The once popular eateries, dumplings and dumplings are being replaced by new format catering. How to open a burger joint and how much does it cost? A business plan with calculations will help an entrepreneur plan the organization of his business.

Benefits of a burger

With a successful choice of location and assortment, the institution Catering format "fast food" brings a good profit. The main reasons to open a burger joint:

1. The preferences of domestic consumers are influenced by Western trends, where burgers are a very popular "fast" food.
2. The very idea of ​​a burger restaurant implies a concise assortment, no additional costs are required, and the risks of writing off expired products are reduced. But at the same time, if you wish, you can cook various variations of a standard burger.
3. Hamburgers are prepared quickly, which allows you to serve a large number of visitors.
4. You can use domestically produced meat in cooking, which has high quality standards, but costs an order of magnitude cheaper than imported meat.
5. You can place a burger in a small room with minimum set equipment.

In addition to eating at the tables, visitors often buy takeaway burgers, as this is a convenient type of food for a snack.

Business plan

In order to open a burger from scratch, you need to adhere to the following action plan:

• market research;
• creation of the concept of the institution;
• official business registration;
• room selection and repair work;
• obtaining permits to conduct activities;
• search for product suppliers;
• purchase of equipment;
• hiring employees;
• organization of advertising;
• financial calculations.

For entrepreneurs who are thinking about how to open a burger joint, buying a franchise is a good option. It is much easier from an organizational point of view, as there is a ready-made business plan with a set of proven business solutions.

Market research

Opening a burger joint in a small town only makes sense if there are no fast food establishments like that. It is also necessary to find out the attitude of residents to purchased fast food, perhaps the local citizens are mostly conservative, and the project is doomed to failure. If it turns out that people favor trendy eateries, then the success of a single institution is practically guaranteed.

The situation is more difficult in a large city, where the center is probably already occupied by competitors. Experts advise not to get upset and boldly open in a residential area if there are no similar enterprises in it. In this case, you need to be prepared for a low level of visits on weekdays, and an influx of visitors on weekends.

The average price of a burger in Russia ranges from 200 to 600 rubles. In order not to exceed the financial capabilities of potential buyers, but also not to work at a loss, it is necessary to assess the standard of living in the area where the establishment opens, monitor prices from competitors, and make a cost estimate. Based on the results obtained, form your own price, which may later have to be adjusted.

Creation of the concept

This point of the burger business plan is especially relevant in a big city with a high level of competition. The first thing to decide is the format. Will the burger shop offer only traditional meat sandwiches, or will customers be able to place an order on their own, will there be alcohol, salads and a business lunch on sale - these nuances need to be thought out right away, as they determine further organizational steps.

You need to create your own unique style that would distinguish a beginner and be remembered by buyers. This mission is best left to professional designer. For decoration, you need to choose music and staff uniforms.

Business registration

To legally conduct business, the owner must register as individual entrepreneur. When registering with the Federal Tax Service, you need to choose a taxation system, it is most profitable for a catering company single tax on imputed income (UTII).

Premises and renovation

Rent or buy a room for a burger, depends on the prospects and the amount of start-up capital. If the location is very good, but the cost is high, then the option of renting with the option to buy will be the most profitable.

Finding a suitable site can take a long time, although the requirements are not very strict:

1. Area around 100 sq. m., of which 60% will be in the hall and 40% in the kitchen.
2. Close to entertainment shopping centers and offices.
3. Availability of parking.

Great luck if you manage to occupy the premises in which a cafe or other catering enterprise has already functioned. In this case, you do not have to spend a lot of money to bring the premises in line with fire and sanitary standards.

If you have a large start-up capital, a good option for locating a burger is to rent in a large mall. At the same time, the location of the center does not matter, it can even be outside the city, there will always be visitors, mostly on holidays and weekends.

Repair and design work is carried out in accordance with the developed concept, technological plan and SNiP 2.08.02-89. It is extremely important to have serviceable communications - plumbing, electricity, heating, ventilation. Visitors will appreciate free Wi-Fi and sockets near the tables.

Activity Permits

After all the work in the room has been completed, it is necessary to obtain permits from the SES, Rospotrebnadzor, and the Ministry of Emergency Situations. To do this, you need to collect a package of documents:

• lease agreement for premises or property rights;
• garbage collection agreement
• contracts with utilities;
• contracts for disinfection and deratization;
• agreement with the security service;
• test results of measuring devices;
• certificates of conformity for building materials;
• safety magazine.

