If you have come here, then you are probably familiar with such a social network as Vkontakte. There you can communicate with other people around the world for free, listen to music, watch various videos and do many more interesting and useful things, including advertising your projects. Today in this article we will try to figure out how to advertise on VK without spending a penny on it, as well as how effective free advertising on Vkontakte is.

How to post an ad in Vkontakte for free

Imagine a situation: you have a generous offer to sell some item or even a large number of items, but you do not have buyers in real life or on sites like Avito. Of course, there are much more buyers on VKontakte than on all other sites, but you have no idea where and how to place an ad on this social network. There are several ways to solve this problem, each of which we will consider in detail:

Advertise your product on the wall of your personal page

The advertisement on the page must be pinned.

Let's say right away that this method is only suitable for those whose personal page has a fairly large list of people, at least 200. People in their news feed should see you and your ad. In order for the ad not to get lost in a large amount of information, it needs to be made as bright and noticeable as possible.

An unusual and colorful picture, clear photos of things (if the clothes are on the body of the model) against a contrasting background, an informative description of prices and necessary information about the product. If you are advertising services, make some promotion. You can make discounts for purchasing multiple items.

Create your own group dedicated to your product or service

It's pretty hard way, since you will have to somehow attract people to the group. Most likely for good result you have to, but here's how to advertise your community for free, we'll cover later. The advantage of this method is that all attention will be devoted specifically to your proposal, and among the people there will be only those who are interested in working with you.

Post an ad on the community wall

In VK, there are special groups and publics that position themselves as "flea markets". It is this word that often flaunts in the name of such a community. You can safely post a pre-prepared announcement on the group wall (sometimes you need to click on the "Offer News" button and wait until the announcement is posted and you receive a notification).

The advertising message must be attractive and professionally designed.

Post photo ads to group albums

In groups with an open wall, it is more efficient to post ads on VK in the form of product photos in albums specially prepared and divided into categories. Then in the description you should provide informative information about the product. By the way, to make your offer stand out from the rest, arrange photos in the style of pictures from magazines. Sometimes, in order to get more efficiency, the owner of the group asks to pay. You can personally deal with this issue with the administrator if you are interested in not only free.

How to advertise on VKontakte for free

We have already said that on VKontakte you can promote entire groups and communities for free, where you are going to offer your products and services. The private communities themselves are the most effective advertising, however, they still need to be "untwisted". Let's immediately note that each of the methods will be very laborious, time-consuming and will not be devoid of various kinds of risks. You may have to involve friends and acquaintances in the process for some kind of reward, or hire a special team to help you advertise in VKontakte. At the same time, you may not immediately notice the result, but over time, your advertising campaign will definitely make itself felt. So, a few ways in which this is usually done:

Spam in private messages

The first way starts by looking for communities with topics similar to the one you have chosen. Of the options: competing communities, general topics (art, photography, travel), publics with a target audience that interests you. You need to go to the list of participants and those who have private messages open start sending out advertisements for your group. Usually, three out of ten people sign up. Sending advertising is not worth it to everyone, but only to your target audience. But how to define it? This can be done based on some rules:

The advantage of this method is that you can even find like-minded people and good connections, as you communicate directly with potential customers. You are open to the audience, and this creates a good impression of you as an honest entrepreneur. But there are plenty of downsides.

• Firstly, from one page you can send no more than 20 messages to those who are not in your friends (this is what assistants with other accounts are for).
• Secondly, dissatisfied people will complain about spam from you and your group, so you and the group can be blocked. As you can see, the method is very slow, routine and not very effective. Accounts will be blocked often and for a long time, if not forever, so you will have to carefully look for people who will be really interested in your offer.

Spam in groups

The method is very similar to that described in the previous paragraph. You need to find communities that themselves offer to leave ads on their wall in Vkontakte for free. The method is probably even less effective than the previous one, since in such publics there are mostly only advertisers who are not interested in responding to someone else's advertising. In addition, this is the same routine that will not bring much result, no matter how colorful your ad is. But there are no restrictions.

Spam in albums

Again the same way. If you left an advertisement on the wall, then in this community we have every right to leave our advertisement in the photo album. You can add photos of goods or services or any colorful advertisement. Be sure to write informative descriptions. Of course, the increase will be extremely small, but no problems with blocking and restrictions.

Contests in your group

The prize for the winner must be your product or service.

