to register an individual entrepreneur or an LLC right away? How to prepare documents which tax regime to choose? And so on and so forth. An inexperienced entrepreneur can have a head spin. In fact, everything is extremely simple. If you open a business one (one), then you do not need anything other than an individual entrepreneur at the initial stage. Go to the tax office and in 5 days (this is how much the tax office checks your documents for registration) become an individual entrepreneur (for more details, see the article " Individual entrepreneurship- the procedure for registering an individual entrepreneur“), having spent only 800 rubles of state duty on “everything about everything”. If you decide to open in partnership with someone, then here already without the status of an LLC, that is legal entity not enough. It is not advisable to hang all the responsibilities and risks on a specific person (which happens in the case of an individual entrepreneur). As a tax regime, the classic “simplification”, that is, the simplified tax system, is perfect. At your discretion, you can choose two options: pay monthly 6% of the revenue or 15% of the studio's profit. Which option is better? Everything needs to be calculated. If the costs are high, then it is better to choose the option with 15% of the profit. The transition to the simplified tax system must be made immediately after the registration of the IP (the transition is carried out upon application). Otherwise, you will remain on the "classic", with all the ensuing costs.

Do I need permission to open

The following licenses and registrations are required:

• Registration in the territorial office of the Pension Fund;
• Work permit of Rospotrebnadzor;
• Permission of the State Fire Supervision Authority to operate in this room.

Technology of tailoring or repairing clothes and accessories

Depending on the concept of the atelier, the further technological course of the enterprise will depend. If the specialization is aimed at tailoring uniforms or overalls, this requires long-term contracts, both with suppliers and for the sale of products. If the calculation of profit goes to a client with individual orders, here you need to focus on unique fittings, cuts and materials for making clothes or household textiles. Accordingly, the classiness of the studio workers is selected.

Financial plan

And so, let's calculate the estimated income and payback of a small studio, opened in a residential area of ​​​​the city on an area of ​​25 square meters. m. The population of the city is 250,000 inhabitants, average level wages - 18,000 rubles. Initial data:

• Room area - 25 sq. m.
• Rent per month - 12 500 rubles.
• Quantity permanent workers- 3 people
• Tax regime - USN, 6% of revenue

How much money do you need to open an atelier (sewing workshop)

• Deposit by renting a room for 2 months - 25 000 rub.
• Cosmetic repairs (wallpaper, lighting, ventilation) - 100,000 rubles.
• Purchase of equipment and consumables (accessories) - 350,000 rubles.
• Advertising expenses - 30,000 rubles.
• Business registration - 1 500 rubles.
• Other expenses - 25,000 rubles.
• Reserve fund - 150,000 rubles.

Total - 681 500 rubles.

Studio monthly expenses

• Rent - 12 500 rubles.
• Salary - 90,000 rubles.
• Deductions to off-budget funds - 30,000 rubles.
• Accounting (outsourcing) - 6,000 rubles
• Utility expenses (electricity, water, heating) - 8,000 rubles.
• Consumables - 10,000 rubles.
• Advertising - 5 000 rubles.
• Other expenses - 15,000 rubles.

Total - 176 500 rubles.

How much can you earn by opening an atelier (sewing workshop)

• Average bill - 700 rubles.
• The average number of clients per day is 20 people.
• Revenue per day - 14,000 rubles.
• Working days in a month - 22
• Revenue per month - 308,000 rubles.

Calculation of net profit: Profit before tax will be: 308,000 (revenue) - 176,500 (expenses) = 131,500 rubles. Tax (STS, 6% of revenue) is 18,480 rubles. From here, the net profit will be: 131,500 - 18,480 = 113,020 rubles. We have given the calculations taking into account the fact that the studio has reached its design capacity, in other words, it has become popular among customers. This can take, according to various estimates, from 6 to 12 months. Therefore, the return on investment in the business, taking into account the above calculations, will come no earlier than in 11 - 17 months. If you want to get a "cosmic" percentage, invest in crypto coins. Proper investment can bring income in just a month. How to work with a crypto portfolio, you can find out in our training course. Watch and act.

This is a complete finished project which you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

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As a rule, ateliers are opened by people with experience in this field. They know the niche from the inside, understand its specifics, know how to communicate with customers, etc. However, the studio owners do not always know how to promote their project. In the article, we will figure out which marketing techniques work and which are outdated.

We define the target audience

• For wealthy clients who want to get an exclusive item
• For those who are interested in high-quality repair and alteration of clothes

Both options are possible at the same time. But it is important to understand that promotional products for them should be different.

Outdoor and interior advertising

More focused on those who need urgent clothing repair services. First of all, evaluate how visible the studio is from the street. A simple informative sign is just what you need. creative name it is not necessary here, but the word “studio” will immediately inform the client that here he can sew clothes or order repairs. Standers are another great option for advertising ateliers. Place here information about the most popular services and their cost. For example, a zipper replacement from 100 ₽.

If the premises are located on the territory of the shopping center, think about how to inform customers about yourself. For example, you can hang a banner near the entrance or the elevator. You can place a mini-price on it: a description of the main services and their cost.

Leaflets

An old but proven way that might work. Do not write banal phrases about the speed and quality of work. Show clearly what your advantage over competitors is. Place on flyers information about discounts and promotions. For example, a 10% discount when contacting the studio in the morning. Or special offer for express services.

Website and social media accounts

This channel is relevant for customers who are looking for services for individual tailoring or complex clothing repair. They need examples of work, a detailed price list and reviews. To save on creating a website, keep it simple but informative.

If you offer premium services, work with expensive fabrics and complex orders, it is better not to skimp on the development of an Internet resource. Remember: this is part of your image, and investing in it will pay off.

business cards

Not the most popular form of advertising today. Relevant if you know where they can be distributed. For example, you can agree on mutual advertising with a fabric store.

Examples of advertisements for tailoring and repairing clothes

Do not try to tell the whole history of the company, its key benefits and mention the best deals. Break the information into several blocks. It doesn't matter if it's a social media post or a flyer. For example, in terms of:

• We have the best price offer: discounts, promotions
• We have the best materials: direct supply of fabrics and accessories from Europe
• We have masters with 10 years of experience