Private entrepreneurship and small business, these are the directions economic activity and economic attention, on which close attention is now focused both by the Government of the Russian Federation and by individual people who wish to improve their well-being in this area. To implement this activity, it is necessary to have certain knowledge and skills that can be learned by taking courses for small business entrepreneurs or by enrolling in seminars for small businesses, which are often held online. In these classes, you will learn about all the steps that you need to go through in order to be able to open your own business quickly and within the framework of current legislation. The trends of the current economic situation in the country are such that small business is becoming a fairly promising area. There are plenty of pitfalls when opening and registering a small business, and in order not to encounter them before this procedure, it is better to be trained by small business entrepreneurs from an experienced teacher who has experience in this activity.
"City Center for Continuing Professional Education" conducts practical training and professional education entrepreneurs. These training courses are designed for those who wish to open their own business, successfully run and develop it.
The curricula of the courses are designed for those who wish to engage in entrepreneurial activities without special education and any initial knowledge and experience in this field. help students to gain the necessary knowledge, practical advice and the sequence of actions for organizing, maintaining, controlling and developing your own business.
Training for start-up entrepreneurs is also carried out with the active study of the programs 1C: Salary and personnel management 8.3, 1C: Accounting 8.3, which will automate the work of maintaining accounting, tax and personnel records, as well as payroll accounting.
What will I get after completing the Entrepreneurship Course?
After completing the course, or after passing a seminar for small businesses, you will, firstly, feel confident in yourself and in your abilities, recharge with positive energy, which communication with an experienced teacher will help you discover in yourself. Secondly, you will have a clear picture of all your actions and movements that you need to make in order to open your small business. The checklist created in the lessons will help you with this, in which the basic rules and helpful tips for passing this or that step in your economic activity. Thirdly, most small business seminars in Moscow provide support in the most sensitive issues that a student may have after training during the implementation of practical actions. And of course, a diploma on completion of this entrepreneurship course will also help you, as a document certifying your competence.
What a New Entrepreneur Should Know
A novice entrepreneur, from the moment the idea of a business appears and the decision to organize his own business, faces many questions. These questions can be answered in a variety of ways. You can read articles and books, watch tutorial videos, or participate in webinars. After all, it is possible to ask a question in a group and get answers from those who already have some experience. But, at the very beginning of the journey, it is difficult for a novice entrepreneur to decide on priorities. Because he still has no idea what knowledge will help him in the first place when organizing a business.
Here is a list of five models*/topics to understand if you decide to become an entrepreneur and start your own business.
A model is a simplified representation of reality in some form, designed to represent certain aspects of this reality and to provide answers to the questions being studied.
Five models that an entrepreneur should understand
Business idea and 4P
The business idea and the 4P concept are so closely related that they can be considered one model.
The business idea model is useful in that you can lay down the logic of marketing development in the enterprise at the beginning of the business and, if necessary, expand the elements of the business idea using marketing elements (4Ps) to the required level.
Questions answered by the business idea and marketing-mix elements corresponding to them.
If you are an entrepreneur or plan to become one, try to describe your future business according to the proposed scheme.
In what cases the acquired knowledge can be used:
- Description of your business when preparing the "Elevator Pitch", presentations for partners and investors, preparing an action plan for organizing a business.
What gives use?
- The ability to formulate an understanding of one's business. You can consider this the minimum necessary "Checklist" answers, the questions of which allow you to assess how much you understand your business and can formulate solutions for the main tasks of its development.
About the business idea on the Marketing for Practitioners website
Target Audience… Understanding the Concepts
- Description of target audiences for advertising.
- Preparation of proposals taking into account the characteristics of your target audiences.
- Carrying out targeted advertising campaigns.
What gives use?
- The ability to highlight the main characteristics of your customers.
- Increasing the effectiveness of advertising campaigns - more responses for the same money.
- You will be able to pick up an argument that helps sales.
- The end result is an increase in sales.
An entrepreneur, even if he is a beginner, must be able to segment his market and determine target audiences to propose to them.
About segmentation on the Marketing for Practitioners website
Financial result of entrepreneurial activity
At a minimum, you need to be able to calculate the financial result, and for this you need to understand how contribution margin and profit before tax:
You will understand more deeply in management accounting as your business develops, but you need to have minimal knowledge at least in order to assess the prospects for your business and set sales goals.
In what cases the acquired knowledge can be used:
- Building financial plans.
- Setting sales goals.