If you plan to sell alcoholic beverages in a burger joint, you must obtain a license.

All employees of the catering establishment must have medical books and undergo regular medical examinations.

Product Suppliers

The main ingredients of a burger are a bun and a chopped cutlet. Next comes a lot of variations with herbs, vegetables, sauces - these are already additives, and there are no strict requirements for them, but, of course, everything should be fresh. Finding the perfect meat and bun suppliers can be a challenge.

Marbled beef is traditionally used for minced meat; for a change, you can use chicken meat, lamb, pork, and fish. All products can be found domestically produced and of excellent quality. It is especially advantageous to conclude supply contracts at wholesale prices directly with farming.

Burger buns should be special:

1. Very soft.
2. Easy to wrinkle.
3. Do not absorb liquid too quickly.

Finding a suitable option can be difficult, so it is often easier to set up baking at your own facilities.

As for vegetables, sauces, drinks, packaging, it is better to entrust their supply to enterprises that have been operating on the market for a long time, with positive reviews, a solid reputation and certified products.

Equipment

Burger as a business requires large investments in kitchen appliances and furniture. To serve visitors quickly and efficiently, it is necessary to equip the institution with modern equipment, inventory and utensils.

Basic list of necessary things:

• Refrigeration equipment in the form of chambers, cabinets, chests or counters. A suitable model is chosen depending on the layout of the kitchen and the volume of stored products. A functional device is a table with a cooling surface, on which it is convenient to hold food immediately before cooking.
• Grills for frying are electric, gas, charcoal. There are also street models.
• Vegetable cutter for additional burger ingredients and salads.
• French fries slicer.
• Deep fryer for frying french fries. There are electric, gas, desktop and floor.
• Press for burgers.
• Dishwasher for process automation and disinfection of dishes. Depending on the load volume, there are free-standing and built-in models.
• Scales.
• Knives, food containers, coasters, containers.
• Trays, napkins, straws.
• Bar counter. It can be purchased ready-made, but a more advantageous option is to make it on an individual order.
• Tables and chairs in the hall are selected in accordance with the general concept so that visitors do not feel cramped, but there are enough seats.
• Cutlery in double size. Although a burger joint is positioned as a fast food establishment, using disposable plastic utensils is a low level of the establishment.
• Musical setting to create the right atmosphere.
• Lighting.
• Cash machine and office equipment.

When choosing equipment, you should give preference to well-known brands. These can be the simplest models, without additional features, but they will last longer than cheaper counterparts.

Staff

In a new and not yet promoted institution, to work around the clock in 2 shifts, it will be enough to hire 2 cooks, 2 cashier waiters, a manager and a cleaner. With an increase in clientele, it will be necessary to expand the staff to 3-4 cooks and waiters.

When selecting people, experience is not so much important as the desire to work, friendliness, responsibility, attentiveness. Usually young people work in burgers, it is easier for them to withstand the fast pace of fast food.

Targeting a youth audience determines the style advertising campaign. A large amount of information should be posted on the Internet:

1. Create a burger site and optimize it for search engines.
2. Lead social media groups.
3. Order banners.
4. Organize email newsletter.

Attractive signage and exterior design of the premises is an important part of the promotional activities aimed at passers-by.

A creative approach to the design of the opening day of a burger shop will attract many buyers - reduced prices, bonuses for first customers, Gift certificates, guest celebrities.

• media announcements;
• stretch marks;
• citylights;
• distribution of booklets and flyers;
• transport advertising.

If you organize the premises of a burger bar in such a way that visitors can see the process of cooking, then this will become a highlight and a powerful magnet for fans of original establishments.

Video: how to open a burger franchise?

Financial calculations

How much does it cost to open a burger joint? Depending on the location - a metropolis or a small town, the center or the outskirts - the amount varies from 3 to 9 million rubles. Experienced entrepreneurs advise paying rent six months in advance. This will allow at the very difficult period becoming a business does not risk losing everything due to a lack of working capital.