If you have reached a certain number of regular members, you can arrange a competition for activity in the group. You need to reward the one (or those) who put the most "likes", wrote comments and shared the news. You can learn about this from statistics that can be given to everyone to evaluate. Also, let the winner later write a review about receiving a gift.
As prizes for winning the contest, choose only your goods and services or discounts on their payment. So you will only attract target audience. If you assign a monetary reward for participating in the competition, you risk attracting only money hunters who are not interested in your product at all.

Sharing ads with other groups

If your friend also decided to do the same thing as you, then you can set up mutual advertising in your communities by agreeing to repost news at the same time, call to join the community, or simply write a review of the group. Larger publics also know how to advertise to their community, so sometimes they offer free advertising to the most interesting and promising groups in exchange for advertising their own. Some are just kind and reliable, but this happens extremely rarely. This is the most effective free method, but it is very rarely free. By the way, reposts should be done at a special time no more than four times a day.

In which groups in VK you can make free advertising

And finally, it’s worth showing you a whole list of groups in which you should post your ads and advertisements. They are not so difficult to find on the open spaces of the VKontakte network, however, we have made your search much faster. Of course, there are many more groups, but we decided to offer you the most basic options. You can look for more specific options

https://vk.com/reclampr

https://vk.com/club53809318

https://vk.com/russianpoweron

https://vk.com/reklama.free

https://vk.com/advertise_free

https://vk.com/music.audio

Flea markets:

https://vk.com/baraholkaua - Ukraine.

https://vk.com/networksales - closed wall.

https://vk.com/baraholkaby - Belarus.

https://vk.com/objava - Peter.

https://vk.com/postermsk - Moscow.

https://vk.com/poiskmuzikantov - musical.

https://vk.com/sell1000moscow - up to 1000 rubles.

We hope that this material was useful and informative for you. Leave your additions and suggestions in the comments, share the article on social networks with your friends and be sure to visit other interesting articles on our website.

Just so you know, this article will be accompanied (with pictures and quotes) by the Pulp Fiction movie. Why? Yes, because for me advertising on the Internet is like a Tarantino movie - all parts of the plot are separated, mixed up and shown in the "wrong" order. Why then am I writing about it? To prove: if I figured it out, then anyone can.

Really can't stand introductory articles. It's often hard to start somehow normally, without any of these “Well, well. Let's move from theory to practice."

Mia: Do you hate it too?

Vincent: Hate what?

Mia: An awkward silence. Why do people necessarily need to freeze some nonsense, just to feel at ease?

Vincent: I don't know. Good question.

(c) "Pulp Fiction"

First, briefly for those who like to read only the beginning of the article

Imagine, now you can get your ads not only with the help of Direct and Adwords. Now (after reading this article) you will be able to spam any posts in your users' news feed. Any users. A! What an idea!

Making your advertising entries, you can take advantage of all the hospitality of VK: attach songs, polls, and anything else. You can also set up the target audience in the best traditions of online advertising: select users by interests, by city of residence, age, etc. And you can also use special services (for example, Cerebro) to parse an audience from communities of interest: find the specific people you need, and even get their friends.

Relatively cheap, easy to make, suitable for any (except elite) business. All in all. must be taken!

But that's it in a nutshell :)

You don't have to "think" about anything. Need to know. (p.) "Pulp Fiction"

1. Your ad will hang in the feed of your target audience just until you're blue in the face (well, or whatever you want). Well, or until the user does something with it (clicks, hides, etc.).
2. And there’s also this cool thing: you can embed additional pixel codes, with which you can then track cross-channel marketing campaigns.
3. You can also file a VK retargeting pixel and watch how the number of people who see your post grows (or does not grow).

pros

• No need to worry about the type of ad. Thanks to VK, your posts will look equally great both on the tablet and on the big screen.
• By the way, about different platforms. It is very cool that users of various gadgets will see one ad.
• More likely to get into the halo of attention of a person who rarely hangs out in your community.
• You do not hit in the forehead with your advertising. Advertising entries are very nice and neatly fit into the user's feed. Plus, they also alternate with the usual ones: VK will show ads no more than once every 25 posts.
• If you correctly target, then the click will be impressively cheap.

In what cases it can be used (usually others use)

Creating and setting up an ad

I think when all this shit is over, you'll understand. You will understand that everything is fine. And you will fucking smile at yourself from the mirror. (c) "Pulp Fiction"

Important!