- Organization management accounting from the beginning of activity.
What gives use?
- Ability to predict financial results under various scenarios.
- Risk assessment in case of deviation of actual sales from planned ones.
- Understanding your financial situation.
Management Accounting for Beginners
If you organize a business, then you expect to get a result. To achieve this result, you will have to go a long way and learn how to manage your business. You will manage even if you work alone, and even more so if you plan to work in a team.
You cannot do without knowledge of the basics of management. And the first thing you need to deal with is the control loop:
An entrepreneur must understand at least in general terms how management takes place, and what decisions he will have to make at each stage.
You also need to learn how to set goals. If a lot is said about achieving goals and motivation, then the need to know at least the principles of SMART for setting goals and the ability to build a tree of goals is not mentioned as often as we would like. But in order to achieve the goal, it is necessary to set it correctly, right?
In what cases the acquired knowledge can be used:
- Organization of activities.
- Setting goals and objectives
- Team management.
What gives use?
- Reasonable targeting.
- Ability to organize work.
- Reducing the risk of failure.
About management
Competitive analysis and positioning
To be successful you have to be better than others. It's hard to come up with something completely new these days. This means that your offer will be preferred if it differs from the offer of competitors for the better. And it's better if it's not a lower price.
Positioning
Therefore, the ability to compare yourself with competitors is indispensable. But comparison is not everything. The main thing to do is to find how you will differ from your competitors. That is, determine your positioning. Formulate how you want consumers to perceive you or your product, and how this perception will differ from that of competitors.
In what cases the acquired knowledge can be used:
- Positioning of your product or company.
- Competitive analysis.
- Marketing plan preparation.
What gives use?
- Understanding your strengths and weaknesses.
- Consumer preference for your product.
About positioning
In an article about the development strategy of online stores.
Entrepreneur, in conclusion
The proposed five models do not exhaust those questions. which the entrepreneur will have to deal with. But they provide a solid foundation that can be built upon as needed to develop entrepreneurial skills.
Good luck on the difficult path of entrepreneurship!
Small business development strategies or 7 effective tactics for an entrepreneur Modern market conditions require strategic tactics using modern technologies. At the beginning of the 21st century, 90% of new businesses close every year. There are many reasons for this statistic. But this article describes not the reasons, but solutions that help not only survive, but also effectively develop small businesses. 7 universal strategic techniques that provide a basis for competitive effectiveness for small businesses in relation to large businesses.
To implement any business plan, an excellent tool is used - a goal tree. With the help of visualization of target tasks and ways to achieve the goal, a clear action plan is formed. This strategy comes from the field of systems thinking. With the help of the goal tree, you can not only plan, but also control the achievement of the company's goals. The goal tree is useful not only for entrepreneurs, but for everyone who wants to achieve their general goal.
Today everyone modern market is in a highly competitive environment. We need fresh solutions to win the trust of the client. One of the most effective methods is active sales. Main principles this method: the first is to carry the goods towards the potential customer to meet the need for it, the second is to constantly search for potential customers of a particular product and sell him the necessary goods first. To implement active sales, it is important for a manager to follow certain rules of technology.
Direct sales technique is the basis of trade relations between business and client. Mastery of this technique is beneficial at all stages of development of middle managers. After all, the core of technology is communication with the client, which is the basis for transactions, negotiations, presentations. Any business is built on the sale of goods or services, so this technique is useful for both managers and their leaders or businessmen. Through the technique of direct sales, a business better understands the client, his preferences and needs - this is invaluable information for any product.
It really matters how you start. own business. Therefore, before making serious decisions, you should be well prepared. Read more valuable business information. It will help to make a choice of the right direction of the field of activity demanded in the market. You still need good business an idea that suits your specific needs. But even this is not enough. It is still necessary to understand some details, which are described in detail in this article.
Right thinking produces right ideas. But what if there are too many thoughts, even the right ones? Does this make a person even more successful, or is any excess harmful? Why do people with the highest IQs rarely achieve financial success, while rich people most often hire people smarter than themselves? This article presents theories based on research facts. You will find many new and useful truths for yourself.
Today, everyone knows how to use various functions of smartphones. But not many people know how to correctly build the structure of a dialogue with an interlocutor through the phone. Moreover, create active sales. The telephone is an integral part of our life. It was created to improve the quality of life of people. You can also improve the quality of sales using the phone. You just need to follow the secret rules.