Calculation seed investment:

№	expenditures	Amount, rub.
1	Premises rental (for 6 months)	300 000
2	Repair and design of the premises	400 000
3	Legal Registration and Permits	100 000
4	Equipment and inventory	2 000 000
5	Purchase of products	400 000
6	Advertising	200 000
7	other expenses	150 000
Total		3 550 000

Fixed expenses activities in the first half of the rental vacation and business promotion:

In the future, expenses will increase by the amount of rental payments, with an increase in the number of visitors, the purchase of products will increase, equipment will need to be repaired.

The income of the burger shop at first will not cover the costs. Presumably, 1,500 burgers will be sold per month at average price 250 rubles, the same number of French fries for 80 rubles. and 1000 cups of coffee for 60 rubles.

The total turnover will be:

With the growing popularity of the institution, the monthly income can grow by 2-3 times, and then in a few months the burger shop will go “to zero”. The investment will pay off in about 2 years.

Opening a burger shop is a profitable and trendy business, with a good combination of circumstances, you can invest in the development of a network of establishments.

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Many people think that building a business in the production and delivery of pizza and hamburgers is a long-weary topic. And this area of ​​business is too developed. In fact, there is still a huge field for activity. Firstly, the entire business for the production and delivery of hamburgers and pizza is built in two ways. Some entrepreneurs want to do business from start to finish.

Others simply reheat semi-finished products in the microwave. At the same time, it is worth noting that the second group earns more, because it manages to serve much more customers in an hour, and offers a cheaper version of the product. Those who do everything themselves in order to survive in this field try to emphasize that the pizza is tasty and of high quality, made using a special technology, and its cost is not prohibitive. And hamburgers are presented in a wide range so that everyone can choose between pizza and a sandwich.

In principle, the pizza and hamburger production and delivery business is a profitable business. The margin can be up to 1000 because the production cost is low. Therefore, when starting a business, it is necessary to focus on the presence of competitors in the selected area, offer a new direction in order to differ among similar firms, and also correctly calculate the logistics.

Production room.

This issue needs to be given due attention, since it is important to cover several areas at once. You can rent a room from 60 to 200 square meters. The first option is suitable for a mini-pizzeria, and the second for quite serious production facilities. At the same time, in both cases, it is necessary to allocate space for a small office space, food orders will be accepted for delivery.

It is best to rent a separate room, based on former cafes or canteens. It is important that all communications are equipped in the room, a ventilation system is established, as well as heating, in order to be able to work in cold weather.

The premises must be regularly cleaned, meet the requirements of sanitary and fire safety. Conventionally, the entire area should be divided into a production area, a department for storing raw materials and products (there should be created special conditions for this), as well as the administrative zone.

Depending on the chosen location and area, about $ 250-500 will be enough to pay for the rental of the premises. Plus, to this amount, you will need to add $ 150-200 for payment utilities. In winter, it will be almost twice as much.

Equipment and technique.

Of course, a convenience food pizza delivery business will only require a microwave oven to operate. But, if you support the group that wants to offer the consumer quality products at an affordable price, then it will be necessary to invest some money in the purchase of specialized equipment:

1. Pizza ovens (2-4 units) - from $500 per one;
2. Ovens for baking buns for hamburgers - $400 per unit;
3. Spiral mixer (1-2 units) - from $1.2 thousand;
4. Refrigerator table (modern version to save space and functionality) - from $2,000;
5. Pizza press - $4,000;
6. Inventory for making pizza and hamburgers (cutting boards, knives, containers, dishes, containers, and so on) - from $3,000.

In addition to equipment and inventory, it will be necessary to buy transport for pizza delivery and special thermal bags. Some entrepreneurs offer staff to use their own transport, but it is better that the company had its own on the account.

For starters, you can buy 2-3 scooters. We need powerful, but budget options. Unit cost will start from $1.5 thousand. To buy cooler bags, you need to add another $300-500. In total, for equipping with everything necessary, entrepreneurs are counting on the amount of about $25,000.

Raw material.

If you produce high-quality pizza and hamburgers, but you must offer exceptionally tasty raw materials. Most pizzas and hamburgers are based on the following products: tomatoes, tomato paste, ketchup, meat (chicken, pork, beef), cheeses (hard, soft, semi-soft), mushrooms, herbs, premium flour, mayonnaise, sour cream, corn, fruits , vegetables, salt, sugar, spices, sausages, fish, seafood and so on.