1. You can only promote posts that are published by the community. That is, no personal ads about “Selling a garage”.
2. It is logical (just in case, I will say) that it is impossible to promote records of closed groups and events in the news feed. Because they are closed :)
3. One entry = one ad. And even the other one won't work. There is also an important point here: if you have archived your pk, you will not be able to create a new ad on an already used one. Don't be lazy.
4. You can only promote posts of communities for which you have admin rights. By the way, in the near future VK was going to be generous with special advertiser rights.

Community Requirements

• The description of the activity should include the name of the brand/company and general information.
• Community avatar logo.
• Contacts: phone, website, mail, office address, or at least one of the above.

How to start promoting community posts in VK

Let's start together, hand in handpromotion of your community posts in VK.

Not so difficult, agree?

I will explain for the smart ones. I'm not here to ask for anything. I'm here to tell you what to do. And, if the instinct of self-preservation is not alien to you, come on, start running. I'm here to help. But, if my help is not appreciated - good luck, gentlemen.

(p.) Woolf “Pulp Fiction”

In a previous publication, we made an overview of a tool that appeared in service with marketers relatively recently - native advertising.

One of the sites where you can independently and very quickly launch native advertising (the one that is shown in the news feed) is social network In contact with. Today we will talk about how to set up native VK advertising.

How to set up native advertising in VK?

There are two ways to create native VKontakte ads.

The advantage of the first approach is that a post from the community will gain likes and shares, and all this will positively affect the attractiveness of the community.

The second approach should be used when you do not want advertising posts, for example, due to the fact that there will be a lot of them, do not spam the news feed.

On the page that opens, select "Post promotion".

A window will open where you will need to click "Create Entry".

After choosing the community that you will advertise, you can proceed to the creation of the advertising post itself. Write text, insert a picture and a link if necessary.

Finally, you can choose which button will be displayed in the post. If you use a button, then the maximum text length in a post is 220 characters. If the button is not needed or you want to place a longer text, click on the cross to remove the button from the entry.

If you are one of those people who think that VKontakte advertising does not work, that you will spend a lot of money and get nothing, then this article is for you.
In this article, you will learn: how to create a VKontakte advertisement, what are the settings and functions.

The audience of VKontakte is 90 million people, of which more than 68 million are active users. From this it can be understood that this social the network provides an excellent opportunity to find the audience you need.

Types of advertising VKontakte

Targeted advertising Vkontakte

Creating an advertisement on Vkontakte

Then click on the "Create Ad" button. This is where the fun begins :)

Creating an advertisement begins with choosing the format that suits you.
Let's take a look at what they are and what goals they serve.

• Text-graphic block (TGB)

It is located on the left under the main menu in the form of short blocks with an image and text.

Benefits of TGB (Goals):

• many transitions
• low CPC
• placement - desktop only

TGB includes advertisements for communities, external websites and apps or VK games.

Technical requirements for ad formats:

The TTs for these formats are approximately the same: the ad title can contain from 3 to 33 characters, including punctuation marks and spaces. Description - from 3 to 70 characters. Image weight up to 5 MB, formats: JPG, PNG, BMP, TIF or GIF (no animation). The text on the image should occupy no more than 50% of the total area of ​​the photo.

2. Cross-device formats

Cross-device formats are formats displayed in the news feed on all platforms: in the desktop and mobile versions of the site, as well as in all official mobile applications In contact with.

• Advertising entry

Announcements are published in the news feed or on community walls.
An advertising post can be called a native format that fits into the user's news feed and does not cause rejection.
Users see them along with the familiar content they subscribe to and the posts of friends.

Let's analyze each of them separately.

You can add a title to each card short description, image, button, link, as well as two prices, for example, to show a discount.

This format is suitable for selling goods or services, for example, online stores.

Advantages of the Carousel format:

• multitasking
  - Attracting users to the site to make a purchase or other targeted action;
  - Increasing brand awareness;
  - Attracting new subscribers to the community.
• Cross-device
  
• Comfortable
  Payment for the format is available both for clicks and for impressions.

- one or more images, GIF animation or video.

With the help of a universal record, you can promote records that allow you to cover 90% of Runet users, as in full version website and on mobile devices.

Benefits of the Universal Record format:

• Native
  Brand content automatically adapts to the advertising format.
• dotted
  All targeting settings are available, as well as retargeting.
• Honest
  You can connect third-party pixels for tracking statistics.
• Cross-device
  Ads are displayed on all available devices of users.
• Accurate
  Ad frequency per person, not per device.