In self-education, you can turn to auxiliary simulators. For example, a meme on the topic: "I don't want, I won't." The original picture with important text is very well remembered. This technique can be safely adopted when you need to get rid of unwanted qualities or acquire new useful qualities for self-improvement.
How to get free and preferential staff training for SMEs?
In Moscow, there are several types of preferential education for SMEs:
1. Free training programs for SME employees and start-up entrepreneurs
The State Budgetary Institution "Small Business of Moscow" with the assistance of the Department of Science, Industrial Policy and Entrepreneurship implements training programs for employees of small and medium-sized businesses. Participants can be beginners or experienced entrepreneurs who want to expand their knowledge in the chosen field, improve the skills of employees or acquire useful contacts in a professional environment.
Who can take part in the programs?
- Managers and employees of small and medium-sized businesses.
- Government civil servants of the city of Moscow responsible for supporting, developing and regulating the activities of SMEs.
- Aspiring Entrepreneurs:
- retired servicemen and adult members of their families;
- student youth;
- women who have returned from parental leave, or persons who are on parental leave;
- persons with disabilities.
How much does it cost to join the program?
Education is free. All expenses are compensated by the Moscow Government. For some types of educational programs, training may be partially paid.
All educational programs conducted by experienced teachers in courses designed specifically for entrepreneurs. All courses have a practical focus.
After completing the training, you will learn how to correctly draw up a business plan, how to attract customers for business development, how to properly manage a company and get other useful knowledge that every entrepreneur needs.
How to get trained in the program?
- select the program of interest on the portal mbm.ru in the section "Education";
- complete the registration process;
- enroll in a program of interest;
- get a link to download directions;
- direct Required documents to the organization providing the training;
- come with a printed referral to the educational institution offered by the Program.
After checking the correctness of the submitted documents, the representative educational organization will contact you and invite you to study.
2. Presidential Management Training Program
Business courses are not just a rewarding experience. With a dynamically developing market economy a high level of staff training is the key to the success of any enterprise. Therefore, in order to expand existing skills and deepen your knowledge, seminars, meetings of businessmen and business trainings on various directions are simply necessary. Small business courses in Moscow allow, in an atmosphere close to friendly, to consider topical and exciting issues for many. The result is the emergence of employees aimed only at high results. Helping them today means taking a step towards prosperity tomorrow. Free small business courses are a one-stop-shop for professional development.
The format of the club's activities provides its members with the opportunity to attend free business courses for young entrepreneurs and meetings of businessmen. The goal is advice in solving financial, legal and marketing questions. This is a real workshop of youth entrepreneurship. In the process of meaningful conversation, you will learn simple skills for solving problems that arise. In addition, this is a real opportunity to expand the circle of business contacts. Business management courses and business management trainings help to clearly understand the strategy and direction in which to work. These events are aimed at helping to implement the most daring projects. By choosing general or specialized business courses in Moscow, you will receive the necessary information for more efficient activities.
Seminars. Trainings
All trainings and seminars of the ICMP can be divided into several categories:
Sales and marketing. The most important thing in business is sales. If there is money in the company, then any problems can be solved. These trainings are enlightened to improve the efficiency of the sales team, how to display new product to the market, how to get more out of the existing sales department, how to organize cold calls and just how to sell more.
Accounting and taxes. A popular series of trainings aimed at improving financial literacy, how to pay taxes efficiently, what to do during a tax audit, the benefits and risks of offshore. These and other hot topics are discussed at the seminars.
Legal. Sooner or later, in the activities of any entrepreneur, difficulties arise with partners and clients. These trainings are held in the format of mini-consultations, where young entrepreneurs can ask their questions to a lawyer and get an answer: How to draw up a contract correctly, receive money on a receipt, make a partner fulfill his obligations. All "eternal" issues are discussed at these consultations.
State order. Public procurement. The main goal of these seminars is to tell young entrepreneurs about the opportunities tender sites, as well as advise on the "subtle" points that may arise during the auction.
Alexey Druzhinenko, CEO LLC "New World"
Interesting and informative workshop. Received real help in the systematization of accumulated experience, with real examples practices and methods. Liked it very much!
Ekaterina Anikina, Individual Entrepreneur
I liked it, everything went quite energetically, there was a working, but at the same time friendly atmosphere. Therefore, the information was perceived easily at the suggestion of a qualified coach. The coach explained everything in an interesting and intelligible way to us: why and why do we need to improve our sales system, while motivating us to work, improving our professional skills.