It is beneficial to immediately develop a menu and buy in bulk what you need. You can buy from local suppliers, and use refrigerators for storage. You should not buy in too large quantities, as you can get low-quality pizza and hamburgers, which can negatively affect the company's reputation. In total, about $ 2-3 thousand are invested in the purchase of raw materials.

Staff.

For a small pizzeria, there is enough staff of up to 10 people. These will be drivers - 2-3 people, cooks - 2-3 (to work in shifts), cook assistants - 2 people, a cleaner, managers, security guards.

Chefs will play the most important role in serving pizza and hamburgers. Here we need clean, neat people with wholesale and skills. They will develop the recipe for each pizza. And the demand will depend on the quality of their work. You also need to play it safe so that people do not eat too much at work and do not steal.

To do this, you need to put your person on guard or invest in the installation of surveillance cameras. It is necessary to allocate about $4,000 to pay the staff, taking into account the shift work schedule.

Good publicity will generate real demand. It is most profitable to create your own website, present the entire range of products and make the possibility of ordering online. Distribution of leaflets in your region will also give its business. Here, too, it is worth approaching with uniqueness. You can make not just square flyers, but booklets unusual shape. For example, in the form of a delicious pizza.

It is important to present an example of your pizzas and hamburgers, better as it will be in reality. Can be rented outdoor advertising, be printed in magazines or newspapers, use advertisements on radio and local TV channels. The main thing is to focus on the fact that you cook pizza from beginning to end on your own and it is really tasty.

It is also worth offering promotions to customers. This is a temporary discount (5-15%), a gift for each customer (most often a Coca-Cola, but you can be more original and offer a hamburger or just a keychain), promotions in the form of buying three pizzas for the price of two, and so on.

Starting costs.

Own pizza businesshamburgers, as well as home and office delivery of such products entails the following investments:

1. Room rental - $400-700;
2. Purchase of machinery and equipment - about $25,000;
3. Purchase of raw materials - 2-3 thousand $;
4. staff - $4 thousand;
5. Advertising activity - $600.

In total, in building a business in the production and delivery of pizza and hamburgers it is necessary to invest about 33 thousand dollars.

Profit and payback.

On average, a 30 cm pizza can cost from $1.5 to $5. Larger pizzas will cost between $2 and $7. Hamburgers are sold at prices ranging from $0.7 to $2. Everything will depend on the filling and the owner, in the direction of doing business. The margin in this industry can reach up to 1000. And the profitability will be about 30-50%.

The profit of a harmful company, regardless of the season (although the demand for products increases sharply at lunchtime, on weekends in the evening, on holidays and in bad weather) will start at $5,000 per month. Thus, already in six months of work, you can recoup the initial investment.

Clients and further development.

Clients are people with low and medium income, aged 16 to 50. To develop business, they mainly offer to expand the range by offering other dishes and drinks. You can also make a decision and open a branch in another region, open a cafe.

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Forward -Business: opening a laundry, dry cleaning in a shopping center

The number of eateries is growing every year, while their owners do not experience an acute shortage of customers. To become the same successful entrepreneur, you need to competently approach the choice of place and calculate your strength.

In the article, we will talk about what is needed to open a burger joint and what points a novice entrepreneur needs to pay special attention to. Of course, we do not offer to immediately try to compete with Burger King, but you will surely succeed in creating your own profitable business.

If you want to do everything on your own without outside help, it's time to write a business plan for opening a burger joint. The technical component of the project is hardly the key aspect.

It is important to choose high-quality equipment that will last for many years and help the burger shop function stably and without interruption. An aspect that cannot be saved is fresh products and reliable suppliers, with whom it is recommended to conclude official contracts.

How much will it take to start?

To open a burger joint from scratch, you must first conduct a market analysis. This will allow you to identify key competing players, based on the information collected, you will be able to avoid critical mistakes.

Is it profitable to try to build your business in a small town? If there is no competition in the industry, then the business will bring enough income. On average, it takes 2-3 million rubles to open a burger joint - this amount includes everything from registering a business to paying for the rent of the premises in the first months of operation.

Here is the approximate grocery cost of one burger:

1. Bun 15 rubles.
2. Cheese and sauce 30-50 rubles.
3. Minced meat / meat 35-45 rubles.
4. Vegetables and lettuce 20-40 rubles.