- a great tool for generating traffic. The button prompts you to take some action, such as going to a site or community.

Peculiarities:

• visually noticeable;
• contains a call to action;
• intuitive to users;
• leads to a specific page specified by the advertiser;
• you can choose the text of the button depending on the task of advertising.

is an application for collecting contacts of those who left you a request.

The application allows:

• create comfortable shapes for applications in the VKontakte interface;
• in the fields of the questionnaire, auto-completion of user data works, due to which the level of conversion of the completed data increases.

Questionnaires can be flexibly configured so that users share exactly the information that you need.

Technical requirements for formats of advertising records:

• From 3 to 10 cards containing information about goods and services can be added to the carousel.
• The body of the entry can be up to 220 characters long, including punctuation and spaces. The text should not contain links, hashtags and mentions.
• The title of the card must contain from 3 to 25 characters.
• The size of the image in the carousel must be at least 400x400 px.
• Supported image formats are JPG, PNG, or GIF (no animation).
• The text on the image should occupy no more than 50% of the total area of ​​the photo.

• The text of an entry can be up to 16,384 characters long, including punctuation and spaces.
• You are allowed to use no more than 6 emojis in the text of the entry.

for image

• Up to 10 JPG, GIF, TIF, or PNG images can be added to a recording.
• The text on the image in the advertising post should occupy no more than 50% of the total area of ​​the photo.

for GIF animation

• GIF animation must be attached as a document.
• GIF file size can be no more than 50 MB. Autoplay GIF animation works for files with a weight of no more than 10-12 MB.
• Each side of the GIF must be no larger than 1000px.
• GIF-image must contain more than 1 frame, the interval between frames is from 0.01 to 1 second.

for video

• The maximum allowed video file size is 2 GB.
• Supported video formats: AVI, MP4, 3GP, MPEG, MOV, FLV, F4V, WMV, MKV, WEBM, VOB, RM, RMVB, M4V, MPG, OGV, TS, M2TS, MTS.
• The maximum video resolution is 1080p.
• Horizontal, square and vertical video recordings are supported.
• The ability to embed videos from other video hosting sites (Youtube, Rutube, Vimeo, etc.) is available.

• The entry text can contain no more than 220 characters, including punctuation marks and spaces, no more than two line breaks (using links in the text, including hashtags, is not allowed).
• You are allowed to use no more than 6 emojis in the text of the entry.
• The image in the snippet next to the button must be at least 537x240px.
• The text on the image in the snippet should occupy no more than 50% of the total area of ​​the photo.
• Supported image formats: JPG, PNG or GIF (no animation).
• The snippet text next to the button can be up to 80 characters long, including punctuation and spaces.
• The caption for the button can be selected from the proposed list. The list of available labels depends on the landing page of the ad.

Settings and targeting

After you have chosen the form you need, go to the targeting settings.
I’ll note right away that the target audience and the recommended price will change depending on your settings.

SO

Choose the theme of the ad and age marking, if necessary.
You can learn more about the rules for placing advertisements. 2. Geography

You can select a country, cities, regions, and exclude those you don't need.

In addition, there is a convenient function of setting points on the map. Using the "Place Type" setting, you can choose which users to show ads to - those who visit regularly, live, study, work, or are in the specified location right now.

Great for businesses where the target audience should be close to the office.

3. Demographics

Gender, age, marital status - understandable.

But the “Birthday” function is well suited for a promotion in the style of “Congratulations on your birthday! Only for you...".

Birthday information is updated daily, so you only need to set up an ad once and your ad campaign will stay relevant. This is especially convenient when you have a permanent birthday discount.

4. Interests

Interests is a very important section of your settings.

Here you select a group of users who are interested in this or that topic. VKontakte classifies users into audience segments based on their social activity. networks and external sites.

5. Education and work

This section does not work correctly, as many users do not indicate their place of study or work in their profile.

It is better to target users by education only if you are interested in graduates of specific educational institutions or recent graduates.

Position targeting works best for equipment ads, such as dentists. Of course, there will be few people, the information may not always be fresh, but sometimes it is at least something.

6. Additional options, or retargeting

Retargeting is simple and effective method increase the number of customers and repeat orders.
You can show ads to users who have already shown their interest in your brand - they visited your site, put something in their cart, made a purchase, or simply saw your ad.

You can also exclude audiences, such as users who opened a form and submitted a ticket, in order to no longer show them an ad.