Total 100-160 rubles - the cost of one burger, the price of which in the menu can reach 400-600 rubles. In addition to the cost of buying products, monthly money will be spent on:

• Rent of premises, taxes and utility bills - 60 thousand rubles.
• Wage employees from 80 thousand.
• Advertising from 30 thousand for the first time, the subsequent months are spent less.

The purchase of furniture (about 500 thousand rubles) and the purchase of equipment (refrigerators, grill, deep fryer and much more will cost at least one and a half million rubles) are one-time investments that are necessary for further successful operation.

Ready business plan opening a burger joint should contain all this information. Minimum start-up capital for starters, it should be at least 2-3 million rubles, you can save money by buying used equipment.

Estimated payback periods

You won’t be able to earn much in the first months, in best case income will be at the level of 50-100 thousand rubles. The average payback time for a business is 2 years, the profitability is 60-65%.

If you systematically work on improving the quality of products, providing customers with high-quality service, it is quite realistic to reach indicators of up to 600 customers per day.

And this will bring at least 500 thousand monthly with an average check of 250-400 rubles (there are burgers and 600 rubles per serving, it all depends on the pricing policy of the institution, as well as on its level). Therefore, the business of opening a burger is a profitable business.

Legal registration of activities

You need to work legally. Due to the small turnover, it is most profitable to register as an individual entrepreneur by choosing the UTII taxation system.

Before that, it is advisable to consult with a competent lawyer and accountant in order to immediately choose the best options for yourself, and not try to change the form of ownership and taxation when it is already problematic.

The IP process is as follows:

1. Apply to the nearest branch of the Federal Tax Service with a passport, an application and a certificate of payment of the state fee.
2. Select the appropriate type of activity according to the classifier. Suitable 56.10 or 56.10.1 - restaurant business.
3. Get confirmation of the status of the entrepreneur and the PSRN code.

As for the question of what documents are needed to open a burger joint, the minimum you may need is:

• TIN.
• OGRN.
• Certificates from SES and fire service.
• Room inspection results.
• Staff medical records.

Choosing the right room

To open a burger place, the premises are more often rented than purchased. Its area should be about 100 square meters, so that 70 of them are occupied by the guest room, and the remaining territory is occupied by the kitchen, toilet and utility room.

You can make payments for rent monthly or quarterly - everything is decided directly with the owner. The second option will be more convenient in the sense that you will have time to get on your feet and unwind.

As for the location of the institution, it is desirable to locate it in the city center. In sleeping areas, such cafes are visited extremely rarely. Look for a location near shopping malls, office buildings, and entertainment venues.

If you are thinking about starting a small business, then there are many options in stock. Retail can be exciting and lucrative, but nothing moves faster than food industry. Now, when you have already decided to open a restaurant, you need to decide on the style of its cuisine.

And if you are like us, then the solution will be simple - burgers. Why exactly hamburgers? Let us explain the reason and how to open a burger joint.

Reasons to open a burger restaurant

1. Favorite American food, which every year is becoming more and more popular in other countries

Since its inception, hamburgers have been considered American food, except for a short time in the 1900s when Upton Sinclair exposed the unsafe and unsanitary conditions in the meat industry. However, people weren't against hamburgers, but against meat processing methods. Like baseball, Americans will always love hamburgers, and what they always love is also to the taste in most other countries. This indicates a stable consumer market.

2. Hamburgers are easy to make

In burger restaurants, there is no need to do anything special, except for really good burgers and fries. Luckily, burgers are relatively easy to make and don't take long to cook. All you need is fresh meat, fresh buns and fresh ingredients and you can make a fantastic burger in minutes. Sushi bars, Italian and French restaurants will take several minutes to prepare and serve the dish. In a burger restaurant, you will be able to make burgers and serve many more customers during this time.

3. Large selection of hamburgers

Burger restaurants today are not the restaurants they used to be. Gone are the days of the simple cheeseburger with lettuce, tomato and ketchup. Now we are the era of hamburgers with endless choices for all tastes. The job of a burger restaurant is no longer about your food being ordinary and simple, now many burger restaurants offer special sauces, gourmet toppings and unexpected combinations. Hamburgers may seem simple, but they are definitely not. And this is not just an unusual combination of a cutlet with potatoes laid on top, fried eggs, pineapple and so on.

4. Hamburgers aren't just for meat lovers

If you are worried that the market will be limited to meat lovers, then feel free to cast aside doubts. You can already find really fantastic veggie cutlets on almost every menu (just check out ours!), it will surely please any vegetarian. And even if you are a meat lover, you will still be pleasantly surprised by the filling of a vegetarian hamburger.

Hamburgers aren't limited to just beef. Today you can find hamburgers stuffed with lamb, pork, and even bison. If you don't eat red meat, you can try the juicy chicken burger; if you're a pescatarian, you can try the salmon burger. Regardless of dietary restrictions, you will be able to find your perfect burger. Our menu includes 11 burgers, ranging from traditional beef burgers to burgers with spicy merguz sausages, which makes it possible for absolutely everyone to visit our restaurant.

Hamburgers are an American classic that everyone loves. There are so many on the market today various kinds meat buns and truly fantastic veggie burgers, and they play a really important role.

If you want to open a burger joint from scratch, then it doesn’t always make sense, as sometimes it’s better to buy a ready-made franchise.

What do you need to open

So what does it take to open a burger joint?

Real estate

One of the main aspects of any restaurant is its location. The space you buy, rent, or build can affect everything from how people recognize a diner, to physical capacity and service capabilities. Here are some questions you may be interested in:

Brick or wagon? The growth in food truck production has enabled food service operators to expand beyond the brick-and-mortar stores. Starting costs per van are lower, however, obtaining the necessary license to operate can be difficult in some areas of the country. A brick-and-cement building costs more, but it is easier to get a license for it. The small footprint of the van is another point to consider when lowering launch costs.

Rent or buy? This question largely depends on the available capital, because renting a building or a van will require much less investment than buying them. But if you rent a space, property, or van, you will be limited in how you can change it. Buying a van or a building gives you more flexibility to make changes, but if the business fails, the volatility in the real estate market can weigh in on your losses. If the real estate market has a positive trend, then the sale of real estate can offset some of your costs.

Where is the people? Regarding the potential location of your premises. How many people live or work in your immediate area? Does the property have a good view from a busy street? How is traffic moving? Do you have enough parking space? And if the public can't find it, then even the perfect space won't get you much.

How much space do you need? It is important to take into account the space both in the kitchen and in the dining area. You need to be sure that you can accommodate and serve a sufficient number of customers, generate the necessary profit, and that the kitchen has room for the necessary professional equipment that will be needed to prepare food in the required volume. According to Total Food Service, most restaurants need 40% of the total area for kitchen and storage, while the remaining 60% is used for recreation and customer service.

Burger equipment

Investing in the right commercial kitchen equipment is one of the biggest steps in starting a burger joint. Your kitchen equipment will determine its workflow and production capacity, and some types of equipment will even affect the taste of food. Listed below are just some of the equipment and accessories you may need when comparing options.

Commercial refrigeration equipment can be in the form of refrigerators with drawers, counter models and cold rooms. Commercial freezers are available in the same format, but there are models with a lift-up lid. The type of refrigeration equipment needed is determined depending on the space and amount of food to be stored. You can also invest in a burger counter that keeps the toppings and other ingredients cool until they are needed, and it also frees up a surface for making sandwiches.

Commercial grills can be on charcoal, with a frying surface and outdoor. Grills on charcoal and with a frying surface can be electric or gas, and the outdoor grill is heated charcoal or gas. The right grill for your burger grill can bring the desired flavor to your burgers.

A vegetable cutter can make cutting fresh burger fillings more efficient, such as cutting tomatoes and onions. The French Fry Slicer is a more specialized slicer that will allow you to serve freshly cut French fries in the size and shape you want.

For a burger joint, finding the right commercial air fryer to cook perfectly crispy fries and other dishes is essential. Table and floor models are available and can be powered by electricity or gas.

A commercial dishwasher quickly and easily cleans and disinfects, and ensures compliance with all hygiene standards regarding dishwashing. She disinfects the dishes with chemical substances or boiling water. There are tall door dishwashers for large volumes and built-in dishwashers for tight spaces.

The hamburger press makes it quick and easy to prepare burgers. There are models for different sizes of hamburgers and models with adjustment.

Choose your restaurant furniture carefully to balance comfort and aesthetics. Restaurant tables are sold in one piece or with a split top and base to create the perfect arrangement. Choose between stools and bar stools so that customers have a choice to suit their preferences. Also stock up on high chairs for younger visitors.