To select a retargeting audience in the settings, we first need to create it, or to be more precise, install a pixel on your site.

Setting up a retargeting pixel

First you need to create a retargeting pixel. To do this, go to the "Retargeting" section on the left in the menu. Next, click "Pixels" and then "Create Pixel".

A window will appear where you will need to write the name, the allowed domain and select the theme of the site.


After that, a window will appear with the code that will need to be put on the site, and an explanation of how to do it.

When you install the code on the site, you will need to check whether it works or not.
You can do this in the same place in the pixel settings.

Now that you have a working pixel, you can create an audience.
To do this, click on the “Audiences” tab and the “Create Audience” button.

A window will appear where you can choose the option of creating an audience that is convenient for you: using a pixel or from a file.

The "Load from file" option implies that you have your own customer contact database. Creating such an audience will be a plus, as you can exclude your customers from the ad audience so as not to spend your advertising budget on them.

Also in the "Retargeting" section there is a tab "Similar Audiences", or look-alike.
Here you can find VKontakte users whose behavior is similar to your customers.

You can use any retargeting source audience with a reach of at least 1,000 users.
To create a LAL audience, click on the "Find a similar audience" button.

Next, in the window that appears, select from the list the desired audience for which you will create a similar one.

The search can take anywhere from 30 minutes to several hours, so check back in and check the status from time to time.

Once you've finished creating audiences, go back to creating your ad and select your audience from the list.

7. Audience retention settings

Here you can collect the audience that interacted with your ad. And also choose the events on which she interacted: they watched the entry, went to the community, hid the entry from the news, and so on.
You can add multiple audiences.

8. Price and location settings

In this section, you can choose the sites where the ad will be shown, the payment method - per clicks (CPC) and per impressions (CPM), as well as limiting impressions per user and advertising campaign.

Cost of targeted advertising

Targeted advertising on VKontakte works on the principle of an auction, which allows you to optimize costs. You decide how much you want to spend on advertising.
But I’ll note right away that if you greatly underestimate the recommended price, then the ad will be shown, but will cover an insignificant share of the audience, or will not be shown at all.

CPM (cost per mille) is a payment model where you pay for 1,000 impressions of your ad.
CPC (cost per click) is a payment model where you only pay for user clicks on your ad.

Auction Vkontakte

1. The principle of formation of the transition cost

When paying for transitions (CPC):

• the bid is affected by the creative (CTR of the ad).

When paying according to the CPC model, the cost of clicks is inversely proportional to the CTR of the ad: the lower the CTR, the higher the CPC.

The minimum cost of the transition is 5 rubles. (technically the minimum rate value) when paying using the CPC model.

2. The principle of cost per 1000 impressions

When paying for 1000 impressions (CPM):

• the bid is affected by the number of advertisers for a given target audience in the auction;
• the bid is NOT affected by the creative (CTR of the ad).

When paying according to the CPM model, the cost of the transition does not depend on the CTR of the ad.

The minimum cost of the transition is 30 rubles.

• Advertising campaigns
  This section displays a list of advertising campaigns and ads within them. This is your main working interface, here you can carry out any actions related to the creation and management of advertising.

  You can see the remaining budget, how much was spent today and yesterday, as well as a small statistics of advertising campaigns.

  Be sure to set limits!
  Otherwise, VK can "eat" your budget for a month per day.

Clicking on the campaign name will take you to the Ads section, and then clicking on the ad name will take you to the ad itself.

Here you can see all the information about the ad: what it looks like, how many clicks, complaints, etc. was.

• Budget
  Here you can view and replenish the balance of the advertising account.

How to replenish the balance of Vkontakte?

Go to the "Budget" section and click on the "Top up" button.

You will be prompted to select a payment type.

If you decide to make payment convenient for physical. persons, then you choose the payment method, specify the amount and make the payment. The minimum payment amount is 500 rubles.
If for legal persons - just enter your bank details.

Setting up and creating a Vkontakte advertisement

With its help, you can automatically negotiate with the administration of the communities that suit you about placing your ads in them.
There are no more complicated processes for coordinating the post with the community administration, just specify the budget and campaign dates - the system itself will offer the optimal list of groups with maximum coverage within the budget.

1. Create a promotional post and submit it for moderation.
2. Specify the budget and placement period.
3. Examine the list of communities selected by the platform.
4. Confirm placement.

Let's analyze each step in more detail.

In a pop-up window, you will be prompted to select the type of post - a post with text and attachments or a repost of another post - write a text, a short title, and select an advertising campaign.

“Post with text and attachments” can be called a “regular post” on the community wall, and “repost of another post” is more suitable for promoting your community or VK page.
Up to 10 attachments can be added to each new entry: photos, videos, audio recordings, etc. Only one attachment can be attached to a "repost".

In the "Short name" field, you can write a name that will be used to identify the entry in personal account and SMS alerts. No one but you will see it.

2. Specify the budget and placement period
Click on the "Post Post" button and select the options you need to search for suitable communities.

3. Examine the list of communities selected by the platform
Based on the above data, the market platform will offer you a list of those communities that meet the stated criteria.

If some of the communities do not suit you, you can exclude them by clicking on the appropriate button.

4. Confirm placement
After you have completed the selection of communities, click on the "Post" button.
Booking a place will happen automatically in the time range that you specified.
Information about your applications will appear in the "Pending publication" section.

Application statuses

Vkontakte advertising campaign statistics

After publishing your entry, you can monitor its performance.
You can view detailed statistics for all posts or for a single post in a particular community.

You can find out the total reach of users who viewed the advertisement, the number of clicks on the link, the number of group memberships if you are promoting it, and so on.

This data will help you analyze how your ads are performing in different communities and adjust your ad campaign for the best results.

Conclusion

Thus, we can conclude that thanks to the simple interface and many settings options, finding the target audience of VK you need is easy and simple. In addition, it does not require a large budget.

The advertising format in the VKontakte news feed was conceived to promote your business through the social network. For those who have opened and manage their own groups, it is possible to set up the display of posts from them to a wider audience using targeting, that is, in fact, this is the same target vk. The difference is that here you can only promote posts published in your group, or create new ones, but only if you have administrator rights.

Features of advertising in the VK news feed.

• Advertising posts can be shown in the news of any users without spam, legally.
• The news hangs for as long as you like, the unrolling is slow.
• Low cost per click with precise targeting settings.
• You can create a new message right in the advertising account and disable its display to group subscribers so as not to waste your budget in vain.
• Likes and reposts are put, that is, if your offer is interesting, you can expect its viral distribution.

You should know that one post in the community is allowed to create one ad, no more. Therefore, most often such advertising is used to draw attention to new discounts, promotions or events. It is also an effective way to increase awareness of your brand or some promoted product.

Entries from closed groups are not accepted for posting in the VKontakte news feed, which is quite logical, because they are closed.

The format is very advanced - in addition to text, pictures, videos, polls, maps are added, that is, in practice, there are no restrictions. This makes it possible to catch the user's attention with creative offers, but do not forget that ads are moderated by VK, which, as usual, is very strict.

How to make and place ads in the VKontakte news feed.

Here everything is the same as in setting up a targeted campaign - go to "advertising-targeting-create an ad", click "post in the community" and enter a link to the page with the post.

If you do not want the ad to be shown in the feed of subscribers and in the group itself, which is quite logical - its members can already get acquainted with all the offers in the community, we create the so-called "hidden" advertising.

To do this, click "create record". To write a new post, you are offered to indicate the community on behalf of which it is being done.

We continue

Pay attention to the explanations at the bottom of the window - community members are excluded from the display, and money from advertising budget they will not be spent. To get acquainted with your offer of subscribers, if necessary, you can create a new message in the group itself and it will not cost you a penny.

Now turn on your imagination, peep, write text and upload what you need - pictures, video, audio, polls or maps. You can insert a button with a link to a community or an external site, as well as a phone number for communication (ordering).

Campaign settings in the feed.

There are some differences from the usual settings. For example, when creating a new record in targeting, your group is excluded from impressions

There is no payment for clicks in the price selection, there is only a payment “for 1000 impressions”, and limiting the display of a post is allowed up to 1 impression per person (targeting is not configured in this screenshot, the coverage is “for everyone”, hence such a cost).

That's it, wait for moderation, and after approval, the ad will start rolling automatically.

Yes, it's simple - to open a new community, even if it's fake. Here it should be said that VK will not let you launch a campaign if it is not formalized - there is no logo in the avatar, the name and information about the company, any contact information.

If you use the group purely for advertising purposes on various topics, you can call it neutrally, like Virt-Cap (what came to mind). And from it to drive advertising entries for various offers into the news feed. It is created simply: in the VK account, go to “groups-create a community” and further down the list.