Permits

As in any catering, you will need basic permits from the fire department, SES, as well as a license to sell alcohol. The rest of the documentation may relate to redevelopment and construction.

Marketing your business

Marketing is one of the most important aspects of opening a burger joint. If you decide to open a franchised location, then the company will help with marketing, as well as provide promotional packages and support. However, if you open up in your own concept, then you will need to create a slogan yourself. Building a brand will help customers remember you, so it's important to keep the restaurant and any promotional materials consistent.

The internet is a powerful marketing tool and many people search for restaurants online so it cannot be ignored. Local search optimized website and activity in in social networks can easily increase sales. When you first open it, you will be able to create a local press release, launch a grandiose special offer to generate leads, and even invite local food bloggers to free food tastings in exchange for a review. Naturally, you need the first customers to attract more and more new ones. Start a text or email newsletter, and create loyalty programs with coupons and promotions to encourage customers to come back again.

Don't forget these additional services like home delivery. Perhaps you will also like the concept of a takeaway restaurant.

Where in Moscow you can find the cheapest and most expensive burger. This time we decided to calculate the cost of its ingredients. When asked how much meat, vegetables, buns cost and what the mark-up depends on, representatives of establishments with burgers on the menu answered.

The cost of a burger (meat, vegetables, rolls, sauce)

120–180 rubles

Markup - 100–200%

(expenses for salaries, rent, equipment, office and net income)

YURI LEVITAS

Black Star Burger:

The cost of any burger primarily consists of meat, vegetables and rolls. It is these ingredients that determine the taste of the product, we use premium marbled beef, truffle sauce, foie gras. In a classic burger (worth 295 rubles), a cutlet costs 73 rubles, vegetables - 17 rubles, and a bun - 12. The sauce costs us 10 rubles.

Do not forget about additional ingredients (for example, cheese and bacon cost 10 rubles). As well as branded packaging and image paraphernalia (in the case of Black Star Burger, these are black gloves, a branded flag and parchment). In addition, the cost of burgers depends on the cost of salaries, rent, equipment, maintaining the cleanliness of the premises and other expenses.

The markup in our restaurants is one of the lowest on the market - 100% (with an average of 200%). At the same time, even in premium burgers (for example, a VIP burger), the markup does not rise above 120%.

Bulat Ibragimov

Basically, the price of a burger consists of meat and vegetables. A bun, if baked in a restaurant, usually costs nothing. We use aged meat for the burger, which loses about 25-30% of its weight during aging. Very important in a burger is the ratio of meat to fat, approximately 5:1. A big misconception is that you have to throw off the trimmings from the meat in the burger. After all, a burger patty should be treated like a steak, and the raw materials should be appropriate. Hence the cost of almost 160 rubles.

Ilya Klimov

ANDREY NITSENKO

"Primebeef bar":

The cost of our classic cheeseburger is within 150-180 rubles. It primarily includes Primebeef marbled beef patty, potato bun, English cheddar cheese, pickles, fresh tomatoes and romaine lettuce. You can also add cocktail sauce here. The price of such a cheeseburger in our bar is 290 rubles. The total margin is 40-50%.

IRINA SAFRONOVA
Shaggy Restobar:

The approximate cost of our burger with beef patty is 297 rubles. It includes a bun, beef cutlet, cheddar cheese, fresh tomatoes, cucumbers and lettuce, tartar sauce. In addition, we serve each burger with french fries and ketchup, which must also be included in the cost of the dish. In total - with the cost of a burger of 590 rubles - the margin is 50%.

Leonid Litvin

"Lunch buffet":

We make minced meat for cutlets ourselves, we buy rolls from the Marusya company. We choose vegetables from suppliers - greenhouse domestic. Sauce from the world leader Heinz. The cost of such a burger is 140 rubles, and we sell it for 329 rubles.

IGOR PODSTRASHNY

In the classical economic model of the restaurant market, it is believed that the cost should be 20-25% - about the same as rent. But we assumed that it would be better for our guest to eat a dish of quality products than to sit in an expensive interior. In addition, changes in the economic situation in 2014 encouraged people to pay more attention to expenses. Therefore, at Burger Heroes, we changed the business model (25% cost + 25% rent) to ours, where the cost of a burger is about 50%. Thus, we do not count on one-time consumption, but on loyalty and return.